OneHorizyn and Lighthouse, side by side
Both read what booking sites charge, and both check what AI assistants say about a hotel. Lighthouse also sets and sends prices, sells rooms and runs reservations, with forecasts and reports for groups. OneHorizyn reads what guests see, across booking sites, Google and Maps, reviews, your website and AI assistants, and connects to nothing.
Lighthouse's own pages read on , and again every quarter.
Who Lighthouse is
Lighthouse is a hotel data and pricing software company, called OTA Insight until 9 November 2023. It sells to hotels of every size, from independent hotels to groups and chains, and to companies that buy hotel data.
What Lighthouse sells to hotels
- Lighthouse Pricing: for groups and chains: competitors' live prices on booking sites, hotel websites and price comparison sites, beside a demand forecast for the next 365 days.
- Pricing Optimization: for independent hotels: sets prices for the next 365 days from occupancy, bookings and competitors' prices, and can send them out by itself.
- Lighthouse Distribution: finds undercut prices, members' and mobile prices among them, and proves where they come from with test bookings and screenshots.
- Channel Management: sends rooms and rates to over 200 channels, ChatGPT among them, for independent hotels.
- Review Agent: Booking.com and Expedia reviews on one screen, with translated replies drafted by its AI.
- Connect AI: makes a hotel findable and bookable in AI assistants, and tracks how often ChatGPT and Gemini mention it against competitors.
- Lighthouse Direct: changes a hotel's own website for each visitor and compares its direct bookings with competitors'.
What each does for a hotel
| OneHorizyn | Lighthouse | |
|---|---|---|
| Prices on booking sites | OneHorizynYour price on each booking site Google Hotels lists and on your own website, and each competitor's lowest price on any site, for each of the next 90 nights, every week, with screenshots of the cheaper booking pages on the nights that matter most. | LighthouseLighthouse Pricing checks competitors' live prices on booking sites, hotel websites and price comparison sites. For independent hotels, competitors' prices are renewed at least once a day.From Lighthouse's Pricing Optimization page |
| Proof of a cheaper price | OneHorizynA screenshot of each cheaper site's booking page beside your own, for each night it was cheaper. | LighthouseLighthouse Distribution proves where an undercut price comes from with test bookings and screenshots.From Lighthouse Distribution's page |
| Setting prices | OneHorizynA suggested price for each coming night, with why. You set every price yourself: OneHorizyn never changes one. | LighthousePricing Optimization sets your prices for the next 365 days from occupancy, bookings and competitors' prices, and can send them out by itself.From Lighthouse's Pricing Optimization page |
| Selling rooms | OneHorizynNone. OneHorizyn reads public pages; it doesn't connect to your booking sites, your systems or your rooms. | LighthouseChannel Management sends rooms and rates to over 200 channels, with a booking engine, reservations and payments for independent hotels.From Lighthouse's Channel Management page |
| Reviews | OneHorizynGoogle and Tripadvisor reviews and the Booking.com score, for you and every competitor, with a reply drafted in one click for you to edit and post. | LighthouseReview Agent brings Booking.com and Expedia reviews onto one screen, writes translated replies, and can answer by itself by score.From Lighthouse's announcement of Review Agent |
| AI assistants | OneHorizynWhich hotels AI assistants such as Claude and Google's AI Overviews name for about 50 questions your guests ask, every month, and what to fix to be named. | LighthouseConnect AI makes a hotel findable and bookable in AI assistants, and tracks how often ChatGPT and Gemini mention it against competitors.From Lighthouse's Connect AI page |
| Google and Maps | OneHorizynWhere you appear on Google and Google Maps for searches near you, your website's health every week, and competitors' Google ads and offers. | LighthouseLighthouse Pricing checks price comparison sites among its channels. Google Maps rankings are not among the products on its pages.From Lighthouse Pricing's page |
| Your website | OneHorizynRead every week the way search engines and AI assistants read it, with a score out of 100 and what to fix first. | LighthouseLighthouse Direct changes your website for each visitor and compares your direct bookings with competitors'; Connect AI prepares it for AI search.From Lighthouse Direct's page |
| What you connect | OneHorizynNothing. It reads only what guests can see in public, so there is nothing to install and nobody needs access to your systems. | LighthouseOver 400 technology partners, and a two-way connection to your property system for its automatic pricing.From Lighthouse's page for independent hotels |
| Price | OneHorizynIts first look is free for 7 days. Then a hotel chooses what to keep, in the app; a group agrees a price on a call and pays by invoice. No price list on the website. | LighthousePublished for independent hotels: from €99, US$115 or £85 a month for automatic pricing, with more in the dearer plans. Products for chains are priced on request.From Lighthouse's Pricing Optimization page |
What only OneHorizyn does
- Where you appear on Google Maps for searches near your hotel, beside the places shown above you.
- Google and Tripadvisor reviews, with your reply rate against each competitor's.
- Your website's health every week, scored out of 100 the way search engines and AI assistants read it.
- Competitors' Google ads, offers, Instagram and YouTube.
- Nothing to connect: it reads only what guests can see, so it starts from the first call.
What only Lighthouse does
- Sets your prices for the next 365 days and sends them out by itself.
- Sends your rooms and rates to over 200 channels, and runs your booking engine, reservations and payments.
- Forecasts demand for the next 365 days from flight and hotel searches.
- Reports how bookings for each night are coming in, against the market, for groups of hotels.
- An app inside ChatGPT that sends guests to book on your own website.
- Answers guests' calls and messages with an AI receptionist, in over 50 languages.
Which fits your hotel
Lighthouse suits a hotel that wants software to set and send its prices, or a group that wants market data, forecasts and reports across its hotels, with selling and its own website in the same platform.
OneHorizyn suits a hotel that sets its own prices and wants to see, every week, where it loses guests and money across booking sites, Google and Maps, reviews, its website and AI assistants, with what to fix first and nothing to connect.
Questions about OneHorizyn and Lighthouse
Is Lighthouse the company that was called OTA Insight?
- Yes. OTA Insight took the name Lighthouse on 9 November 2023, as Lighthouse's own announcement says.
Do both check what AI assistants say about a hotel?
- Yes. Lighthouse's Connect AI tracks how often ChatGPT and Gemini mention a hotel against competitors. OneHorizyn asks AI assistants about 50 questions your guests ask, every month, and shows which hotels they name and what to fix.
Can OneHorizyn set our prices by itself?
- No. It suggests a price for each night, with why, and you set it. Lighthouse's Pricing Optimization can set and send prices by itself.
Does Lighthouse publish its prices?
- For independent hotels, yes: from €99, US$115 or £85 a month on the day its pages were read. OneHorizyn's first look is free for 7 days, then a hotel chooses what to keep in the app.
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