See what your competitors advertise and promote
OneHorizyn follows the hotels you compete with: the ads they run on Google, the offers on their websites, how often they post on Instagram and how far it reaches, and the YouTube videos travel creators make about them. You see the offers they run that you don't, before your guests do.
The ads and offers your competitors run, and you don't, win them guests who might have booked you. In the case study, four competitors each ran more than 40 Google ads in the same week, and the hotel ran none.
- Read from
- Google's Ads Transparency Center, competitors' websites, Instagram and YouTube
- How often
- Every month
- Covers
- Every hotel you confirm as a competitor
- You connect
- Nothing
What you see about your competitors
Their Google ads
Every ad your competitors run, from Google's Ads Transparency Center, with the date each first ran.
Ads on your hotel's name
Who pays to appear when travellers search for your hotel by name.
Offers, grouped by theme
Spa, longer stays, dining, suites and celebrations: every offer on each competitor's website, grouped so the gaps stand out.
Demand coming up
Rising Google searches in your city, upcoming events and busy periods, and whether you have an offer ready for each.
How competitors are tracked
- 1
Confirm your competitors
OneHorizyn suggests the hotels guests compare you with when you set up. You confirm the list.
- 2
Find their accounts
Their websites, Instagram and YouTube are found and checked for you, with group accounts kept apart from the hotel's own.
- 3
Collect every month
Ads, offers, posts and videos, kept month by month so you can see what changed.
- 4
Show the gaps
The themes competitors run that you don't, with a suggested response.
A five-star hotel in New Delhi
Rated 4.6 on Google and 4.8 on Tripadvisor. This is what its first monthly check found.
Read the case studyon one competitor's website, against one on the hotel's own.
Google ads were running for each of four competitors in the same week. The hotel was running none.
views of creator videos about one competitor on YouTube over two years, against 2.5k about the hotel.
Every part of it, on its own page
- Photo libraryEvery picture of your hotel in one place: the photos you add, and your website's, your Google listing's and your Instagram's.Read more
- PostsA post made from your own photo with your words on it, in each size, and a caption drafted for you.Read more
- ArticlesA page for your website that it doesn't have yet, drafted from what is known about your hotel.Read more
- Content calendarAn outline of the weeks ahead: what to post, when and why, from what is known about your hotel.Read more
- Instagram & YouTubeYour Instagram and YouTube against every competitor's: posting, reach and the videos guests watch.Read more
- Competitor adsEvery Google ad your competitors run, and who bids on searches for your hotel's name.Read more
- Competitor offersEvery offer on your competitors' websites, with the kinds you don't have shown first.Read more
Questions about competitors
Where do competitors' ads come from?
- From Google's Ads Transparency Center, Google's public library of every advertiser's ads, and from the ads that appear when travellers search for your hotel's name.
How are my competitors chosen?
- OneHorizyn suggests the hotels guests compare you with, from Google, when you set up. You confirm the list before anything is collected.
What if a competitor belongs to a hotel group?
- Group accounts are kept apart from the hotel's own, so a chain's posts aren't counted as one hotel's.
How often is it updated?
- Every month, with each month kept so you can see what changed.
More of what OneHorizyn checks
- Booking-site pricesSee who sells your rooms below your own websiteRead more
- AI search & your websiteFind out which hotels AI assistants recommend, and whyRead more
- Reviews & reputationHear what guests say, and whether anyone is answeringRead more
- FeaturesEvery feature, area by areaRead more
- Case studyA five-star hotel in New Delhi: what its first check foundRead more
Grow your hotel's revenue, starting this month
Find your hotel and see its first look: what fixing what we find is worth a month, and what to fix first. Or talk it through with us on a call.
Who wins attention on Instagram and YouTube
Your accounts and every competitor's are found for you, so you can see who is winning attention before guests start searching.
Posting and reach
How often each hotel posts on Instagram and how many people its reels reach, with group accounts kept apart.
Posts that took off
Competitors' posts that reached five times their usual, with links.
Creator videos on YouTube
Videos travel creators make about each hotel, most watched first.