See how your Instagram and YouTube compare
Before booking, guests look a hotel up on Instagram and YouTube: recent posts, room tours, what other travellers filmed. OneHorizyn finds your accounts and every competitor's, and shows who posts, who reaches people, and which videos guests are watching. There's nothing to connect: it reads public profiles.
Seeing which competitors' posts and creator videos reach guests shows what wins attention where you are, so your own posts bring in more of the guests who book.
- Read from
- Public Instagram and YouTube profiles
- How often
- Every month
- Compared with
- Every competitor
- You connect
- Nothing
What you see
Posting and reach
How often each hotel posts on Instagram, its followers, and how many times a typical reel is played.
Posts that took off
Competitors' posts that reached at least five times their usual, with links.
Creator videos on YouTube
Videos travel creators make about each hotel, most watched first.
Group accounts kept apart
A hotel group's account isn't counted as one hotel's.
What to do next
Plain suggestions, such as how often to post or which creators to invite, based on what competitors do.
How it works
- 1
Find the accounts
Your Instagram and YouTube and each competitor's are found and checked for you.
- 2
Read public profiles
Latest posts, plays and likes, read from public profiles. Pinned posts are left out.
- 3
Compare
Posting, reach and the posts that took off, against each competitor.
A five-star hotel in New Delhi
Rated 4.6 on Google and 4.8 on Tripadvisor. This is what its first monthly check found.
Read the case studyInstagram posts in 30 days from a five-star hotel. Three of its competitors posted 11 times or more.
views of creator videos about one competitor on YouTube in two years, against 2.5k about the hotel.
Questions hotels ask
Do I need to connect my Instagram account?
- No. OneHorizyn reads public profiles, so there's nothing to connect or approve.
Which accounts are compared?
- Yours and those of the hotels you compete with, found for you and checked, with group accounts kept apart.
What counts as a post that took off?
- A post that reached at least five times as many people as that account usually reaches.
More in marketing
- OverviewSee what your competitors advertise and promoteRead more
- Photo libraryEvery picture of your hotel in one place: the photos you add, and your website's, your Google listing's and your Instagram's.Read more
- PostsA post made from your own photo with your words on it, in each size, and a caption drafted for you.Read more
- ArticlesA page for your website that it doesn't have yet, drafted from what is known about your hotel.Read more
- Content calendarAn outline of the weeks ahead: what to post, when and why, from what is known about your hotel.Read more
- Competitor adsEvery Google ad your competitors run, and who bids on searches for your hotel's name.Read more
- Competitor offersEvery offer on your competitors' websites, with the kinds you don't have shown first.Read more
- FeaturesEvery feature, area by areaRead more
Grow your hotel's revenue, starting this month
Find your hotel and see its first look: what fixing what we find is worth a month, and what to fix first. Or talk it through with us on a call.