A five-star hotel in New Delhi: what its first check found
A well-run hotel with excellent reviews: 4.6 on Google and 4.8 on Tripadvisor. Its first monthly check with OneHorizyn still found money leaking out where nobody was looking: booking sites selling its rooms for less, reviews nobody answered, and questions its website never answered.
Two booking sites sold its rooms below its own website, on 27 and 23 of the next 30 nights, so every guest who booked through them cost the hotel a commission. Each finding below ends with what to do to win that revenue back.
- Hotel
- Five-star, New Delhi
- Ratings
- 4.6 on Google, 4.8 on Tripadvisor
- Compared with
- Six competing hotels
- Captured
Published . Figures from the hotel's dashboard, shared without its name.
- 27 of 30nights a booking site sold its rooms below its own website
- 0%of its Google reviews had a reply
- 55%of AI answers named it, more than any competitor
Six things the first check found
out of 30, a major booking site sold the same rooms about 9% below the hotel's own website, on identical cancellation terms.
cheaper on one night on that site, confirmed by opening the booking page: ₹32,400 against ₹36,000, without tax.
of Google reviews got a reply, while three of five competitors answer almost all of theirs.
guest questions about events and business travel go unanswered on the website. Four of six competitors answer them.
of AI answers named the hotel, first of seven in its set. OneHorizyn also shows what to protect.
Google ads were running for each of four competitors in the same week. The hotel was running none.
Two booking sites sold its rooms below its own website
- Cleartrip was cheaper than the hotel's website on 27 of the next 30 nights, by about 9%, on the same cancellation terms.
- Goibibo was cheaper on 23 nights, by about 10%.
- The biggest gap was ₹3,600 on one night: ₹32,400 against ₹36,000, without tax, confirmed by opening the booking page.
- Booking.com, Agoda and MakeMyTrip matched the website's price on every night.
Ask the two sites to match the website's price, starting with the one that was cheaper on 27 nights, and send the screenshots as proof.
Nobody was answering its Google reviews
- None of the hotel's Google reviews had a reply. Three of five competitors answered 88 to 100% of theirs.
- Five low ratings from the last four months were still waiting for an answer.
- Staff and service were praised in 34% of reviews: the strength to build replies around.
Answer the five unanswered low ratings first, then reply to new reviews as they come in.
Its website left guests' questions unanswered
- Five questions guests ask about events, and four about business travel, had no answer on the website. Four of six competitors answer them.
- 26 of the website's 27 photos had no caption, so search engines and AI assistants can't tell what they show.
- One booking site's listing contradicted the website's non-smoking policy.
- The hotel ranked first on Google for every search for its name, with Booking.com next, between second and seventh.
Add pages for events and business travel, caption the photos, and correct the listing that contradicts the website.
AI assistants recommended it more than any competitor
- Across 318 answers to its 80 guest questions, from Claude with web search and Google's AI Overviews, 55% named the hotel.
- That put it first of the seven hotels compared. The next competitor was named in 46% of answers, the last in 10%.
Protect the lead: keep the website's answers current and readable by AI assistants, and fill the event and business-travel gaps competitors already cover.
Competitors advertised and promoted far more
- One competitor had nine offers on its website, another six and another three. The hotel had one.
- Four competitors were each running 40 or more Google ads in the same week. The hotel was running none.
Look at the offer themes competitors share, such as longer stays and celebrations, and decide which ones the hotel should answer.
What to fix first
Three changes the hotel could start this week, each backed by the findings above.
- 1Ask Cleartrip to match the website's price
- 2Reply to the Google reviews, starting with the low ratings
- 3Add event and business-travel pages to the website
How the figures were collected
- Prices: Google Hotels, for each booking site and each of the next 30 nights from 25 September 2026, with booking pages opened to confirm the biggest gaps.
- Reviews: the hotel's and its competitors' Google and Tripadvisor reviews.
- Website: the hotel's website and its competitors' websites, read in full.
- AI search: 80 guest questions put to Claude with web search and to Google, where AI Overviews appeared, giving 318 answers.
- Competitors: Google's Ads Transparency Center, Google search, and each competitor's website, Instagram and YouTube.
Captured on and shared without the hotel's name. Competitors are shown as A to F. Every figure is the one the hotel saw on its own dashboard.
Competitors posted more, and creators filmed them more
Post more often, and invite travel creators to stay and film the hotel.