See every ad your competitors run, and who bids on your name
OneHorizyn reads Google's Ads Transparency Center for each hotel you compete with, and the ads that appear when guests search for you. You see who is advertising right now, what their ads say, and who pays to appear when guests search for your hotel by name.
A competitor bidding on your hotel's name is reaching guests who were looking for you. Knowing it, and what they advertise, shows where to protect your bookings.
- Read from
- Google's Ads Transparency Center, and Google search
- How often
- Every month
- Covers
- Each competitor's ads from the past 90 days
- You connect
- Nothing
What you see
Who is advertising
Each competitor's Google ads from the past 90 days, with the date each first ran.
What the ads say
The offers and messages competitors pay to put in front of guests.
Ads on your name
Booking sites and hotels whose ads appear when guests search for your hotel.
Your own ads
Whether you're advertising at all, next to them.
How it works
- 1
Read the public library
Google's Ads Transparency Center lists every advertiser's ads. Each competitor's are read for your country, for the past 90 days.
- 2
Search for your name
The searches guests make for your hotel are run, and the ads shown are recorded.
- 3
Compare every month
New ads and new bidders stand out from one month to the next.
A five-star hotel in New Delhi
Rated 4.6 on Google and 4.8 on Tripadvisor. This is what its first monthly check found.
Read the case studyGoogle ads were running for each of four competitors of a five-star hotel in the same week. The hotel was running none.
Questions hotels ask
What is Google's Ads Transparency Center?
- Google's public library of the ads every verified advertiser runs on Google, with when and where they run.
Why would anyone bid on my hotel's name?
- Guests who search for your name already want your hotel. A booking site that bids on it can take that booking, and charge you commission on a guest who was already yours.
Do I need an ads account?
- No. Everything is read from public sources.
More in marketing
- OverviewSee what your competitors advertise and promoteRead more
- Photo libraryEvery picture of your hotel in one place: the photos you add, and your website's, your Google listing's and your Instagram's.Read more
- PostsA post made from your own photo with your words on it, in each size, and a caption drafted for you.Read more
- ArticlesA page for your website that it doesn't have yet, drafted from what is known about your hotel.Read more
- Content calendarAn outline of the weeks ahead: what to post, when and why, from what is known about your hotel.Read more
- Instagram & YouTubeYour Instagram and YouTube against every competitor's: posting, reach and the videos guests watch.Read more
- Competitor offersEvery offer on your competitors' websites, with the kinds you don't have shown first.Read more
- FeaturesEvery feature, area by areaRead more
Grow your hotel's revenue, starting this month
Find your hotel and see its first look: what fixing what we find is worth a month, and what to fix first. Or talk it through with us on a call.