The Palmetto Hotel, Charleston

Charleston, South Carolina. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Revenue you could be losing

$634 to $1,188 a month

For each room you have

Because of

Your prices, and the commission booking sites take
Your website's health, 51 out of 100
Your AI score, 0 of 5
How your competitors price, day by day

And it doesn't end there.

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Your website health

51 out of 100

18 things to fix

Your AI score

0 of 5

AI answers about Charleston that recommend you

Google reviews

4.2 out of 5

Below your competitors, 4.3 on average

Your price vs nearby hotels

$511 vs $425

$86 a night dearer than them, each at its lowest on Google Hotels

Your overall score

You rank 1st of the 8 hotels we read in Charleston

58out of 100

The hotels we read in Charleston, by overall score

1stThe Palmetto Hotel, Charleston (you)58
2ndThe Ryder Hotel52
3rdSonesta ES Suites Charleston51
4thHotel Richemont43
5thFrancis Marion Hotel42
6thHarbourView Inn35
7thCharleston Harbor Resort & Marina34
8thHawthorn Suites20

Why you rank 1st

Booking direct25 of 25
Google shows your website's own price, and none of the main booking sites asks noticeably less
AI assistants0 of 20
AI recommends you in 0 of 5 answers about Charleston
Google Maps8 of 20
Rated 4.2 from 278 reviews, not in the first 7 for “hotels in Charleston”
Your website15 of 20
Scores 51 out of 100, with a button to book
Your price vs competitors10 of 15
$86 a night above the hotels near you

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Pricing: your price online

What guests are asked to pay for your room

We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.

Every site on Google Hotels, for the night of 30 October 2026

Your website$519
Expedia$511, $8 below you
Travelocity$511, $8 below you
Orbitz$511, $8 below you
Booking.com$592
Priceline$592
And 16 smaller sites (Traveluro, hotelsinamerica.com and luxuryescapes.com and others), from $405 to $592

The main booking sites ask about what your website does, within $8.

Pricing: your price against your competitors

You charge $86 a night more than your competitors

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

Francis Marion Hotel$217
The Vendue, Charleston's Art Hotel$273
Mills House Charleston, Curio Collection by Hilton$425
The Palmetto Hotel, Charleston (you)$511
The Charleston Place$553

Competition

How you compare with 5 competitors in Charleston

AI recommends The Charleston Place in 3 of 5 answers, and you in 0; The Charleston Place comes first on Google Maps, and you outside the first 7; they're rated 4.3 on Google on average, and you 4.2. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Charleston weighs you against.

Hotel	AI recommends it	Google Maps rating	On Maps for “hotels in Charleston”	Lowest price on Google Hotels	From you
The Palmetto Hotel, Charleston (you)	0 of 5	4.2 from 278	Not in the first 7	$511
Mills House Charleston, Curio Collection by Hilton	1 of 5	4.3 from 2,660	7th	$425	0.5 km
The Charleston Place	3 of 5	4.7 from 2,512	1st	$553	0.5 km
The Vendue, Charleston's Art Hotel	0 of 5	4.5 from 2,295	2nd	$273	0.2 km
Francis Marion Hotel	1 of 5	4.3 from 2,537	4th	$217	1.1 km
Embassy Suites by Hilton Charleston Historic District	1 of 5	3.6 from 1,752	6th	Not shown	1.2 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You're not in the first 7 on Google Maps for “hotels in Charleston”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.2 from 278 reviews. The Charleston Place (first), The Vendue, Charleston's Art Hotel (second) and Francis Marion Hotel (fourth) come before you.

What moves you up the map

Answer every review, the poor ones first and within a day
Ask happy guests for a review as they check out
Add new photos of your rooms every month
Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Charleston”

1stThe Charleston Place4.7 from 2,512
2ndThe Vendue, Charleston's Art Hotel4.5 from 2,295
4thFrancis Marion Hotel4.3 from 2,537
6thEmbassy Suites by Hilton Charleston Historic District3.6 from 1,752
7thMills House Charleston, Curio Collection by Hilton4.3 from 2,660
100+The Palmetto Hotel, Charleston (you)4.2 from 278

The bars are each hotel's number of Google reviews.

What AI tells guests

AI doesn't recommend you when guests ask about Charleston

More and more guests ask an AI assistant where to stay before they search, and book from the shortlist it gives them. We asked one, Claude, the five questions guests ask most, on 18 October 2026, letting it search the web as it answered.

“Where should I stay in Charleston? Name the best hotels.”
You're not named
1. 1. Belmond Charleston Place
2. 2. French Quarter Inn
3. 3. Hotel Bennett
4. 4. The Spectator Hotel
5. 5. Market Pavilion Hotel
“What are the best luxury hotels in Charleston?”
You're not named
1. 1. Belmond Charleston Place
2. 2. Hotel Bennett
3. 3. Planters Inn
4. 4. French Quarter Inn
5. 5. Market Pavilion Hotel
6. 6. Grand Bohemian Hotel Charleston
7. 7. The Spectator Hotel
“What are the best hotels in Charleston for a family holiday?”
You're not named
1. 1. Embassy Suites Historic Charleston
2. 2. Belmond Charleston Place
3. 3. Hotel Bennett
4. 4. The Mills House
5. 5. Hampton Inn Charleston Historic District
6. 6. The Beach Club at Charleston Harbor Resort & Marina
7. 7. John Rutledge House Inn
“What are the best hotels in Charleston for couples?”
You're not named
1. 1. Planters Inn
2. 2. French Quarter Inn
3. 3. John Rutledge House Inn
4. 4. Andrew Pinckney Inn
“What are good value hotels in Charleston?”
You're not named
1. 1. Indigo Inn
2. 2. Francis Marion Hotel
3. 3. Hampton Inn Charleston Historic District
4. 4. Meeting Street Inn
5. 5. Courtyard by Marriott Charleston Historic District

Your website

Your website's health is 51 out of 100

We read 6 pages of palmettohotelcharleston.com on 18 October 2026, the way Google and AI assistants do, and found 18 things to fix. These cost you the most guests:

1
Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
What to do: Ask whoever looks after your website to fix or remove them.
2
Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
What to do: Add a page about your hotel: its story, what's special, and what's nearby.
3
Google may count your pages twice
It splits your visits between copies of the same page.
What to do: Ask whoever looks after your website to mark one address for each page.

A button to book on your home page, through SynXis
No WhatsApp link, where most guests in India ask first
A phone number a guest can tap to call
AI assistants can read your website

What to do this week

Three things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

1
Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
2
Give AI assistants a reason to recommend you
Asked about where to stay, family holidays and couples' stays in Charleston, AI recommended Belmond Charleston Place and French Quarter Inn and others, not you.
How: Add a page to your website for each kind of guest, with your rooms, prices and what's nearby. AI assistants recommend the hotels whose pages answer the guest's question.
3
Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
How: Ask whoever looks after your website to fix or remove them.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 4 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from

Your price on booking sites21 sites for one night
Google and Google Mapsrated 4.2 from 278 reviews
Your website6 pages read, health 51 out of 100
What AI assistants say5 questions about Charleston
Your reviews, week by weekonly on your own hotel's reading
Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all

The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

Weddings and events
Conferences and company travel
Travel agents and tour operators
Events that publish a list of hotels
The nights your town fills up
What your competitors charge, nightly

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Weddings and events
The planners and families booking weddings in Charleston, who fill your rooms for three nights at a time and never touch a booking site.
Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Charleston every week.
Travel agents and tour operators
The agents and operators selling Charleston to guests abroad, who send the same rooms again and again once you're on their list.
Events that publish a list of hotels
Festivals, matches and conferences in and around Charleston that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
The nights your town fills up
Which dates Charleston runs out of rooms months ahead, so you price them before your competitors do, rather than after.
What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing $634 to $1,188 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

Booking sites
When they sell your room for less than your own website, so more guests book you direct
Your competitors
Their prices in Charleston for the nights ahead, so you price every night right
Google and AI
What they tell guests about you, and how to get recommended first

Try it free for 7 days Book a call