Hawthorn Suites

• “Where should I stay in Charleston? Name the best hotels.”

  You're not named
  1. 1. Belmond Charleston Place
  2. 2. French Quarter Inn
  3. 3. Hotel Bennett
  4. 4. The Spectator Hotel
  5. 5. Market Pavilion Hotel
• “What are the best luxury hotels in Charleston?”

  You're not named
  1. 1. Belmond Charleston Place
  2. 2. Hotel Bennett
  3. 3. Planters Inn
  4. 4. French Quarter Inn
  5. 5. Market Pavilion Hotel
  6. 6. Grand Bohemian Hotel Charleston
  7. 7. The Spectator Hotel
• “What are the best hotels in Charleston for a family holiday?”

  You're not named
  1. 1. Embassy Suites Historic Charleston
  2. 2. Belmond Charleston Place
  3. 3. Hotel Bennett
  4. 4. The Mills House
  5. 5. Hampton Inn Charleston Historic District
  6. 6. The Beach Club at Charleston Harbor Resort & Marina
  7. 7. John Rutledge House Inn
• “What are the best hotels in Charleston for couples?”

  You're not named
  1. 1. Planters Inn
  2. 2. French Quarter Inn
  3. 3. John Rutledge House Inn
  4. 4. Andrew Pinckney Inn
• “What are good value hotels in Charleston?”

  You're not named
  1. 1. Indigo Inn
  2. 2. Francis Marion Hotel
  3. 3. Hampton Inn Charleston Historic District
  4. 4. Meeting Street Inn
  5. 5. Courtyard by Marriott Charleston Historic District

1. 1
   Your home page doesn't say whose it is

   Google and AI assistants read a page's title and top line to know what it is about.

   What to do: Put your hotel's name and town in your home page's title and as its first heading.

2. 2
   Nothing on your website says what makes your hotel special

   AI assistants look for a page about a hotel to describe it to guests.

   What to do: Add a page about your hotel: its story, what's special, and what's nearby.

3. 3
   Google may count your pages twice

   It splits your visits between copies of the same page.

   What to do: Ask whoever looks after your website to mark one address for each page.

• No button to book on your home page, so a guest who wants to book direct has to hunt for one
• No WhatsApp link, where most guests in India ask first
• No phone number a guest can tap to call
• AI assistants can read your website

1. 1
   Give AI assistants a reason to recommend you

   Asked about where to stay, luxury stays and family holidays in Charleston, AI recommended Belmond Charleston Place and French Quarter Inn and others, not you.

   How: Add a page to your website for each kind of guest, with your rooms, prices and what's nearby. AI assistants recommend the hotels whose pages answer the guest's question.

2. 2
   Your home page doesn't say whose it is

   Google and AI assistants read a page's title and top line to know what it is about.

   How: Put your hotel's name and town in your home page's title and as its first heading.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

• Weddings and events

  The planners and families booking weddings in Charleston, who fill your rooms for three nights at a time and never touch a booking site.

• Conferences and company travel

  The companies running meetings and incentive trips near you, and the firms whose staff already stay in Charleston every week.

• Travel agents and tour operators

  The agents and operators selling Charleston to guests abroad, who send the same rooms again and again once you're on their list.

• Events that publish a list of hotels

  Festivals, matches and conferences in and around Charleston that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

• The nights your town fills up

  Which dates Charleston runs out of rooms months ahead, so you price them before your competitors do, rather than after.

• What your competitors charge, nightly

  Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.