Milu Hotel
Florence. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 1st of the 10 hotels we read in Florence
- 1stHotel Paris85
- 1stMilu Hotel (you)85
- 3rdGrand Hotel Baglioni80
- 3rdThe Moon Boutique Hotel & Spa80
- 5thVilla Cora77
- 6thGolden Tower Hotel & Spa74
- 7thGrand Hotel Minerva72
- 7thHotel Degli Orafi72
- 9thBrunelleschi Hotel54
- 10thHotel Medici46
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps12 of 20Rated 4.9 from 610 reviews, 42th for “hotels in Florence”
- Your website18 of 20Scores 64 out of 100, with a button to book
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website€482
- Booking.com€424, €58 below you
- Agoda€424, €58 below you
- And 27 smaller sites (Vio, GoSeek and eTrip and others), from €345 to €496
The main booking sites ask about what your website does, within €58.
Your price against your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Prices move every day, and the hotels near you change theirs for busy nights first. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- PLUS Florence€54
- Ambasciatori Hotel Florence€123
- Hotel Orto De' Medici€239
- Milu Hotel (you)€424
How you compare with 5 competitors in Florence
Hotel Pitti Palace al Ponte Vecchio comes first on Google Maps, and you 42th; they're rated 4.4 on Google on average, and you 4.9. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Florence weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Florence” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Milu Hotel (you) | Not asked yet | 4.9 from 610 | 42nd | €424 | |
| Hotel Orto De' Medici | Not asked yet | 4.8 from 1,526 | 47th | €239 | 1 km |
| Ambasciatori Hotel Florence | Not asked yet | 4.3 from 7,000 | 8th | €123 | 0.7 km |
| PLUS Florence | Not asked yet | 4 from 6,395 | 3rd | €54 | 1.2 km |
| Hotel Pitti Palace al Ponte Vecchio | Not asked yet | 4.7 from 4,243 | 1st | Not shown | 0.4 km |
| The Social Hub Florence Lavagnini | Not asked yet | 4.3 from 4,020 | 18th | Not shown | 1.3 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come 42th on Google Maps for “hotels in Florence”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.9 from 610 reviews. Hotel Pitti Palace al Ponte Vecchio (first), PLUS Florence (third) and Ambasciatori Hotel Florence (eighth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stHotel Pitti Palace al Ponte Vecchio4.7 from 4,243
- 3rdPLUS Florence4 from 6,395
- 8thAmbasciatori Hotel Florence4.3 from 7,000
- 18thThe Social Hub Florence Lavagnini4.3 from 4,020
- 42ndMilu Hotel (you)4.9 from 610
- 47thHotel Orto De' Medici4.8 from 1,526
The bars are each hotel's number of Google reviews.
Your website's health is 64 out of 100
We read 6 pages of hotelmilu.com on 18 October 2026, the way Google and AI assistants do, and found 10 things to fix. These cost you the most guests:
- 1Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
What to do: Ask whoever looks after your website to fix or remove them.
- 2No photo shows when your website is shared
On WhatsApp, a link to your website shows a blank box instead of your hotel.
What to do: Set your best photo as the one shared with your website.
- A button to book on your home page
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
How: Ask whoever looks after your website to fix or remove them.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites29 sites for one night
- Google and Google Mapsrated 4.9 from 610 reviews
- Your website6 pages read, health 64 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Florence, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Florence every week.
- Travel agents and tour operators
The agents and operators selling Florence to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Florence that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Florence runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing €526 to €986 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Florence for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first