Hotel Medici

Florence. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Hotel Medici
Hotel Medici's own picture, shown from hotelmedici.it
Revenue you could be losing
€154 to €288 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website's health, 49 out of 100
  • How your competitors price, day by day
And it doesn't end there.
Your website health
49 out of 100
18 things to fix
Your AI score
Not asked yet
Google reviews
3.2 out of 5
Below your competitors, 4.5 on average
Your price vs nearby hotels
€109 vs €123
€14 a night cheaper than them, each at its lowest on Google Hotels
Your overall score

You rank 10th of the 10 hotels we read in Florence

46out of 100
The hotels we read in Florence, by overall score
  1. 1stHotel Paris85
  2. 1stMilu Hotel85
  3. 3rdGrand Hotel Baglioni80
  4. 3rdThe Moon Boutique Hotel & Spa80
  5. 5thVilla Cora77
  6. 6thGolden Tower Hotel & Spa74
  7. 7thGrand Hotel Minerva72
  8. 7thHotel Degli Orafi72
  9. 9thBrunelleschi Hotel54
  10. 10thHotel Medici (you)46
Why you rank 10th
  • Booking direct6 of 25
    Google shows booking sites' prices for you, but not your website's
  • Google Maps1 of 20
    Rated 3.2 from 1,281 reviews, not in the first 52 for “hotels in Florence”
  • Your website15 of 20
    Scores 49 out of 100, with a button to book
  • Your price vs competitors15 of 15
    About what the hotels near you charge
Send this to your partner or general manager
It opens on any phone, with your score on the link.
Pricing: your price against your competitors

You charge €14 a night less than your competitors

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • PLUS Florence€54
  • Hotel la Fortezza€84
  • Hotel Medici (you)€109
  • Ambasciatori Hotel Florence€123
  • iQ Hotel Firenze€208
  • Hotel Orto De' Medici€239
Competition

How you compare with 5 competitors in Florence

PLUS Florence comes third on Google Maps, and you outside the first 52; they're rated 4.5 on Google on average, and you 3.2. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Florence weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Florence”Lowest price on Google HotelsFrom you
Hotel Medici (you)Not asked yet3.2 from 1,281Not in the first 52€109
Ambasciatori Hotel FlorenceNot asked yet4.3 from 7,0008th€1230.8 km
Hotel la FortezzaNot asked yet4.7 from 2,50637th€841.3 km
Hotel Orto De' MediciNot asked yet4.8 from 1,52647th€2390.8 km
iQ Hotel FirenzeNot asked yet4.8 from 53314th€2081.1 km
PLUS FlorenceNot asked yet4 from 6,3953rd€541.1 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You're not in the first 52 on Google Maps for “hotels in Florence”

Most guests who search the map choose from the first ten hotels it shows. You're rated 3.2 from 1,281 reviews. PLUS Florence (third), Ambasciatori Hotel Florence (eighth) and iQ Hotel Firenze (14th) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Florence”
  1. 3rdPLUS Florence4 from 6,395
  2. 8thAmbasciatori Hotel Florence4.3 from 7,000
  3. 14thiQ Hotel Firenze4.8 from 533
  4. 37thHotel la Fortezza4.7 from 2,506
  5. 47thHotel Orto De' Medici4.8 from 1,526
  6. 100+Hotel Medici (you)3.2 from 1,281

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 49 out of 100

We read 6 pages of hotelmedici.it on 18 October 2026, the way Google and AI assistants do, and found 18 things to fix. These cost you the most guests:

  1. 1
    Browsers mark your website as not secure

    Guests see a warning beside your address, and many leave before they book.

    What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.

  2. 2
    Google writes its own line about your hotel

    Your pages give Google no summary to show under your name, so it picks any sentence it finds.

    What to do: Write two sentences about your hotel for each main page: what it is, where, and why guests love it.

  3. 3
    Nothing on your website says what makes your hotel special

    AI assistants look for a page about a hotel to describe it to guests.

    What to do: Add a page about your hotel: its story, what's special, and what's nearby.

  • A button to book on your home page
  • No WhatsApp link, where most guests in India ask first
  • No phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Show your own price on Google

    Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.

    How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.

  2. 2
    Browsers mark your website as not secure

    Guests see a warning beside your address, and many leave before they book.

    How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites27 sites for one night
  • Google and Google Mapsrated 3.2 from 1,281 reviews
  • Your website6 pages read, health 49 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Florence, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Florence every week.

  • Travel agents and tour operators

    The agents and operators selling Florence to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Florence that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Florence runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing €154 to €288 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Florence for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first