Hotel Degli Orafi
Florence. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 7th of the 10 hotels we read in Florence
- 1stHotel Paris85
- 1stMilu Hotel85
- 3rdGrand Hotel Baglioni80
- 3rdThe Moon Boutique Hotel & Spa80
- 5thVilla Cora77
- 6thGolden Tower Hotel & Spa74
- 7thGrand Hotel Minerva72
- 7thHotel Degli Orafi (you)72
- 9thBrunelleschi Hotel54
- 10thHotel Medici46
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps10 of 20Rated 4.6 from 570 reviews, not in the first 52 for “hotels in Florence”
- Your website12 of 20Scores 62 out of 100, with no button to book on its home page
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website€451
- Trip.com€402, €49 below you
- And 2 smaller sites (trivago.it and bluepillow.it), from €402 to €402
The main booking sites ask about what your website does, within €49.
Your price against your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Prices move every day, and the hotels near you change theirs for busy nights first. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- PLUS Florence€54
- Ambasciatori Hotel Florence€123
- iQ Hotel Firenze€208
- Hotel Orto De' Medici€239
- Hotel Degli Orafi (you)€402
How you compare with 5 competitors in Florence
Hotel Pitti Palace al Ponte Vecchio comes first on Google Maps, and you outside the first 52; they're rated 4.5 on Google on average, and you 4.6. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Florence weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Florence” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Hotel Degli Orafi (you) | Not asked yet | 4.6 from 570 | Not in the first 52 | €402 | |
| Hotel Orto De' Medici | Not asked yet | 4.8 from 1,526 | 47th | €239 | 1.2 km |
| iQ Hotel Firenze | Not asked yet | 4.8 from 533 | 14th | €208 | 1.5 km |
| Ambasciatori Hotel Florence | Not asked yet | 4.3 from 7,000 | 8th | €123 | 1.1 km |
| PLUS Florence | Not asked yet | 4 from 6,395 | 3rd | €54 | 1.5 km |
| Hotel Pitti Palace al Ponte Vecchio | Not asked yet | 4.7 from 4,243 | 1st | Not shown | 0.2 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You're not in the first 52 on Google Maps for “hotels in Florence”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.6 from 570 reviews. Hotel Pitti Palace al Ponte Vecchio (first), PLUS Florence (third) and Ambasciatori Hotel Florence (eighth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stHotel Pitti Palace al Ponte Vecchio4.7 from 4,243
- 3rdPLUS Florence4 from 6,395
- 8thAmbasciatori Hotel Florence4.3 from 7,000
- 14thiQ Hotel Firenze4.8 from 533
- 47thHotel Orto De' Medici4.8 from 1,526
- 100+Hotel Degli Orafi (you)4.6 from 570
The bars are each hotel's number of Google reviews.
Your website's health is 62 out of 100
We read 1 page of hotelorafi.it on 18 October 2026, the way Google and AI assistants do, and found 6 things to fix. This costs you the most guests:
- 1Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites3 sites for one night
- Google and Google Mapsrated 4.6 from 570 reviews
- Your website1 page read, health 62 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Florence, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Florence every week.
- Travel agents and tour operators
The agents and operators selling Florence to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Florence that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Florence runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing €499 to €935 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Florence for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first