Search
Do guests who search for you on Google and Google Maps find you, or a booking site? Where Google Maps puts you for searches near you, what Google shows guests who type your hotel's name, and whether couples and event planners find you where they choose a venue.
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Google Maps
Where Google Maps puts your hotel when a guest looks for a place to stay near you, search by search: in Google's top 3, on its first screen of 10, against the month before and beside your competitors.
A map shows the places Google listed for each search and, for "hotels near me", how far from your door guests still see you. Below it come how last month went, your Google rating against the places Google shows first, and this month's to-do, in order of what moves you most.
- Your competitors: the hotels you are set beside. One you add is on this page from the next monthly reading.
- Your hotel's pin on the map, checked when your hotel was added. Google Maps is searched from it, and without it this page stays empty. Ask your account manager to move it.
- The searches you follow, chosen when your hotel was added. "Hotels near me" is added for you. Ask your account manager to add or change one.
Google Maps is searched once a month, at the start of the month, for each search for a place to stay that you follow, as a guest standing at your hotel's pin would search, and the first 99 places it lists are read (the first 20 before 11 October 2026). "Hotels near me" ("hostels near me" for a hostel) is also searched from four spots at each of 1, 2, 3 and 5 km, to the north, east, south and west, going out until you are no longer seen. Each of the other searches is made once more as a guest planning the trip from home would make it. Your Google rating and number of reviews, and your competitors', are the same figures every other page gives.
Until the first reading, the page says Google Maps has not been read for your hotel yet, and lists what it will show. The first reading comes within minutes of your hotel being added, and the month before is set beside it from the second. A hotel with no pin on the map is not searched: ask your account manager.
Nothing here promises a place. Google says the order follows how well a listing matches the search, how far it is from the guest and how well known it is; a hotel cannot move, so the to-do is about the rest. Only "hotels near me" is searched from around your hotel, and the searches as a guest planning from home are on Home. Where you sit in Google Hotels' list for your town is on Rankings.
- 1
Start with the three tiles: on how many of your searches Google Maps shows you in its top 3 and on its first screen of 10, each against the month before, and where you stand among your competitors.
- 2
Where the map is shown, choose a search under "What a guest sees when they type". You are the sun-coloured pin with your place on it, your competitors are numbered in Google's order, and other places are grey. Point at a place to see its rating, reviews, distance from you and Google's reason for showing it.
- 3
Press a name in Google's list beside the map to find it on the map, or press "Open this search on Google Maps ↗" to see the same search on Google yourself.
- 4
Go down "Search by search": your place for each search, green in the top 3, amber in the top 10 and red lower down, how it moved since the month before, and who Google shows first.
- 5
Compare yourself in "You and the hotels you compete with" ("places" for a hostel): on how many searches each of you is in the top 3 and the top 10, and each one's typical place.
- 6
Under "This month", read what changed since the reading before: your new Google reviews against the competitor that got most, your rating, your replies and your moves on Google Maps.
- 7
Read "Your rating plan": your Google rating beside the places Google Maps shows first, the rating to aim for, and how many five-star reviews it takes to get there.
- 8
Work through "This month's to-do" from the top. Each line says what to do, some with a number to reach, and has a button to where the work is done: a page of OneHorizyn, or "Open your Business Profile ↗" for your listing on Google.
- In Google's top 3
- On how many of the searches you follow Google Maps shows you among its first 3 places, searched at your door this month. Under it, the change since the month before, counted only when both months read the same searches.
- On the first screen (top 10)
- On how many of them you are among the first 10 places, what a guest sees without scrolling, with the change since the month before.
- Among your competitors
- Your place, such as "2nd" or "Joint 2nd", among you and the competitors read this month, by how many searches each is in Google's top 3 on. The tile says how many competitors, and under it who leads. Before any competitor has been read it is "Searches we follow" instead: how many searches were read.
- Your place
- Your place in Google's list for a guest at your door: green in the top 3, amber in the top 10, red lower down. "not in the first 99" when Google did not list you that far ("first 20" for a month read before 11 October 2026).
- Since the month before
- The column headed with the month before, such as "Since Sept 2026": "↑ 3" is up 3 places, "↓ 2" down 2, then "same", or "first month" for a search not read before. "↑ into the top 20" or "↓ out of the top 99" when you came into or dropped out of the places read, and words such as "was below 20th" when one month read less far down than the other and no move can be said. A move of one place is shown but not coloured, as Google moves places that much from day to day. Two months are compared only as far down as both lists went.
- Shown first
- The place Google lists first for that search at your door: "You", one of your competitors, or another place by its name. For a month read before every place was kept, "A place you don't track" when none of you was first.
- In the top 3 and In the top 10
- In the table of you and your competitors: on how many of this month's searches each is among Google's first 3 and first 10 places.
- Typical place
- Each one's middle place over the searches it is shown on, or "not shown" when it is on none.
- Top 3 in the month before
- The column headed with the month before: on how many of the same searches each was in the top 3 then, or "not read then" for a competitor added since.
- The map
- The places Google listed for one search at your door, each at its spot with its place in the list: the first 20, and you and your competitors wherever you are. Beside it, Google's first 10 with their distance from you, and you below them when you are further down.
- The boxes on the rings
- For "hotels near me": your place for a guest standing 1, 2, 3 or 5 km away to the north, east, south and west. Green is the top 3, amber the top 10, red lower down, and grey "20+" not in Google's first 20. The line under the map says how far away guests still see you in Google's top 10: a distance counts when at least half its spots do. When this month's searches from around you could not be made, it says which month the boxes are from.
- What changed since the reading before
- The card headed with the month before, such as "Since Sept 2026": "New Google reviews" gained, beside the competitor that gained most; "Your Google rating" then and now; "Replies", how many of your Google reviews from the last 30 days have an answer; "Google Maps", the searches you moved up or down on and how many you are in the top 3 on. A tick is good, a cross is not, a dash is neither.
- Your rating now
- Your Google rating out of 5, with your number of reviews.
- Google's top 3
- The middle rating of the places Google Maps shows in its first 3 for your searches, you aside, with about how many reviews they have.
- Aim for
- The rating to reach next: the top 3's middle rating, at most three tenths above yours at a time and never above 4.9, with how many more five-star reviews it takes if no new low ones come. Exact when Google gives how many reviews gave each number of stars, "about" otherwise. "Keep it", with "where you are" under it, when you are already rated as well, or when the top 3's ratings are not read yet. When there is a rating to aim for, the line under the three numbers spreads those reviews over six months.
- This month's to-do
- What moves you most on Google Maps, the things you are behind on first: Google reviews to ask for, reviews waiting for a reply, what pulls your rating down, your main category, where your "Book online" button goes, what Google picks out for the places above you, photos, your listing's details and your home page's title. The reviews to ask for are the most of what the rating plan needs a month, your competitors' middle number of new reviews in 30 days, a quarter more than you got, and 5.
Why is there no map on my page?
The map is drawn once there is something to show on it: at least two other places with a known spot, or "hotels near me" searched from around your hotel. Readings before 4 October 2026 kept only you and your competitors, so the map fills in from the next monthly reading. The rest of the page is there without it.
How often is it read?
Once a month, at the start of the month, and within minutes of a new hotel being added. The month before is set beside each figure from the second reading. Your Google rating can be read more often, so "Your rating plan" may be newer than the searches.
When I search Google Maps on my phone, I come up in a different place. Why?
Google Maps answers each guest for where they stand, and by what they searched before. This page searches as a guest at your hotel's pin with no history, the kindest place to search from, and "hotels near me" from the spots around you. Press "Open this search on Google Maps ↗" to see the search over your part of town.
Why does Home give my place on Google Maps differently?
Home gives your average place over your searches, for a guest planning the trip from another city where that was read, and at your door otherwise. This page counts the searches you are in the top 3 and the top 10 on, at your door. Both come from the same monthly reading. Goals count the same top 3, and a move of 3 places or more on a search shows under "What changed" on the Action plan.
Can I change the searches or the hotels I am compared with?
Your group's admins and editors change competitors in Settings › Competitors; one added is on this page from the next monthly reading. The searches were chosen when your hotel was added: ask your account manager to change them.
A search was renamed. Why does it say it was not read?
A search renamed after it was read holds the old words' results. Rather than show them under the new words, Google Maps, Google search, Home and Ask OneHorizyn show it as not read for that month, as they would a search just added. Its new words are read at the next monthly reading.
Who can see this page, and why is it not in my menu?
Everyone who can open your hotel sees the same page: nothing on it changes anything. Google Maps is a feature of its own, apart from Google search. A hotel that does not have it does not see it in the menu, and opened from a link, the page says so.
Google search
What guests see when they type your hotel's name into Google, on a phone and on a computer: whether your own website comes first, or a booking site that charges you commission sits above it.
Google's whole first page is drawn as a guest scrolls it, with the prices on your Google panel, ads on your name, the questions guests ask and the ratings they see before clicking. Below come the searches guests make for a place to stay, and whether your website and Google's box of hotels show you there.
- The searches for your name and your website's address, set when your hotel was added. Ask your account manager to add or change a search, such as one from "What else guests search".
- Your competitors: their websites are marked "Competitor" in the results.
- Your website's price reaches your Google panel through Google's free booking links, from your booking engine or channel manager. Your prices on Google Hotels night by night are on Revenue management › Analytics.
Google is searched once a month, at the start of the month, as a guest in your country with no search history, and the first 20 results are read, with the ads shown on each search. Searches for your name are read on a computer, and since 11 October 2026 on a phone too; the searches for a place to stay that you follow on Google Maps are read on a computer ("hotels near me" is on Google Maps only). Since 11 October 2026 the rest of Google's first page is kept as well: your Google panel and its prices, Google's AI answer, "People also ask", related searches, ratings, Google's box of hotels, threads, videos and news.
Until Google has been searched for your hotel, the page says so and lists what it will show. The first reading comes within minutes of your hotel being added. A hotel last read before 11 October 2026 has its searches and ranks now, and "What a guest sees" and your panel's prices from the next monthly reading.
The page is the one a guest in your country with no search history sees, on the day it was read. Prices on your panel are for one night, as Google chose it. "What a guest sees" goes down to the tenth result. On searches for reviews, prices, an address or a phone number a booking site coming first is normal: the tiles count it, but "What to do" does not.
- 1
Start with the four tiles: on how many searches for your name your website is first, and a booking site above it; where your website's price comes on your Google panel; and who runs ads on your name. Press either of the first two to go to "Searches for your name". The price tile, when there are prices to show, opens them.
- 2
Work through "What to do", the biggest first. Each line has its button: "Google's rules ↗" to report an advert that calls itself your official site, "Ads on your name →" or "See the searches →", "Your prices on Google →" and "Guest questions →".
- 3
Under "What a guest sees", press one of your searches. Google's first page is drawn as a guest scrolls it, down to the tenth result, each link marked by whose it is and your website picked out. On a search for your name, "Before your website:" says what a guest passes on the way down to it.
- 4
It opens on a phone. Press "On a phone" or "On a computer". On a phone your Google panel, with the booking sites' prices on it, comes before every link; on a computer it sits on the right. A choice in grey was not read for that search.
- 5
Press "Open on Google ↗" to run the same search on Google yourself.
- 6
Go down "Searches for your name": where your website comes on each search, the month before and on a phone, and the first booking site. "Booking site above you" marks a search where a booking site's link comes higher than your website's, or your website is not there at all.
- 7
Read "Booking prices on your Google panel": the sites priced beside your name in Google's order, which paid to be there, and where your website's price comes. The line under it says on how many of the coming nights Google Hotels showed your website's price.
- 8
Under "Questions guests ask Google about you", note each question Google answers from another site, and answer it on your own website from Guest questions.
- 9
Go down "Searches for a place to stay", the searches of guests who have not chosen yet: where your website comes, the first booking site, your competitors' websites in the top 10, and whether Google's box of hotels shows you.
- Your website first
- On how many of your searches for your name your website is Google's first link on a computer this month, ads not counted. Under it, the change since the month before.
- A booking site above you
- On how many of them a booking site's link comes higher than your website's, or your website is not in the results at all while a booking site is. Guests there may book through it, and you pay its commission.
- Your price on your Google panel
- Where your website's price comes among the booking prices Google shows beside your name, such as "4th of 5". "Not shown" when booking sites are priced and you are not, "No prices shown" when Google shows none, and "Not read yet" before Google's whole first page has been kept for your hotel.
- Your price on Google
- In that tile's place until Google's whole first page has been kept for your hotel: on how many of the coming nights Google Hotels showed your website's price, at your latest price reading.
- Ads on your name
- How many of your searches for your name had an advert on them when Google was read, and whose. "Not checked" until ads have been read.
- What to do
- Up to four things, the biggest first: report an advert that calls itself your official site, put your website first on your own name, get your website's price onto your Google panel or move it up, and answer on your website the questions Google answers from other sites.
- Before your website:
- What a guest passes on the way down to your website on that search: ads, your Google panel on a phone, Google's AI answer, a highlighted answer, Google's box of hotels or map of places, questions and other sites' links. "Nothing" when your website is the first thing on the page; when it is not in the first ten results, the line says so.
- Your website, Booking site, Review site or guide, Competitor, Other
- Whose each link is. Booking sites include price comparison sites, and "Competitor" is one of the competitors you follow. "Google's AI" marks an answer Google wrote itself, and "Sponsored" an advert or a price a site paid to show.
- Searches for your name
- For each search: your website's place among Google's links ("result 2", or "not in the top 10"), the month before (green when better, red when worse, "not read then" for a search added since), on a phone ("not in the first 20" when it is not there, "not read yet" before it was read on a phone), and the first booking site ("none in the top 10" when there is none). The last column says "Booking site above you", "You're first" or "Not first".
- Booking prices on your Google panel
- The sites Google prices beside your name, in Google's order, for the one night Google chose, read on the day shown. "Paid to be here" marks a site that paid for its place, "Lowest" the cheapest price. The line under it adds the coming nights on Google Hotels: on how many your website's price was shown, and on how many a booking site was cheaper.
- Who fills the first page
- Whose the first 10 links of all your searches for your name are this month, on a computer, counted together: your website, booking sites, review sites and guides, competitors and others.
- Questions guests ask Google about you
- The questions in Google's "People also ask" on your searches for your name, each once, with the site Google answers from. The line under the title counts how many are answered from your website.
- What else guests search
- Google's related searches for your name. "followed" marks one already among your searches.
- Ratings a guest sees before clicking
- Each site's rating on your Google panel and under your results, turned to out of 5 (9.1 out of 10 is 4.6), with its number of reviews and where it shows.
- Where guests talk about you
- Up to 8 threads, videos and news stories Google shows for your name, with their site and number of posts.
- Searches for a place to stay
- Guests who have not chosen yet: for each search, where your website comes ("result 6", or "not on the first page" or "not on the first two pages", by how far Google was read), the first booking site, competitors' websites in the top 10, and Google's box of hotels: "You're in it", "Not you" with the first three it shows, "not shown", or "from" the day of the next reading for a search whose whole page has not been kept yet. A search you follow that Google wasn't read for that month is listed too, saying so, with the day of the next reading.
Why does "What a guest sees" say it fills in from the next reading?
Google's whole first page has been kept since 11 October 2026. A hotel last read before then has its searches and ranks, and the rest of the page arrives with the next monthly reading, at the start of next month. Until then the price tile says "Not read yet", or shows "Your price on Google" from your price readings.
When I search for my hotel, Google shows me something different. Why?
Google gives each guest a slightly different page, by where they are, their device and what they searched before. This is the page for a guest in your country with no search history, on the day it was read, which the card gives. Press "Open on Google ↗" to run the same search yourself.
My website's price is the lowest. Why is it not first on my Google panel?
Google puts first the lowest prices and the sites that pay most, marked "Paid to be here". A price on your website below the booking sites' is the free way up. The panel shows one night Google chose, so it can differ from your prices on Revenue management › Analytics, which follow the coming nights.
How often is it read?
Once a month, at the start of the month, and within minutes of a new hotel being added. "What a guest sees", the prices on your panel and the questions say the day they were read; the searches for your name and for a place to stay say the month. A booking site above your website on a search for your name is also a card on the Action plan, and Goals count the searches for a place to stay where your website is on Google's first page.
Can I add a search, such as one from "What else guests search"?
Not in Settings: the searches were chosen when your hotel was added. Ask your account manager to add one, and it is read every month from the next reading.
A search was renamed. Why does it say it was not read?
A search renamed after it was read holds the old words' results. Rather than show them under the new words, Google search, Google Maps, Home and Ask OneHorizyn show it as not read for that month, as they would a search just added. Its new words are read at the next monthly reading.
Who can see this page, and why is it not in my menu?
Everyone who can open your hotel sees the same page: nothing on it changes anything. Google search is a feature of its own, apart from Google Maps. A hotel that does not have it does not see it in the menu, and opened from a link, the page says so.
Venue listings
Where couples and event planners choose a venue: the wedding websites, the websites planners search for a conference, meeting or incentive trip (MICE) venue, and Google. For you and each competitor, whether Google shows a listing on each website, with the rating, the price per plate and the number of guests Google shows for it.
Below them, what Google lists each of you as ("Wedding venue", "Banquet hall", "Conference centre"), whether a hotel's banquets have a Google listing of their own, and where Google Maps shows each of you to a couple searching for wedding venues, and a planner for conference venues, at your door. Then what to do, which is also on your Action plan.
- Your competitors: the hotels you are set beside. One you add is read from the next monthly reading.
- Your hotel's pin on the map, checked when your hotel was added. Google Maps is searched from it. Ask your account manager to move it.
Read once a month, with the rest of Google. In India the websites are WedMeGood, WeddingWire India and ShaadiSaga for weddings, and Cvent, VenueLook and, in Delhi NCR, VenueMonk for MICE; in Britain, Hitched and Bridebook, and Cvent and Hire Space. These websites forbid reading their pages with a program, so each is read through Google: Google is searched for each hotel's name on each website, and its first 10 results are read. Google Maps is searched for "wedding venues" and "conference venues" from your hotel's pin, and the first 40 places are read.
Until the first reading, the page says what it will read. It is read with the next monthly reading of Google.
A listing is found only as far as Google shows it, and a rating only when Google shows its stars under the result. Nothing on these websites is changed for you: you list your hotel and fill in your listing yourself. A hotel's place on Google Maps is for a search at its door; a couple searching from home sees another list.
- 1
Read the sentence at the top: on how many of the venue websites Google shows a listing for you, against the competitor on most.
- 2
Go along "Weddings" and "Conferences, meetings and incentive trips (MICE)": a row for you and one for each competitor, a column for each website. "Listed" opens the listing, with what Google shows of it under it; "Not found" means Google's first 10 results show none.
- 3
Check your own listings against "A complete listing has" under each table. Google doesn't show halls, photos or menus, so only you can see whether yours has them. "To list your hotel" leads to each website's own page for venues.
- 4
Read "On Google": your main category and your other categories beside your competitors', and where Google Maps shows each of you for "wedding venues" and "conference venues" at your door.
- 5
Work through "What to do" from the top. Each one is on your Action plan too, with the people who look after it: press "Tick it in your Action plan →" to give it to someone or mark it done.
- Listed
- Google's first 10 results for the hotel's name on that website include the hotel's own page there. Under it, the rating Google shows (out of 5, with how many reviews), the price per plate and the most guests, each only when Google shows it.
- Not found
- Google's first 10 results show no page of that website for the hotel. It may have a listing under another name: check that yours carries your hotel's name as guests know it.
- Not read yet
- A competitor added since the last reading. It is read with the next one.
- Main category
- What Google lists the hotel as first, on its own listing on Google Maps. "Not seen" when its listing was not among the places read.
- For weddings and For MICE
- The hotel's categories that say it hosts each: "Wedding venue", "Banquet hall" or "Event venue" for weddings, "Conference centre" or "Event venue" for MICE. "None" when it has none.
- A listing of its own
- A listing on Google Maps near the hotel, carrying its name, that is a venue and not the hotel itself: its banquets' or its lawns' own.
- Google Maps at your door
- Your place in Google's list for "wedding venues" and "conference venues", searched as a guest standing at your hotel's pin, and your competitors' places in the same list. "Not in the first 40" when you are not among the places read.
Why does it say Not found when we are on WedMeGood?
Google's first 10 results for your hotel's name on that website show no page of yours. Your listing may be under an older name or a shorter one: make it carry your hotel's name as guests know it, and the next monthly reading looks for it again.
Why are our halls, photos and menus not checked?
These websites forbid reading their pages with a program, and OneHorizyn keeps to that. Google shows a listing's rating, and often its price per plate and how many guests it takes; the rest only you can check, against the list under each table.
Should our banquets have a Google listing of their own?
Google allows one for a part of a business with a name of its own, different from the hotel's, and usually its own entrance. It then has its own categories, such as "Banquet hall", its own reviews and its own place on Google Maps. The table shows which of your competitors have one.
Who can see this page, and why is it not in my menu?
Everyone who can open your hotel sees the same page. It comes with Google Maps: a hotel without that feature does not see it in the menu. A hostel is not offered weddings or MICE, so it does not have this page.
What changed
A search renamed after it was read shows as not read for that month on Google search, Google Maps, Home and Ask OneHorizyn, rather than showing the old words' results under the new ones.
Google search lists every search for a place to stay you follow, saying so when one wasn't read that month instead of leaving it out.
Venue listings: whether couples and event planners find you on the wedding and venue websites and on Google, beside your competitors, with what to do on your Action plan.
Google Maps counts new reviews over the 30 days to the day your reviews were last read, for you and your competitors alike, and says that day.
Google Maps and Google search are each a feature of their own: a hotel without one no longer sees that page in its menu.
Google search shows the whole first page a guest sees for your name, on a phone and a computer.
Google Maps reads the first 99 places at your door, and searches from around your hotel every month.
Search is its own area: Google Maps and Google search.
