Website
Does your website work, and does it answer what guests ask? Its health score, what to fix, how fast it is, how many people make each search, the questions it answers, your facts and your photos.
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Audit
Your website, read once a week the way search engines and AI assistants read it, on a page titled "Audit". It is in four numbered parts, each opening on one sentence with its figure: "Health score", "What to fix first", "Your hotel's pages" and "How the site is set up".
"Health score" is a card of its own, white in the Day look and dark in Night: your score out of 100 and its grade, the day it was read and how many pages, what changed since the audit the week before, and the download for your web team. Under it come the three checks that take the most off the score, your hotel's own pages with how much of each is there before scripts run, how the site is set up, and how many checks fail in each area. What to do about each finding is on your Action plan, one line from the top of the page.
- Your website's address, taken when your hotel was added. If it is wrong, ask your account manager.
Every Tuesday morning: up to 500 pages, from your home page on, then their links, images and files. Each page is read as the plain page your server sends, which is all many AI assistants get, and a page that comes back almost empty is read again in a browser that runs its scripts. The page shows the latest audit that finished, against the one before it.
"Your website hasn't been audited yet" until the first Tuesday after your hotel is added, or "No website to audit" when no website address is on record.
Up to 500 pages an audit, or fewer when a slow site uses up its time. Addresses with a "?" in them (filters, page numbers) are not counted for the score. Booking-engine pages and other companies' files are not judged. Page speed is left out of the score until it is measured, and the checks about being read by AI assistants are shown but take no points.
- 1
Read "Health score": your score out of 100 and its grade, and the line under it: the day of the audit, how many pages it read and how many of its checks fail.
- 2
Read what changed since the audit before: "Up" or "Down" so many points, or "The same score", then what is "No longer found" and what is "New since then". When the card says the audit's checks changed in between, part of the difference is the audit's, not your website's.
- 3
Read "What to fix first": under "The costliest first", the three checks that take the most off the score, each with what it takes off, and what the score would be once they are fixed. Press "See all" with its number beside the part's name ("See all 12 →" when 12 checks fail) for every check, with what to do, on What to fix.
- 4
Look down "Your hotel's pages". A page with few "Words in the plain page" and many "Words after scripts" is almost empty to many AI assistants.
- 5
Under "How the site is set up", check "Site setup" for red marks. robots.txt, the sitemap, HTTPS and the security certificate are each one change for the whole site. "By area" beside it says how many checks fail in each area.
- 6
Press "Download every finding for your web team (CSV)" under your score and send the file to whoever runs your website: one row for each check and page, with what to do.
- 7
Open "How this is calculated" at the foot of the page for how the score is worked out and, once an audit has run, how many pages and links it read.
- things to do about your website are on your Action plan
- At the top of every Website page: how many to-dos about your website, from Audit, Guest questions, Your facts and Photos, are still open, planned or under way on your Action plan. Press the line to open them.
- Health score
- Out of 100. It starts at 100, and each check that fails takes points off once, however many pages it is on: up to 23 points for a critical one, 15.5 for high, 6.5 for medium and 0.9 for low. A check on every page costs all its points, one on a quarter of the pages half of them, and a problem with the whole site counts as half the pages. It never goes below 10.
- Grade
- A for a score of 90 or more, B for 75 or more, C for 60 or more, D for 40 or more, and F below 40.
- Read on
- The day the audit finished, the pages it read, how many of them were opened a second time in a browser that runs their scripts, and how many of the checks made fail. When the site has more pages than the 500 one audit reads, or the audit ran out of time, the line ends by saying the rest were not checked.
- Up, Down or The same score
- The score against the audit before, with that audit's day, score and grade. "No longer found" names the checks that failed then and pass now; "New since then" names those that fail now and did not then.
- What to fix first
- How many checks take points off your score, green when none does. "The costliest first" lists the three that take the most, each with where it was found and the points it takes off ("−6.5"). "Fix the first three and the score would be about" is the score worked out again without them.
- Show their text only after scripts run
- The yellow note under "What to fix first" when more than half the pages read are almost empty until scripts run. Many AI assistants read only the plain page, so they find little on your website to say about your hotel.
- Your hotel's pages
- How many pages were read at your own address, and how many of them fail at least one check. The table lists the main one first, then those with the most to fix. "Words in the plain page" is red when the page is almost empty until scripts run. "Checks failed" says "None", how many fail, or "Didn't load" with the status the page answered with. The first 10 show, and "Show the other" opens the rest.
- How the site is set up
- How many of the setup checks that could be judged are in order, green when all of them are.
- Site setup
- What the site says about itself before any page is read: robots.txt, AI assistants allowed, llms.txt, Sitemap, HTTPS, http:// leads to https://, Security certificate, HSTS header and www. A green mark is in order, red is a problem, grey is neither or could not be checked.
- By area
- For each area of checks (Site setup, Titles & tags, Content & AI answers, Speed & weight, Links, Structured data, Images and Trust pages), how many of the checks made fail, with the failing share of the bar in red.
Why does it say "Your website hasn't been audited yet"?
The audit runs every Tuesday morning, so a hotel added since waits for the next one. "No website to audit" means no website address is on record for your hotel: ask your account manager to add it, and the next Tuesday's audit reads it. If it still says so after a Tuesday, the audit could not read your website that week (it was down or turned the audit away): ask your account manager.
My score moved, but nothing changed on the website. Why?
Three things move it besides your website: the audit's own checks changing, page speed measured by one audit and not the other, and an audit that ran out of time and read fewer pages. The page says when the first two happened, and says under the score when this audit ran out of time.
Does it judge our booking engine?
No. A booking engine's pages, even on one of your own addresses (bookings.yourhotel.com), and other companies' files such as a rate widget are not judged, because whoever builds your website cannot change them. Links to them are still checked. An address that turns the audit away (status 401, 403 or 429) is not called broken: a guest's browser is let in.
Is a link called broken for one bad moment?
No. A link that gets no answer, "too many requests" or a server error is asked once more after a pause. So is a link to your own website whose address failed to look up, since the audit has just read your pages there. A link to another website whose address does not exist is called "no such site" at once.
Our hotels share one website. Whose audit is it?
One audit covers the whole website, once a week, and every hotel on it sees the same score. Each hotel's own pages are picked out: in "Your hotel's pages", and beside each check as how many of its pages are yours.
Site setup says AI assistants are allowed, but AI audit says one is turned away. Which is right?
Both can be. Site setup reads only your robots.txt, every Tuesday. AI audit also opens your home page and your booking engine under each assistant's own name once a month, which catches a server that turns them away whatever robots.txt says.
Does this count towards Goals?
Yes. "Raise your website's health" on Goals follows the health score here, once your website has been audited.
Who can see it?
Everyone who can open your hotel in OneHorizyn, and any of them can download the CSV. When Website health is not one of your hotel's features, the page leaves the menu, and a link to it says so.
What to fix
Every check the weekly audit found failing, on a page titled "What to fix", in up to three numbered parts: "What to fix first", "Being read by AI assistants" and "The code that says what your hotel is".
"What to fix first" lists every check that takes points off your health score, the one that takes the most first. Each says how serious it is, why it matters, what to do and where it was found. "Being read by AI assistants" lists the checks that take nothing off the score, and is left out when none fails. The last part is the code that tells search engines and AI assistants what your hotel is, written for you to paste in. It needs no audit, so it is there before the first audit too.
- What your hotel is and what it has, in Settings › Your hotel. The code is written from it, with your check-in and check-out times from Your facts.
The same weekly audit as Audit, every Tuesday morning. The code is written from what OneHorizyn holds about your hotel.
"Your website hasn't been audited yet" until the first Tuesday audit, or "No website to audit" when no website address is on record, with the code that says what your hotel is under it. When nothing fails, "What to fix first" says every check passes ("All 52 checks pass."), and when only the checks about AI assistants fail, "None of the checks that count towards the score fail."
It says what to do but changes nothing on your website: your web team makes the changes, and the next Tuesday's audit sees them. The code holds only what OneHorizyn knows about your hotel.
- 1
Start at number 1 under "What to fix first": the list is in the order to fix, the check that costs the most points first. The first 15 show, and "Show the other" opens the rest.
- 2
Read each check's "What to do:" line, and pass it to whoever runs your website.
- 3
For a broken link or image, read "The link to fix" or "The image to fix" ("The links to fix" or "The images to fix" when there are several): each address once, the most widespread first. One said to be on nearly every page is most likely in the menu or the footer, where one change fixes it everywhere.
- 4
Press "Show where it was found" for the pages a check is on.
- 5
Read "Being read by AI assistants". These take nothing off the score, but they decide how well an assistant can read your website and quote it.
- 6
Under "The code that says what your hotel is", read "What it tells them" and fill in what "Before it is pasted in" lists: at least your street address, postcode and phone number. Press "Copy the code" and give it to your web team to paste inside the head of your hotel's own page, once.
- 7
Open "How this is calculated" for how many points each check can take off.
- What to fix first
- How many checks take points off your score, green when none does, and what the score would be once the first three are fixed. "None" when only the checks about AI assistants fail.
- Critical, High, Medium or Low
- How serious the check is: the worst of what it found. It sets how many points the check can take off the score: up to 23 points for Critical, 15.5 for High, 6.5 for Medium and 0.9 for Low.
- On so many pages, or the whole site
- How many of the pages read the check was found on. A check about the whole site, such as robots.txt, the sitemap or the security certificate, says "the whole site".
- Of them your hotel's
- On a website shared with other hotels: how many of those pages are your own.
- Takes so many points off the score
- What the check costs your health score now. Fixing it gives those points back at the next audit.
- The link to fix, The image to fix
- For a broken link or image, or a link that goes through several redirects ("The link to point straight at where it ends"): each address behind it once, with what is wrong and how many pages it is on, up to 10. With several, the heading says so and puts the most widespread first: "The links to fix, the most widespread first".
- On nearly every page read
- A broken link or image on at least 8 in 10 of the pages read, once 10 or more were read: most likely in the menu or the footer.
- Show where it was found
- The pages the check was found on, up to 20, then how many more. On a shared website, yours are marked "your hotel's page".
- Being read by AI assistants
- How many checks fail that take nothing off the score, and each of them: robots.txt turning assistants away, no llms.txt, text that shows only after scripts run, little structure in the page's code, headings that skip a level, no heading phrased as a question, no direct answer at the top, a long page with no lists, text that is hard to read, and questions and answers without FAQ markup.
- Things to fill in
- What OneHorizyn does not hold and never makes up, marked "[add: ...]" in the code: always your street address, postcode and phone number.
How soon does a fix show?
At the next Tuesday's audit, which reads your website again. A check that passes then leaves this list, shows on Audit as "No longer found", and gives back the points its line said it took off. Nothing here is ticked off by hand.
Why is one broken link counted on hundreds of pages?
A link in your menu or footer is on every page, so the check counts every page it is on. "The link to fix" names it once: one change fixes it everywhere.
Where does the code go, and why is our rating not in it?
Inside the head of your hotel's own page, once: your home page, unless your website is shared with other hotels. Your rating is left out on purpose: Google allows a rating there only when the reviews were collected by your own website.
Page speed
How fast your home page loads on a phone, where most guests look for a place to stay, from Google's own measure, and how heavy your pages and files are, in two numbered parts. "Speed on a phone" opens on your home page's speed score, then a table gives each page's speed score, how soon its main content shows, how much it jumps as it loads, how quickly it answers a tap and its weight, each green, amber or red. "Speed and weight checks" lists those that fail, the costliest first, with what to do.
- Nothing. Your home page is measured, and on a website shared with other hotels your hotel's own page too.
Google PageSpeed Insights, with the Tuesday audit, once the OneHorizyn team has connected it: real visitors' figures from the last 28 days where Google has enough of them, otherwise Google's own test on a mid-range phone over a slow mobile connection. The weight checks read every page of the weekly audit and need nothing connected.
"Not measured yet" under "Speed on a phone" while Google's speed service is not connected; the weight checks still show. Before the first audit, "Your website hasn't been audited yet".
Phone only, and only the home page, with your own page on a shared website. It says what is slow, not which photo or script makes it so: Google's PageSpeed Insights lists that for your web team.
- 1
If "Speed on a phone" says "Not measured yet", how fast your pages load is not measured for your hotel yet: start at "Speed and weight checks", which needs nothing connected.
- 2
Read the speed score under "Speed on a phone", then each row of "How fast your pages load on a phone": green is good, amber needs work, red is poor.
- 3
Under each figure, see whose it is: "real visitors", "visitors to the whole site" when your page has too few of its own, or "Google's test".
- 4
Work down "Speed and weight checks": those that fail, the costliest first, each with what to do.
- 5
Give the list to whoever builds your website. Most often the fix is photos too large for a phone, and scripts that load before the page.
- 6
Open "How this is calculated" for what the weight checks read and, once page speed is measured, the bounds each figure is held to.
- Speed on a phone
- The speed score Google's test gives your home page on a phone (your hotel's own page on a shared website), out of 100, or the seconds before its main content shows when there is no score. Green when it is good.
- Speed score
- Google's test score, from 0 to 100. Green from 90, amber from 50, red below 50.
- Main content shows
- Seconds until the largest thing on the page appears. Green up to 2.5 seconds, red over 4 seconds.
- Page jumps
- How much the page shifts as it loads, on Google's scale. Green up to 0.1, red over 0.25.
- Answers a tap
- How long a tap takes to be answered, from real visitors only. Green up to 200 milliseconds, red over 500 milliseconds. "too few visitors" when Google has too few.
- Weight
- Everything the page loaded in Google's test, in KB or MB.
- Real visitors, visitors to the whole site, Google's test
- Whose figure it is: your page's own visitors in Chrome over 28 days, your whole site's when the page has too few, or Google's test of the page.
- Couldn't be measured this time
- Google's service gave nothing for that page on the day of the audit.
- Speed and weight checks
- How many fail, and each of them: page code over 2 MB, a page over 4 MB, scripts or styles not minified and text files sent uncompressed, then the four speed checks once speed is measured. "All so many speed and weight checks made pass" when none fails.
Why does it say "Not measured yet"?
How fast pages load needs Google's PageSpeed service, which the OneHorizyn team has not connected yet. Until then the page shows only the weight checks, and no speed check touches your health score.
Google's test says my page is slow, but it opens quickly on my phone. Why?
Google's test uses a mid-range phone on a slow mobile connection, slower than most guests'. So its figures are held to Google's bound for a poor page, not a good one, and real visitors' figures are used instead wherever Google has enough of them.
Why only the home page?
Your website's pages are built the same way, so the home page speaks for the rest, and the speed checks count as being about the whole site. On a website shared with other hotels, your hotel's own page is measured too.
Does page speed change my health score?
Only once it is measured: then the four speed checks count like any other check. The weight checks count from the first audit.
Search counts
How many people search Google for each phrase a month in your country: the searches followed for your hotel, the searches for its name, and the phrases suggested around them. The searches made often that have no page on your website come first.
Google's own monthly counts, read once a month with your website. Google gives a month's figures in the middle of the next month, so the newest month shown is a month or two old. Your pages are the ones read in the weekly audit.
"No search counts read yet" until the first monthly reading.
Counts are for the whole country, not your town. Google rounds them, gives one figure for phrases that differ only a little, and gives none for a phrase searched too rarely ("too few to count").
- 1
Start with "Worth a page": each search there is made often and has no page of its own on your website. Write one, with the words of the search in its title and main heading, in Articles.
- 2
Under "Your searches", see how many people make each search followed for your hotel, your page for it, and, when your searches are read on Google search, where your website came.
Guest questions
Of the questions guests ask before booking, how many your own website answers clearly, weakly or not at all, and which answers to add or improve first. The line under the page's name says the day your website was read.
It is in up to four numbered parts: "Answered clearly", with a bar and a page to write for each type of trip; "Since the reading of" the reading before, with the pages you've put live; "What to add first"; and "Already answered". When the AI agents are on, the missing answers are written for you under "What to add first", with the code that marks them as questions and answers for search engines and AI assistants.
- The questions are chosen when your hotel is added. Ask your account manager to change them.
Your website, read at the start of every month (up to 80 of its pages) and when your hotel is added, and again when you say a page from Articles is live. Each question is judged against the pages read.
"Nothing collected for this yet" until your website is read. It fills in by itself.
Questions about choosing between hotels ("What is the best luxury hotel in the city?") are left to AI › Analytics: no hotel's own website answers those. A page that only shows its words once scripts run may be read as not answering, and answers phrased very differently can be missed. Articles is part of the feature "Social, posts and articles": without it, "Write this page" leads to a page that says so.
- 1
Read "Answered clearly": how many of the questions guests ask your website answers clearly, and that as a share. The line under it says how many questions about choosing between hotels are left to AI search.
- 2
Read the four counts under it: "answered weakly", "not answered", "where your pages disagree" and how many pages were read, with the day.
- 3
Read "Since the reading of" and its date: how many questions your website answered clearly then and now, by type of trip, with "Answered now" and "No longer answered".
- 4
When the AI agents have written them, press "Copy" beside an answer under "Missing answers, written for you" and put it on the page it names. Then press "Copy the code" under "The code for these answers" and paste it once, on the page that shows them.
- 5
Work down "What to add first", the questions that matter most first. A weak answer shows its "Closest answer" on your website and what that page says.
- 6
Press "Write this page" beside a type of trip under "Answered clearly" to have a whole page written in Articles, answering every question of that kind your website leaves open.
- 7
Once the page is on your website, an admin or editor pastes its address in Articles and presses "I've published it". Your website is read again, and the page shows here under "Pages you've put live".
- 8
Open "Every question answered" under "Already answered": each question your website answers, with the page that answers it, so a change to that page does not lose the answer.
- Answered clearly
- Questions a page on your website answers plainly, out of the questions your own pages should answer, and that as a share.
- answered weakly
- Questions a page touches on without the facts a guest needs.
- not answered
- Questions no page on your website answers.
- where your pages disagree
- Questions two of your pages answer differently, marked "Contradicts itself" in the list.
- pages read on
- How many of your website's pages the reading kept, and the day it was read.
- By type of trip
- Under "Answered clearly": one bar for each type of trip, green answered, amber weak, red not at all, with how many of its questions are answered clearly, and "Write this page" where some are left open.
- Since the reading of
- Your latest reading against the one before, once your website has been read twice: questions answered clearly then and now, each type of trip that moved, "Answered now", and "No longer answered" for a page taken down or changed.
- Pages you've put live
- Pages written in Articles and said to be live, each with the day it went live and whether your website has been read again since.
- What to add first
- How many answers there are to add or improve, then the list, in this order: how much guests ask the question, times how far it is from answered (pages that disagree count most, then no answer, then a weak one), times how rarely AI assistants name you for it. The first 15 show, and "Show the other" opens the rest.
- Answered, Weak answer, Not answered, Contradicts itself
- The mark beside each question in the list, with its type of trip.
- AI assistants name you in
- Beside a question, the share of AI answers to it that name your hotel, from AI › Analytics. Shown once AI answers have been read.
- Missing answers, written for you
- For the most valuable questions your website does not answer well: a section to paste, written only from facts on your own website, with the page to put it on and what else to add. Questions with no facts on your website are listed as information to add first.
- Already answered
- How many questions your website already answers. "Every question answered" opens each with the page that answers it.
My website does answer this question. Why does it say "Not answered"?
An answer phrased very differently from the question can be missed, and a page that shows its words only once scripts run may be read as empty. The reading also keeps up to 80 of your pages, so a page deep in the site may not be among them.
Where are questions like "What is the best hotel in town?"
Questions about choosing between hotels are left to AI › Analytics, which checks whether assistants name you: no hotel's own website answers them. The line under "Answered clearly" says how many were left out.
When will a page I add be counted?
At the next monthly reading. Sooner if it was written in Articles: paste its address there and press "I've published it", and your website is read again, up to twice a day.
Why are fewer pages read here than on Audit?
They are two readings. Guest questions keeps up to 80 of your pages each month to judge what they answer; the audit reads up to 500 every Tuesday to check how they are built.
Does this count towards Goals?
Yes. "Answer guest questions" on Goals counts the questions answered clearly here, out of the same total.
Your facts
Your check-in time, facilities and other facts as your website, Google, booking sites, Tripadvisor and Claude give them, on a page titled "Your facts", in three numbered parts. "Shown correctly" opens on the share that is right and counts the wrong ones. "Each fact, on each site" is a table of each fact on each site, "Right", the wrong value, "not stated" or "not checked", with where a wrong one most likely started, so it is fixed at the source. "How each site is checked" says how each is read.
- The facts, and the right answer to each, are set when your hotel is added, from your Google listing. Ask your account manager to change them.
Your website is read when your hotel is added, at the start of every month, and again when you say a page from Articles is live. When Claude is among the AI assistants read for you, it is asked each fact as a plain question once a month. Google, Booking.com, Expedia and Tripadvisor are checked by hand by the OneHorizyn team a few times a year.
Before any site is read, "Shown correctly" says "Not checked yet" and "sites checked" is 0. A hotel with no facts set shows "Nothing collected for this yet", with "How each site is checked" under it.
Booking sites and Google are checked by hand, so their columns are only as recent as the last check. Of the AI assistants, only Claude is asked your facts.
- 1
Read "Shown correctly" and the line under it: the facts checked and the sites they were checked on. Then the four counts: "wrong facts on the sites checked", "of them repeated by AI assistants", "facts we check" and "sites checked".
- 2
In "Each fact, on each site", read each row across: the right answer, then what each site showed on the day it was checked, which the line above the table names.
- 3
For a fact shown wrong, read "Where a wrong one likely started": the most widely read site that carries it, and the AI assistants that repeat it.
- 4
Correct it at that source first: your Google listing, your page on the booking site, or your own website. AI answers usually follow once the source is right.
- 5
Where your website's cell says "Wrong" with "Conflicting across pages" under it, two of your own pages disagree: correct the one that is wrong.
- 6
Read "How each site is checked" to know how soon a correction shows here.
- Shown correctly
- Of every fact on every site checked, the share that is right, green when all of them are. A site that does not state a fact is left out. The line under it names the sites checked.
- wrong facts on the sites checked
- Every fact shown wrong, counted once for each site that shows it: red when there is any, green when there is none.
- of them repeated by AI assistants
- How many of those wrong facts are an AI assistant's answer.
- facts we check
- How many of your hotel's facts are followed.
- sites checked
- How many sites have been read for at least one fact.
- Right answer
- The fact as it should read, from your Google listing or your website, linked to the page it came from.
- Right
- The site agrees with the right answer.
- A value in red, or Wrong
- What the site says instead. "Conflicting across pages" under "Wrong" means your own pages give different answers.
- not stated
- The site does not say it. It counts as neither right nor wrong.
- not checked
- That site has not been read for that fact. A site never read for any fact has no column.
- Where a wrong one likely started
- For each wrong answer, the most widely read site that shows it (Google first, then Wikipedia, Tripadvisor, Booking.com, MakeMyTrip, Expedia and your website) is the likely source, with the AI assistants that repeat it. "Only AI assistants say it" when no website or listing shows it, and "Nothing wrong" when no site and no AI assistant shows the fact wrong.
Where does the right answer come from?
From your Google listing, or your website, when your hotel was added. If it is out of date, ask your account manager to change it: every site is then judged against the new one.
How is a fact read from my website?
A time is read where it follows the fact's words, such as "Check-in time is 1:00 pm" or "Check-out: 11 hrs". A length of time is no time of day: "late check-out by up to 2 hours" is not read as a check-out at 2 o'clock. A facility counts when a page says it in words a guest would use, such as "airport transfer", "airport pick-up" or "pick up and drop facilities from airport".
Why is Booking.com "not checked", or its value old?
The OneHorizyn team checks your facts on the booking sites and Google by hand a few times a year. A correction you make there shows here at the next check.
I corrected a fact. When does it show as right?
On your website, at the next monthly reading. On Google and the booking sites, at the next check by hand. AI answers follow the sites they read, usually more slowly.
Why does Goals give a different figure?
"Get every fact right" on Goals counts facts, and a fact only once no website or listing shows it wrong; AI answers are left out. "Shown correctly" here is the share of every reading that is right, AI answers included.
Which AI assistants are asked my facts?
Claude only, when it is among the assistants read for you. ChatGPT, Gemini, Perplexity and Google's AI answers are not asked your facts; what they say about your hotel is in AI › Analytics.
Photos
Every photo on your website, grouped by what it shows, and whether each has a description ("alt text") that says what it shows: Google and AI assistants read it to understand a photo. It is in up to three numbered parts. "Say what they show" opens on how many of the photos that can carry a description do, with how many photos there are, their kinds, whether a cover photo is set, descriptions by kind and photos for each type of trip. "Gallery" shows each photo, and "Competitors' websites" how many photos theirs have.
Your website, read at the start of every month, with your competitors' websites, whose photos are counted and never copied. The photos you see come from your own website as you open the page.
"No photos collected yet" until your website is read.
Background and slideshow photos cannot carry a description. This page changes nothing on your website: your web team adds the descriptions. These are your website's photos; all your pictures are in Photo library.
- 1
Read "Say what they show": how many of the photos that can carry a description say what they show, and how many have none or a vague one. Then the three counts beside it: how many "photos on your website", how many "kinds of photo" and whether a "Home cover photo" is set.
- 2
In "Gallery", press a kind of photo, or "All", to see only those. Photos marked "No description" or "Vague description" are the ones to fix.
- 3
Press "its page" under a photo to open the page of your website it is on. Send your web team a short description for each: the room, view or place it shows.
- 4
Read "Photos for each type of trip" under "Say what they show": one marked "none" has no photo a guest planning that stay can see.
- 5
Compare with "Competitors' websites": how many photos each has, and how many are described.
- 6
Open "How this is calculated" for what counts as a description.
- Say what they show
- Photos with a description that names the room, view or place, out of those that can carry one, green when at least half do. The line under it says how many can carry one, and how many have none or a vague one.
- photos on your website
- Every photo the pages of your website show, backgrounds and slideshows included, and how many of them are shown below: one photo at several sizes is shown once.
- kinds of photo
- How many kinds your photos cover, from rooms to dining, named beside the number. Logos and award badges are not counted.
- Home cover photo
- "Set" when a photo is chosen, by you or picked for you, and "None" when no saved photo suits. Home has not shown it since 5 October 2026.
- Descriptions, by kind of photo
- For each kind: how many photos, and how many of those that can carry a description say what they show. Red when under half; "can't carry one" for a kind that is all backgrounds and slideshows.
- Photos for each type of trip
- How many photos show what a guest planning each kind of stay looks for, such as a wedding, a family stay or a spa break, or "none".
- Gallery
- Your website's photos, the hotel first (its grounds, rooms, dining and spa before logos and award badges), each with its description and a link to the page it is on. The first 24 show, and "Show the other" opens the rest.
- No description, Vague description
- No description at all, or one that is a file name or a word like "image" or "banner".
- Cover
- The photo chosen as your cover photo.
- Competitors' websites
- How many photos each competitor's website has, and the share of them described.
Why can only some photos carry a description?
Background and slideshow photos are placed by the page's styles, which have no room for one, so they are left out of the count either way.
What makes a good description?
A few words naming what the photo shows, such as "Sea-view double room with balcony", not "IMG_2041" or "banner". A file name or a word like "image" counts as vague.
Where does the cover photo show?
"Use as the Home cover photo" marks a photo as your cover. Admins and editors see it under photos with a saved copy. Home has shown no cover photo since 5 October 2026, so the choice shows only here, marked "Cover".
Are these all my photos?
These are your website's. Your own uploads, the photos on your Google listing and your Instagram posts are in Photo library, together with these.
Do you copy competitors' photos?
No. Their photos are only counted, to compare with yours.
Does this count towards Goals?
Yes. "Describe every photo" on Goals counts the photos here that say what they show, out of those that can carry a description.
What changed
Your facts no longer reads a length of time, such as "late check-out by up to 2 hours", as a check-in or check-out time, and counts "pick up and drop from the airport" as an airport transfer.
A link to your own website whose address failed to look up once is asked again before it is called broken.
What to fix shows the code that says what your hotel is before your website's first audit too.
Your facts says the day each site was checked, rather than "today".
Search counts: how many people search Google for each phrase a month, and which searches have no page on your website.
In the Day look, your score at the top of Audit is on a white card like the rest of the page. Night keeps it dark.
Every Website page is laid out as Revenue and Reputation are: numbered parts, each opening on its figure, with your score in the card at the top of Audit.
When Website health is not one of your hotel's features, its six pages leave the menu, and a link to one says so instead of showing it.
Guest questions shows what a page you put live from Articles changed, once your website is read again.
Guest questions are the ones your own pages should answer, with a page for each kind of trip and the code for the drafted answers.
Website is its own area: Audit, What to fix and Page speed, then Guest questions, Your facts and Photos.
Audit says what changed since the audit before, and every finding downloads as a spreadsheet for your web team.
What to fix names the address behind a broken link or image once, with the pages it is on.
Page speed measures how fast your pages load on a phone, once Google's speed service is connected.
Your website is read every week, with a score out of 100.
