Demand
What is coming in your town, and are you ready for it? How busy the coming nights are, the busy periods and places that bring guests, the steps to get ready for each, and which events' lists of hotels name you.
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Busy periods
Demand shows what is coming in your town and whether you are ready for it. Under its status and four tiles is how busy each of the coming nights is, read from your competitors' own prices, with the busy stretches that stand out up to six months ahead.
Below that are the busy periods of the next six months, each marked Act now, Watch or Ready with its steps to get ready; the places near you that bring guests all year; and what people search for on Google about your town, against last year.
- Your competitors. A night needs your own price and at least two competitors' for it, and more competitors give a steadier reading.
- Nothing else to set. Busy periods, places and searches are found for the town your hotel was added with.
- The calendar of nights and "Further ahead" come with Revenue management's prices on booking sites. A hotel without them still has the busy periods, the places and the searches.
- "AI answers for related trips" come with AI search. Until its answers are read, the guest questions your website answers are used instead, which come with Website. Without either, no busy period can be Ready.
How busy a night is comes from competitors' prices on Google Hotels for the next 90 nights, and from every hotel's lowest price for each night of the six months ahead. Both are read at the start of each month and again early every Monday and Thursday. Busy periods and places come from a search of the web for what is on in your town, made once AI is switched on for your account: with a new hotel's first reading and then once a month, each event checked on its own page. The same search finds the organisers of the events already on your list. Searches come from five years of Google Trends, read with the first reading and then once a month. "AI answers for related trips" come from the month's AI answers.
Before anything is read the status says "Not compared". The calendar says what it is waiting for: your prices and at least two competitors' for the coming nights. Busy periods and places appear once the search for what is on has run, with the first reading after AI is switched on for your account; with none in the next six months the timeline and the table are left out and "Busy periods coming up" says 0. The searches say "Not collected yet" and "Not read yet" until Google Trends is first read.
OneHorizyn cannot see your bookings or your website's offers: how busy a night is comes from competitors' public prices, and you tick each step yourself. A competitor showing no price is most often full, but may not be selling that night at all. The search for what is on looks six months ahead for a dozen or so events and about six places, and can miss small ones. At most five Google searches are followed, chosen for your town and the kinds of trip your guests ask about.
- 1
Start at the top: whether Demand "Needs attention", the one thing to know, and up to three cards under "What to do", each with "Open" to go where it is done. "See the details" lists the rest.
- 2
Under that, read the four tiles: "Busy nights in the next 90", "Busy periods coming up", "Searches peaking soon" and "Companies to write to". Press one to go to its part of the page; "Companies to write to" opens Outreach.
- 3
Read the calendar under the tiles, "How busy the next 90 nights are" (its number is how many nights have prices read, up to 90). Each square is a night, tinted when competitors charge a tenth or more above their usual and grey when they charge a tenth or more below. Press a night to open it on Price suggestions, with its price worked out.
- 4
Read "What stands out" beside the calendar, the busy stretches beyond the week's usual rhythm, and "Further ahead" for the nights after it, up to six months out. Where nothing on your list explains a stretch, press "What's on these dates? ↗" to search Google for it. Where your price has not followed, press the link to the price to move to.
- 5
Look at "Busy periods in the next 6 months": a bar for each busy period on your list, on a timeline from today, coloured Act now, Watch or Ready.
- 6
Go down "Are you ready for each busy period?" row by row: what competitors' prices say about its nights, how often AI answers name you for the trips it brings, how many of its steps are done and the next one with its day (under "Steps"), and its status with what it still needs. Where your price is behind, press its "Raise on" link, such as "Raise on 3 nights →", to open the first of those nights on Price suggestions.
- 7
Press "Tick it in your Action plan →" in a period's row. On its card on the Action plan, press "Its steps, to tick →", do each step where its link leads ("Write it" opens Articles, "See competitors' offers" opens Offers), and tick it when it is done. Where the search found who runs the period, the email to them is in the card, ready to copy. Nothing else ticks itself: the step to write to the organiser is ticked when you write to them, or mark it, on City events.
- 8
Under "Places that bring guests", see the places near you that bring people who need somewhere to stay all year, and whether their page for visitors names you or your competitors. Each has its own card on the Action plan, with the email to write to it.
- 9
Read "Searches against last year": what people search for about your town against the same weeks a year before, and the month each search peaks in. An offer and a page for it should be up about six weeks before the peak.
- 10
Read "Searches rising now": the searches related to yours that grew most over the last 90 days, each something guests have started to ask.
- Needs attention, Good, Not compared
- The status at the top. "Needs attention" when a busy period that brings more than some extra demand starts within two months, competitors have priced up nights your price has not followed, a busy stretch in the calendar of coming nights has nothing on your list to explain it, or a search peaks within two months. "Good" otherwise, and "Not compared" before anything has been read.
- Busy nights in the next 90
- How many of the coming nights are busier than competitors usually are on that weekday, or have competitors full. The number in its name is how many nights have prices read, up to 90. Under it, the busiest stretch and how far competitors are above their usual, from the nights at least 3 competitors priced; it turns red when your price has not followed there.
- Busy periods coming up
- How many busy periods on your list fall in the next six months, counting one already under way, and how many days until the next one starts.
- Searches peaking soon
- How many of your searches on Google Trends reach their busiest month of the year one to four months from now, and the first of them. "Not read yet" before Google Trends is first read.
- Companies to write to
- Companies on your Outreach pages you have not written to yet, each with its email already written. It opens the Outreach page with a follow-up due, or else the first with companies to write to.
- How busy the next 90 nights are
- One square a night, Monday to Sunday. The number in its name is how many nights have prices read, up to 90. Each competitor's price that night is set against its own usual price over the coming nights, and the middle one is taken: a tenth or more above is busier than usual, and the further above, the deeper the tint; a tenth or more below is quieter, in grey. Price suggestions tints the same nights the same way.
- A night's square
- Its date; how far competitors are above or below their usual, such as "+32%", when it is not a usual night and at least 3 competitors priced it; the name of a busy period on your list on its first night, on the calendar's first night and on each Monday it runs on, with a thin line on its other nights ("a busy period on your list carries on"); a season's name in italics, on its first night or the calendar's first night only; "2 full", the competitors Google usually prices that show no price that night; and an arrow with how far their prices for it moved since an earlier reading in the last three weeks, from 3%.
- Busy, and nothing on your list explains it
- A night outlined in dark with a question mark: it stands out, and no event on your list falls on it. A long season, such as a wedding season, does not count as explaining it.
- What stands out
- Up to six runs of busy nights in the calendar where at least one is a tenth or more above what competitors usually charge on that weekday, or competitors look full. Each says how far above their usual competitors go, how many show no price, what on your list it falls in, and whether your price has followed, as Price suggestions works it out. How far above is given only from nights at least 3 competitors priced: where fewer did, it says how many, such as "Only 2 competitors have a price on these nights", and no figure, as one dear hotel can make a night look busy.
- Further ahead
- Up to five stretches beyond the calendar, to six months out, where competitors charge 15% or more above what they charge on the same weekday in the five weeks either side, or two show no price. Nights of events on your list are left out of that usual. Price suggestions does not reach that far, so you put the price up where you set your prices.
- Busy periods in the next 6 months
- A timeline from today with a bar for each busy period on your list, coloured by its status. Beside a name, "competitors +28%" is how far competitors' prices for its nights are above or below their usual, shown from 3% either way and not for a season of more than three weeks.
- Act now
- Your price is behind on its nights: Price suggestions says to raise, or further ahead you are below where competitors have gone. Or it starts within two months and "Write the page" is not ticked, unless it brings only some extra demand. Or it starts within four months (two for some extra demand) and AI assistants name you in fewer than 3 in 10 answers about the trips it brings, or in more than 15 in 100 fewer than the competitor named most; before they are asked about those trips, when your website answers fewer than a third of the related guest questions.
- Watch
- Not Act now and not yet Ready. What it still needs is said under it.
- Ready
- "Write the page" is ticked, no step is late, your price has followed competitors' on its nights, and AI assistants name you in at least 3 in 10 answers about its trips, no more than 15 in 100 fewer than the competitor named most. Before they are asked, your website has to answer at least a third of the related guest questions instead.
- Dates
- When the period runs, and how many days until it starts, or "now" once it has begun.
- On your list as
- "Peak demand", "High demand" or "Some extra demand". For a period the search found, it is set from competitors' prices once its nights are read: a quarter or more above their usual is peak, a tenth or more is high. Until then it is the search's guess, and it says so.
- What competitors' prices say
- Over the period's nights that have prices read: how far competitors are above their usual and how many look full, how far you are above your own usual, and how their prices moved since the reading before. "Priced as ordinary nights so far" means competitors have not priced it up yet. The last line says how many of its nights were read. "No prices read yet" before any are read, and for a period beyond the nights read, how many nights ahead prices are read and when it begins.
- AI answers for related trips
- For each kind of trip the period brings, the share of the month's AI answers to those guest questions that name you, beside the competitor named most, then what that means. "not asked yet" before the month's AI answers are read.
- Steps
- How many of the period's steps you have ticked, such as "0 of 4 done", the late ones, and the next step with its day. A period has four steps, five where the search found who runs it: write to the organiser 8 weeks before it starts, write the page and create the offer 6 weeks before, email your guests 3 weeks before, and put it on social media 2 weeks before. Its card is on the Action plan from 30 days before its next step is due, or once a step is late; until then the row says the day it will be. Once the period has begun, no step is late or next: the row says the steps not done were for before it, and its card leaves the Action plan.
- Needs
- Under Watch or Act now, what the period still needs: "price" when competitors are up and you are not, "page" when it is within two months, brings more than some extra demand and its page is not ticked, any step that is late, and "AI answers". "AI answers not checked yet" when there is nothing to judge them by.
- Found by search
- The period came from the search for what is on. The link opens the page its dates come from. Under it, why it brings guests, who organises it, whether their page for visitors names you, names your competitors and not you, or names neither, and how it chooses its hotels, as on City events.
- Looked for events on
- The day the search for what is on last ran for your hotel.
- Places that bring guests
- Places near you that bring people who need somewhere to stay all year, such as a convention centre or a hospital, found by the same search. Each says what it is and where, the busy periods on your list held there, whether its page for visitors names you, and how many of its steps are done: write to it, get listed on its page for visitors where it has one, and a page on your website for its visitors.
- What people search for, past 12 months
- A line for each of up to five Google searches about your town, week by week over the past year, from Google Trends. 100 is the busiest week of any of them over the years read, so the lines can be set against each other.
- On last year
- The last 8 weeks of a search against the same 8 weeks a year before, so the season is not counted as a rise: green from 10% up, red from 10% down. It needs more than a year of searches, and says "too few searches these weeks to tell" when both are near nothing.
- Peaks in
- The month a search is highest in, on average over every year read, with how far above a usual month it is. A month has to be 15% above a usual month to count; otherwise it says "no clear peak".
- Searches rising now
- Up to 12 searches related to yours that grew most over the last 90 days, from Google Trends, with how much. "Breakout" is Google's word for a rise of 5,000% or more.
Why is the calendar of nights empty?
It is read from your competitors' prices on Google, which come with Revenue management's prices on booking sites. A night needs your own price and at least two competitors' for it, and the card says which is missing. Add competitors in Settings › Competitors. The busy periods, places and searches do not need it.
How often is Demand read?
Competitors' prices, for the calendar and the six months ahead: at the start of each month and again early every Monday and Thursday. The search for what is on, and the places: once AI is switched on for your account, with a new hotel's first reading, then once a month. Google Trends: with the first reading, then once a month. Each part says the day it was read.
Why are my Saturdays not listed under "What stands out"?
A night is listed there only when competitors charge a tenth or more above what they usually charge on that weekday, or look full. A Saturday that is always dear is the week's own rhythm: it is tinted on the calendar, said once under the list, and not counted in "Busy nights in the next 90". Price suggestions reads the same prices, so a night looks as busy on both pages.
A busy period is missing, or one on the list is wrong. What can I do?
Busy periods are not typed in on the page. The monthly search puts what it finds straight on your list, starting with the dates competitors price up that nothing on your list explains. For a stretch like that, press "What's on these dates? ↗" to look yourself. To have one added or taken off, ask your account manager: OneHorizyn's team can run the search again at once, and a period it takes off is not put back by the next search.
I have put the offer up. Why is the period still "Act now" or "Watch"?
OneHorizyn does not look for the offer on your website: tick "Write the page" and "Create the offer" in the period's card on your Action plan. A period is Ready only when its page is ticked, no step is late, your price has followed competitors' on its nights, and AI answers name you for the trips it brings. The "Write the page" tick also counts towards "Offers live for busy periods" on Goals.
Who can see Demand, and who can tick its steps?
Everyone on your team who has this hotel sees it. Admins and editors tick steps in the Action plan cards; viewers see the ticks but cannot change them. Only OneHorizyn's team runs the search for what is on again or takes a period off the list. Busy periods is switched on hotel by hotel: where it is off, Demand is not in the menu, and the page, opened from a link, says how to add it.
City events
City events lists every event in your town in the next six months: its dates, how many visitors it brings, who runs it and how it chooses the hotels it suggests to its visitors. For each of your hotels in the town, it says whether the event's list of hotels names it. An event's list, on the organiser's page about where to stay, is where its visitors look for somewhere to stay.
Where your group has several hotels in one town, they are side by side, so you see at a glance which events list one of your hotels and not another.
- Nothing to set. The events are found for the town your hotel was added with, and your competitors are the hotels each list is read for besides yours.
The events come from the same monthly search as Busy periods: a search of the web for what is on in your town, made once AI is switched on for your account, each event checked on its own page. The organiser's page about where to stay is opened and read for your hotel's name and your competitors'. How the event chooses its hotels is kept only when the page said to show it does, and its number of visitors only when its own page gives it. Where several of your hotels are in one town, each hotel's search is joined into one list. Every page about where to stay is read again once a month, with no AI, for each of your hotels' names, and a hotel is marked Listed once its name is there.
With no events found yet, the table says so: the search for what is on runs once a month, with a new hotel's first reading after AI is switched on for your account. A hotel whose town is not known yet says so instead.
A page about where to stay is read for your hotel's name as the search found it, and can miss a list kept in a picture or a PDF, or one that opens only after signing in. Two of your hotels' searches can find one event under different names: they are joined only when their dates meet and their names share a word.
- 1
Read the four tiles first: how many events are coming, how many of their lists name you, how many name your competitors and not you, and how many have not been checked for you yet.
- 2
Go down the table. For each event, the last columns say where each of your hotels stands on its list. Start with "Not on it" where the list names your competitors: those organisers already send guests to hotels like yours.
- 3
Read "How it chooses hotels" for the way onto each list: ask to join its official list, at the address under it where one is given; book through its accommodation partner; fill in its form for delegate rates; or, where none was found, write to the organiser.
- 4
Where your hotel is not on a list, press "Get on it →" in your hotel's column. Under "1. Ask to be on their list" is the email asking to be added (or the link to their form). Press "Send from" and your Gmail address, then "Send now", or copy it into your own email.
- 5
Under "2. Send your offer", check the delegate rate and the rooms held, change either if you want to, and send it the same way. The rate is priced against what competitors charge on the event's nights, and is never above your own price for them.
- 6
Under "Where you stand", mark how it went: Written to, Offer sent, Listed or Not taken. Sending from here marks it for you. Writing, or an offer, puts a follow-up on My work for whoever looks after Demand at 3, 7 and 14 days, and ticks the event's step to write to its organiser on Busy periods.
- 7
Press "Their page about where to stay ↗" to see the list yourself, and the organiser's name to open their website. Each event's steps, with the email to its organiser, are on Busy periods.
- Events in the next six months
- The events in your town found by the search, from today to six months ahead, counting one already under way. Under it, the day the search last ran for your hotel. The search also looks for the organisers of the events on your own list of busy periods: one whose organiser it found is counted, and the rest, such as holidays and seasons, are named under the table.
- Lists that name you
- How many of those events have a page about where to stay that names your hotel.
- Lists that name competitors, not you
- How many events have a page about where to stay that names at least one of your competitors and not your hotel.
- Not checked yet
- Events whose list has not been read for your hotel: your hotel's own search has not found them yet, or the page would not open to be read.
- Size
- "Peak demand", "High demand" or "Some extra demand", as on Busy periods: from competitors' prices once the event's nights are read, and the search's guess until then. Under it, how many visitors the event's own page says it brings, where it says so.
- How it chooses hotels
- "An official list of hotels", "Rooms through" its accommodation partner, "A form for delegate rates", or "No list found: write to the organiser". Each is shown only when the organiser's page says so, with a link to that page and, under it, the address for joining where the page gives one. "It would not open to be checked" means the page would not open to an automated visitor: open it yourself. "Not read yet" for an event found before 16 October 2026, until the next search.
- On it
- The organiser's page about where to stay names the hotel.
- Not on it
- The organiser's page about where to stay does not name the hotel. Under it, the competitors it names, or "Nor are its competitors" when it names none of them.
- No hotel list found
- The search found the event and no page about where to stay. The organiser can still be written to.
- Not listed, Written to, Offer sent, Listed, Not taken
- Where your hotel stands on getting on an event's list, with the day of the last step, under its column. Not listed until you write; Written to once the email asking to be added is sent or marked; Offer sent once the delegate rate is; then Listed or Not taken, as you mark it.
- Delegate rate a night
- The middle of competitors' prices on the event's nights, each night's middle competitor price and then the middle of the nights, 5% under it, from the latest price reading. It is never above your own lowest price for those nights, so delegates book through the list. Rounded to the hundred rupees, or the five pounds or dollars. With no competitor's price read, you put in your own.
- Rooms held
- A tenth of your rooms, at least 5 and at most 30, held until a month before the event, after which the ones not booked go back on general sale. Change it before you send.
- Not checked yet
- Nothing was read for this hotel yet: its own search has not found the event or its organiser, and the monthly reading of the lists has not come round since another of your hotels found it. It never means the hotel is off the list.
Which hotels are shown?
Your hotel, and your group's other hotels in the same town that you can open. A hotel with no group is shown on its own. OneHorizyn's team sees every hotel of ours in each town.
An event is missing, or one is wrong. What can I do?
Ask your account manager, as for Busy periods: OneHorizyn's team can run the search again at once, and an event it takes off is not put back by the next search.
Which mailbox do the emails go from, and who gets the follow-ups?
Your hotel's Gmail, connected in Settings › Email sending, signed by the person set there; without it, copy the email into your own. The follow-ups go to whoever looks after Busy periods and events on Team & hotels, else to whoever sent the email. They come off by themselves once you mark Listed or Not taken.
What changed
How far above their usual competitors charge on a night is given only where at least 3 competitors priced it. Where fewer did, What stands out, Further ahead and the calendar say how many, with no figure, and Demand's summary leaves the stretch out.
Once a busy period has begun, its plan no longer calls its steps late and its card leaves your Action plan: the steps were for before it. On Goals, "Offers live for busy periods" is due the day before the next of them begins, not at the end of the quarter. On Outreach, "For a busy period" is written around a period a company can still book for, of a kind it books: two months ahead for groups, three for operators abroad, a month for travel agents, and three weeks for companies, for business trips and conferences.
Competitors' prices for the calendar and the six months ahead are read early every Monday and Thursday as well as at the start of each month.
Each event's page about where to stay is read again every month for each of your hotels' names, and a hotel is marked Listed once its name is there, its follow-ups taken off.
Get on an event's list from City events: the email asking to be added and an offer of a delegate rate and rooms, priced against competitors on its nights, sent from your Gmail, with follow-ups on My work at 3, 7 and 14 days.
The search also finds the organisers of the events on your own list of busy periods, such as a trade fair typed in when your hotel was set up, with their page about where to stay and how they choose hotels. Each then has the step to write to its organiser.
Each event found says how it chooses its hotels: an official list, an accommodation partner, a form for delegate rates, or none, so you write to the organiser. The organiser's email asks to join the list, at its address for joining where one is given.
City events lists every event in your town in the next six months, and whether each of your group's hotels there is on its list of hotels.
Busy periods can be switched off for a hotel: Demand then leaves the menu and Home, its page says how to add it, and its Google Trends searches and the search for what is on stop.
Places near you that bring guests all year are found too, and each busy period and place is a card on your Action plan, where you tick its steps.
Each busy period has a plan of steps, each with its day, ticked by you: four, or five where the search found who runs it.
Busy periods are found by a monthly search for what is on in your town, with each organiser.
Demand reads six months of prices, so a period months away says whether competitors already charge more for it.
