Marketing
Are you seen on social media and in Google ads, with offers that match your competitors'? And what to post next, made from your own photos for you to check and post yourself.
OneHorizyn docs. Checked against the app on .
Ads
Who pays Google to be seen: your own Google ads and your competitors', from Google's public record of ads, and who advertises on the searches guests make for your hotel's name. The page opens with where you stand, then four figures, a table of each hotel's ads in the past 90 days with the latest ones, and the ads shown on your tracked searches.
- Your competitors in Settings › Competitors, each with its website: ads are looked up by the website's address.
- Comes with the feature Ads. The ads on your searches are read with Google search or Google Maps: without either, that part says "Not checked".
Ads come from Google's own public record of ads: every ad shown in your country in the past 90 days by the advertiser behind each hotel's website, up to 40 for each. The ads on your searches are the ones Google showed above the results when the searches for Google search were read. Both are read once a month, at the start of the month, and with your hotel's first reading.
"Not checked" on the figures, and "Not collected yet. It runs with the monthly refresh." in the table, until ads are first read. "Search ads on your searches" says "Not collected yet" until your searches are read. When your searches have been read and none had an ad, it says nobody was advertising on any of them.
Google ads only, in your country, over the past 90 days, up to 40 for each advertiser. What anyone spends is not shown. A chain's figures are for its whole brand.
- 1
Read the coloured word and the line at the top. "Needs attention" means your own ads have been off for at least a week while two or more competitors advertise, and the card under "What to do" says who runs your ads.
- 2
"Your ads running now" counts your ads Google showed in the 7 days before the check, and "Competitors advertising now" how many of your competitors had one shown. The line under each says the same for the past 90 days.
- 3
"Ads on searches for your name" counts the searches for your hotel's name that had an ad on them. Above 0, someone pays to sit above your own website when a guest looks for you by name.
- 4
In "Competitor advertising on Google", see who advertises, how many ads each ran, how many still run, which formats and since when. Press "See ads ↗" to open an advertiser's ads on Google.
- 5
In "Search ads on your searches", each search for your name with ads names the sites that advertised, marked "On your name". Under them, every advertiser, with how many of your searches it appears on.
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Open Google search to see where those ads sit on the page a guest sees for your name.
- Good, Needs attention, Not compared
- How your ads stand. Needs attention when your ads have not been shown for 7 days while two or more competitors' are; Not compared until ads have been checked; Good otherwise.
- Your ads running now
- Your ads that Google showed in the 7 days before the check, "40+" at 40 or more. Red when it is 0 and two or more competitors are advertising. "Not checked" until ads have been read.
- Competitors advertising now
- How many of your competitors had an ad shown in the 7 days before the check, as "2 of 5" (the number alone when a competitor has no website to look up). Under it, how many advertised at all in the past 90 days.
- New competitor ads
- Competitors' ads first shown in the 30 days before the check.
- Ads on searches for your name
- How many of the searches for your hotel's name had any ad, out of all of them. Red at 1 or more, green at 0.
- Ads, 90 days, Still running, New, 30 days
- For each website's advertiser: its ads in the past 90 days, those shown in the last 7 days, and those first shown in the last 30. Up to 40 are read, shown as "40+".
- Formats, Running since
- How many of the ads are text, image or video, and the day the oldest of them was first shown.
- Brand-wide account
- A chain advertises from one account for all its hotels, so its figures are for the whole brand, not this hotel alone.
- Latest ads
- The newest ad of up to four competitors, each with its format and the day it was first shown. Press one to see it on Google.
- On your name
- A search for your hotel's name on which the sites named showed an ad.
Why does Ads say "Not checked"?
Ads have not been read for your hotel yet. They are read at the start of each month, and with your hotel's first reading. "Ads on searches for your name" is read with Google search, so it can be filled in while the rest is not, or the other way round.
My ads are running. Why does it say 0?
Ads are looked up by your website's address, in your country, as they stood on the day of the check written under the table's title. An ad that sends guests to an address other than your website's is not counted as yours, and one started since the check shows after the next reading.
Why does a competitor show "40+"?
At most 40 ads are read for each advertiser, so 40+ means 40 or more. A chain's row is marked "Brand-wide account" because its ads are for all its hotels.
Does it show what competitors spend?
No. Google's public record shows each ad, its format and when it was shown, not what was paid for it.
Offers
The offers and packages on your competitors' websites beside your own: how many each has, the kinds they run (spa stays, longer stays, book early, perks for booking direct, family, festive and more), and the kinds they have that you don't. Each offer links to its page on their website.
- Your competitors in Settings › Competitors, each with its website.
- Comes with the feature Competitors' offers.
Each hotel's own offers and packages pages, read with the websites once a month, at the start of the month, and a competitor's as soon as it is added. A page counts when its address says offer, package, deal, promotion, special, escape, staycation or getaway. A website that turns automated readers away is read from Google's listing of its pages instead, and says so.
"Your competitors' websites have not been read yet. Their offers show here once they are." until a competitor's website is read. "None of your competitors' websites shows an offer or package right now." when they have been read and have none.
Only offers on hotels' own websites: a copy of a page in another language's part of a website is left out. Prices and conditions are on each offer's own page, a press away.
- 1
Read the coloured word and the line at the top: the kinds of offer your competitors have that you don't. Each card under "What to do" says what to offer and names the competitors that have one, linked to their offer.
- 2
Compare "Competitor offers live" with "Your offers".
- 3
Under "Offers: theirs and yours", the kinds you don't have come first. Red means two or more competitors have one, or your guests ask about it; amber means one competitor has it.
- 4
Under "What each competitor offers", press an offer to open it on their website and see its price and conditions.
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Build your answer around a busy period: the ones coming up are on Demand. Then make a post for it in Posts, or a page for it in Articles.
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To change who you are compared with, press "Change your competitors in Settings →". It is there for your group's admins and editors; anyone else sees "Ask your group's admin to change them."
- Good, Needs attention, Not compared
- Needs attention when competitors have a kind of offer you don't that matters (two or more of them have it, or your guests ask about it); Not compared until a competitor's website has been read; Good otherwise.
- Competitor offers live
- The offers on your competitors' websites, each counted once; a page that only lists offers is not counted. Under it, how many competitors show at least one.
- Your offers
- The offers on your own website. Under it, how many kinds of offer competitors have that you don't, in red.
- competitors offer this
- On each kind of offer: how many competitors have one, and which.
- You have one, You don't have one.
- Whether your website has an offer of that kind. "You don't have one." comes with what to offer: red when two or more competitors have one or guests ask about it, amber otherwise.
- offers, You don't have this
- On each competitor's card: how many offers its website has, each with its kinds, and "You don't have this" on an offer of a kind you lack.
- Competitors' offers, read by AI
- With the AI agents on, the Competitor agent reads their offer pages and writes down each offer's conditions and end date, with packages you could launch for the busy periods ahead.
Why does Offers say my competitors' websites have not been read?
Their offers pages are read with the websites at the start of each month, and a competitor's as soon as it is added. Until one competitor's website has been read, nothing is said about offers.
A competitor's offer is missing. Why?
Only pages on their own website whose address marks them as an offer or package are read, once a month. An offer only on a booking site or on social media is not seen, and one added since the last reading shows after the next.
How is the kind of offer decided?
From the words in the offer's title and address: "spa" or "massage" makes it Spa & wellness, "stay longer" or "3 nights" Longer stays, "Christmas" or "summer" Festive & seasonal. One offer can be of several kinds.
Why is my own offer not counted?
Your website is read the same way. An offer with no page of its own, or on a page whose address doesn't say offer, package, deal or the like, is not found. Give each offer its own page.
Content calendar
An outline of the next five weeks: a post every Monday, Wednesday and Friday, an article every second Tuesday, and a newsletter on the first Thursday of each month. Each idea says why that day, what to show and what to say.
Each idea comes only from what has been read about your hotel: a busy period on its way, what guests praise in their reviews (in a guest's own words), the kinds of photo on your own website, and the questions guests ask that your website does not answer. Nothing is written, posted or sent for you.
- Comes with the feature Social, posts and articles.
- Marking an idea as done, or taking it off, is for your group's admins and editors. Anyone can read and copy the ideas.
Worked out each time the page opens, from today's date and your hotel's latest readings: busy periods from Demand, praise from your reviews, photos from your website and unanswered questions from Guest questions. It costs nothing. What you mark is kept.
Never empty. With little read yet, a Monday post asks for a photo you took yourself, and the article is a page for companies and groups.
Five weeks ahead, from today. Posts, articles for your website and one newsletter a month; no ads. Nothing is posted or sent for you.
- 1
Read the line at the top: how many posts, articles and newsletters there are to make in the five weeks, and how many you have marked as done.
- 2
"The weeks ahead" lays the days out week by week, today in bold. Press an idea on a day to go to it in the list below.
- 3
Press an idea's line to open it: why that day, a guest's words to use as they are, what to show and what to say.
- 4
Press "Make it in Posts" ("Write it in Articles" on an article) to open the maker with the idea filled in. Or press "Copy the idea" to send it to whoever makes your posts.
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Once it is out, press "Mark as posted" ("Mark as published" for an article, "Mark as sent" for a newsletter). Its day turns green with a tick. "Put it back" undoes it.
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Press "Take it off" for an idea you don't want. It moves to "Taken off the calendar" at the foot of the page, where "Put it back" returns it.
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Write and send the newsletter from your own email tool: OneHorizyn holds no guest's address.
- posts, articles, newsletters to make
- The ideas in the five weeks from today, counting those marked as done and leaving out those taken off. Under it, the days it covers and how many are marked as done.
- Post, Article, Newsletter
- What each idea is. A Monday post shows a kind of photo from your website, a Wednesday post a guest's words, a Friday post a busy period on its way (early, a few weeks before and when it is nearly here), else a question guests ask. A day with nothing of its kind to say shows a guest's words or a kind of photo instead.
- Posted, Published, Sent
- An idea you have marked as done. On the weeks ahead, its day shows a tick.
- This week, Next week, Week of
- The ideas listed week by week, each with its dates.
- Taken off the calendar
- The ideas you took off, with how many, kept to put back.
Why has an idea changed since I last looked?
The outline follows your latest readings: a new busy period, new reviews or a question your website now answers changes what falls on a day. An idea you marked is kept as it was when you marked it.
Does OneHorizyn post for me?
No. Nothing is written, made, posted or sent from this page. Make each idea in Posts or Articles, or with your own tools, and mark it when it is out.
Is this in the Monday email?
Yes. The summary each Monday lists this week's ideas not yet marked, under "To post this week", with a link here.
Why is there an article only every second Tuesday?
That is the outline's rhythm: one article a fortnight, on the same Tuesdays whenever you look. A page for a busy period is suggested on the article day four to six weeks before it starts, so it can be live about six weeks ahead.
Photo library
Every picture held of your hotel in one place: the photos you add, the photos on your own website grouped by what they show, up to six pictures from your Google listing, and the latest pictures on your Instagram. Open a photo full size, or make a post from it; an Instagram picture opens its post.
- Comes with the feature Social, posts and articles.
- Adding and removing photos is for your group's admins and editors.
Your website's photos are read with its pages, once a month. The Google listing's pictures are the ones kept when your hotel was added. Instagram pictures are kept at each monthly reading of your account. A photo you add is kept for your hotel alone.
"No photos have been read from your website yet" until your website is read, and "No Instagram account is held for your hotel" until one is found. You can add your own photos at any time.
60 photos you add; those from your website, Google listing and Instagram are not counted. Up to six pictures from your Google listing.
- 1
Press "Add photos" and choose JPEG, PNG or WebP photos from your device: a new room, an event, this season's menu. Each is made smaller, turned the right way up, and saved without where and when it was taken.
- 2
"Added by you" says how many of your 60 you have added. The photos you add are offered first when you make a post.
- 3
"From your website" groups your website's photos by what they show, such as rooms, dining or the building and gardens. "Whether each one says what it shows →" opens Website › Photos.
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"From your Google listing": guests can add pictures to a Google listing, so check that one is yours before you post it.
- 5
"From Instagram" shows your latest posted pictures, with the plays or likes each reached. Each opens its post.
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Press "Make a post" under a photo you added, or one from your website or Google listing: Posts opens with that photo chosen.
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To remove a photo you added, press the cross on it, then "Remove". It is deleted.
- added by you, from your website, from your Google listing, from Instagram
- The line at the top: how many pictures are held from each place.
- of 60 added
- How many photos you have added. 60 are kept; remove one to add another. Photos from your website, Google listing and Instagram are not counted in it.
- Rooms & suites, Property & gardens, Dining and the other kinds
- Your website's photos by what they show, each with how many. The first 12 of a kind are shown; "Show the other" opens the rest.
- Plays and likes on Instagram pictures
- What each post reached on the day it was read: plays for a reel, likes for a photo.
Why are there no photos from my website?
They are read with your website's pages at the monthly reading. Logos and award badges are left out, and a photo that is on the website twice, or at several sizes, is shown once.
It says no Instagram account is held. How do I add it?
Your Instagram is the account your website links to. Link it from your website, and it is found at the next monthly reading.
Who can see the photos I add?
Only the people who can open your hotel in OneHorizyn. They are not put anywhere else, and removing one deletes it.
Are competitors' or booking sites' photos here?
No. A competitor's photo is never shown or copied, and photos on booking sites are not collected.
Posts
A post made from your own photo. Choose what it is for, a design, a photo, the words and a size, and the picture is drawn in your browser, ready to save. Then have the caption written, with hashtags, to read and copy. You post it yourself.
- Comes with the feature Social, posts and articles.
- Anyone can make and save the picture. Only admins and editors can have a caption written.
What a post can be for comes from what is held about your hotel: each busy period in the six months Demand looks at, an offer, up to four things guests praise most in their reviews, and just a photo and a line. The photos offered are the 12 you added most recently, then up to 18 from your website. When your website has fewer than six, your own Instagram pictures are added, and when there are still fewer than six, your Google listing's.
"Nothing has been written yet. A caption you have written is kept here." under "Written for you" until your first caption.
30 captions a day for each hotel. The picture is never made up by AI: the photo is always your own. Nothing is posted for you.
- 1
Under "1. What is the post for?", choose a busy period, "An offer", a guest's words or "Just a photo and a line". The words fill in for it. Opened from the Content calendar, the day's idea is already chosen.
- 2
Under "2. The design", choose "Photo with words", "Photo and panel" or "Words first".
- 3
Under "3. Your photo", choose one of your photos, or press "From this device" to use another. Until a photo of yours is held, that is the only choice. A photo from your device never leaves it.
- 4
Under "4. The words", change the headline, add a second line (dates, or who said it) and, if you like, an offer in your own words.
- 5
Under "5. The size", choose "Square", "Portrait" or "Story".
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Press "Save the picture". It is saved as a PNG at the size you chose.
- 7
Press "Write the caption". Read it, press "Copy the caption", and paste it with your picture on Instagram or Facebook, changing what you like there. "Write another caption" tries again.
- 8
Every caption written is kept under "Written for you", newest first, to copy again. A caption written in Ask OneHorizyn is kept there too: its "Make the post" opens Posts on the post's subject with that caption.
- Square 1080 × 1080, Portrait 1080 × 1350, Story 1080 × 1920
- The sizes in pixels: square for the Instagram and Facebook feed, portrait for a taller Instagram feed post, story for stories and a reel's cover. Portrait is chosen to begin with.
Why is there no photo to choose?
None of your website's photos has been read yet. Add your own in the Photo library, or choose one with "From this device".
Does the picture cost anything or leave my computer?
No. It is drawn in your browser from your photo and your words, and saved as a PNG. A photo from your device stays on it.
Why can't I press "Write the caption"?
Only admins and editors can have a caption written: anyone else sees "Only admins and editors can have one written" beside it. After 30 captions in a day for your hotel, pressing it says so, and more can be written the next day.
Can I change the caption here?
It is shown to read and copy. Change it where you post it, or press "Write another caption".
Can Ask OneHorizyn write a caption?
Yes. Ask it, such as "write a post for Diwali", and press "Yes, write it". It writes the caption and hashtags for a busy period or a guest's words that Posts offers, and "Make the post" brings you here to make the picture from your own photo. It counts towards the 30 a day.
Why isn't my event in "What is the post for?"
Busy periods come from Demand, for the six months ahead. One that is not there, or is more than six months away, is not offered yet.
Articles
A page for your website that it does not have yet, written for you to read, fill in and publish: answers to the questions guests ask about one kind of stay, a page for a busy period, a page for companies and groups, or a page for couples or event planners choosing a venue. About 1,400 words, with key takeaways, sections, and questions and answers, plus its title, description, address, an image and the code search engines read.
- Comes with the feature Social, posts and articles.
- Only admins and editors can have an article written, or say one is live.
- Saying a page is live needs your website's address, which is set when your hotel is added.
Drafted for you from what is held about your hotel: its Google rating, what guests praise, its rooms, what it has, its facts, its usual price and, where it can, the pages of your own website. The questions come from Guest questions and the busy periods from Demand. Where a guest would need a fact that is not held, it leaves a gap marked "[add: …]".
"Answer guest questions" appears once your website has been read against the questions guests ask, and "A page for a busy period" once one is coming. "A page for companies and groups" is there from the start. "Written for you" is empty until your first article.
15 articles a day for each hotel. Nothing is published for you.
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Under "1. The kind of article", choose "Answer guest questions", "A page for a busy period", "A page for companies and groups" or "A page for weddings or conferences".
- 2
Under "2. What it is about", choose one: a kind of stay with how many questions your website doesn't answer clearly, a busy period with its dates, companies or groups, or weddings, conferences and meetings, conferences at a convention centre near you, or the story of a wedding or an event you held in the last year.
- 3
Press "Write the article".
- 4
Fill in every gap marked "[add: …]", picked out in amber, and check each thing listed under "Before you publish".
- 5
Press "Copy the article" and paste it into your website's editor: the headings and lists come with it.
- 6
Under "The image for it", choose a background ("Dusk", "Sand" or "Sea"), change the words if you like, and press "Save the image".
- 7
Open "The title, description and address that go with it" and copy each into your website. The code search engines read goes in the page's head: whoever looks after your website will know where. On a page for weddings or conferences it also tells search engines that your hotel is an event venue, and where it is.
- 8
Once it is live, find it under "Written for you", paste its address and press "I've published it". Your website is read again, and Guest questions shows what it now answers. AI › What to fix shows whether AI assistants name you more on the questions of its kind: a wedding page on the wedding questions, a conference page on the business ones.
- 9
An article drafted in Ask OneHorizyn is kept under "Written for you" too: its "Open the draft" opens it here.
- questions your website doesn't answer clearly
- On each kind of stay you can write about: how many of the questions guests ask about it your website leaves open, from Guest questions.
- Words, beside "Copy the article"
- How long the article is.
- Before you publish, things to check or fill in
- Every gap the AI left, and every figure it wrote that is not from what is held, for you to check.
- Written for the search
- The Google search the article is written to be found for, with others it may be found for.
- 1200 × 630
- The size of the article's image, the one websites and shared links use.
- Live on your website since
- Under an article you said is live: the day, and its address.
Is the article ready to publish as it is?
No. Read it, fill in every "[add: …]" and check what "Before you publish" lists. It uses only what is held about your hotel, so anything else is left for you.
Why can't I choose "Answer guest questions" or "A page for a busy period"?
The first is there once your website has been read against the questions guests ask and some are left open. The second is there while a busy period is coming in the six months Demand looks at. "A page for companies and groups" is always there, and "A page for weddings or conferences" is there for a hotel.
What goes in the story of a wedding or an event we held?
What was typed when it was won on Weddings, MICE or the Events calendar: its dates, guests, hall and rooms, and nothing about who it was for. Their names, and what they would like said, are left as gaps for you to fill in with their permission. It is for your website, and for the "real weddings" of your listings on the wedding websites.
What goes on a page for weddings or conferences?
What couples and planners look for before they write to a venue: each hall and how many guests it takes, menus and prices, rooms for guests or delegates, and how to enquire, with the questions of that kind your website leaves open. It is written for the search they make, such as "wedding venue in Jaipur". What we don't hold, such as your halls' sizes, is left as a gap for you to fill.
What happens when I press "I've published it"?
The address must be on your own website. Your website's own pages are read again, up to twice a day, and Guest questions then shows what the page changed. A page marked live after that is read at the next reading.
How many can I write?
15 articles a day for each hotel, those drafted in Ask OneHorizyn among them. Each is kept under "Written for you", where anyone who can open your hotel can read and copy it.
Can Ask OneHorizyn draft an article?
Yes. Ask it, such as "draft a page about parking", and press "Yes, draft it". It drafts one of the pages Articles offers here, in a minute or two, then says how many gaps it has to fill, with "Open the draft". Nothing is published.
What changed
Articles: the story of a wedding or an event you held in the last year, for your website and your listings on the wedding websites.
Articles: a page for couples or event planners choosing a venue, for weddings, conferences and meetings, or conferences at a convention centre near you, with the code that tells search engines you are an event venue.
Posts: a caption written in Ask OneHorizyn is kept under "Written for you", and its "Make the post" opens Posts with it.
Articles: an article drafted in Ask OneHorizyn is kept under "Written for you", and its "Open the draft" opens it there.
Articles: say a page is live, and your website is read again to see what it now answers.
Offers: a website that turns automated readers away has its offers read from Google's listing of its pages.
Posts and articles are written whenever you ask, with nothing to count.
A competitor's offers are read as soon as it is added.
Offers are under Marketing, and your competitors are kept in Settings.
Photo library, Posts, Articles and the Content calendar.
Social
What a guest finds when they look you up on Instagram and YouTube, beside your competitors. The page opens with where you stand and what to do first, then four figures, the latest posts on each account, a table of every Instagram account, the posts that did far better than usual, and the YouTube videos guests watch about each hotel.
Only public profiles are read: there is nothing to connect, and nothing is ever posted for you.
Each hotel's Instagram and YouTube accounts are the ones its own website links to. When the website links no Instagram account, or only a group's, a Google search is tried, and an account is taken only when its name plainly matches the hotel. A YouTube channel is only ever the one the website links. Instagram is read from the public profile and its latest 12 posts; the videos about each hotel come from a YouTube search for its name and town. All of it is read once a month, at the start of the month, and with your hotel's first reading when it is added.
"No social accounts collected yet" until accounts are found and read at a monthly reading. Once any hotel's account is read, the page fills in, and a figure of yours that was not found says "Not found".
Instagram and YouTube only. Instagram shows the latest 12 posts of each account. YouTube gives only a video's age, so its dates are approximate. What anyone pays for promotion is not shown.
Read the coloured word at the top ("Good", "Needs attention", "Losing guests" or "Not compared") and the line under it: the most important thing about your social media this month. "See the details" opens what is behind it.
Do the cards under "What to do" first. Each is one change, such as fixing a dead Instagram link on your website or posting as often as your competitors.
Compare your four figures with the line under each: what your competitors typically have for followers and reel plays, the fewest and most posts they made in 30 days, and the competitor whose YouTube videos were watched most.
In "What worked for competitors", open the posts that reached five times their usual or more, and make your own version of the idea in Posts. With the AI agents on, "Why it worked" says what made each one take off, and "3 posts you could make next" suggests three of your own.
In the table, check "Profile link goes to" on your row: it should say "Own website". A booking site there sends your followers to book through it.
Open "How this is calculated" at the foot of the page for how the accounts are found and how each figure is worked out.
+Why does Social say "No social accounts collected yet"?
Nothing has been read for your hotel or its competitors yet, or no account was found. Accounts are looked for at the reading at the start of each month. Link your Instagram and YouTube from your website, and they are found at the next one.
+Why are my followers not the same as on Instagram today?
Every figure is as Instagram showed it on the day of the reading, written under the table's title. They are read again at the start of next month.
+Why is my account marked "Group account" and not compared?
Your website links an account shared by several hotels of your group. Its followers and plays are for all of them, so it is shown but not compared with one hotel's account. An account of this hotel's own, linked from its website, is compared.
+Can I connect my Instagram to see more?
No. Only what anyone can see on a public profile is read, so there is nothing to connect, and nothing is ever posted for you.
+Why does a competitor have no figures?
Every competitor is listed. One whose website links no Instagram account, and for whom no account plainly its own turned up on Google, says so in its row.