How to get your hotel's own price on Google, free

On a hotel's Google listing, in Search and on Maps, a guest can choose dates and see a list of places to book, with their prices. Paid places carry an Ads label; free booking links are listed under All options. Google takes no payment for free links, for their place or for clicks.

Google orders free links by what travellers prefer, the value offered, the page the link opens and how accurate the partner's prices have been. Nobody can pay for a higher place among them, and running Google's hotel ads makes no difference to it. Google marks one link for each hotel as its official site, free of charge: the hotel's own or its booking engine's, never a booking site's.

• Your hotel's Google Business Profile, claimed and verified, with your own website's address on it. With only a profile, your hotel shows on Search and Maps without prices.
• Your prices and availability sent to Google for each night, through a partner already connected to it: your booking engine, channel manager, central reservation system or property management system. Google says connecting directly isn't open to hotels for now.
• A Hotel Center account, which your partner usually sets up with you, where Google shows whether your prices are reaching it.

Since 30 July 2025 a hotel can no longer add its own prices through its Business Profile. Ask your booking engine's provider whether it sends your prices to Google for free booking links, and what it charges for that, if anything.

1. 1Search your hotel's name on Google, on a phone and on a computer.
2. 2On your listing, open the prices and choose dates two weeks away.
3. 3Look under All options for your own website, marked as the official site.
4. 4Compare its price with the booking sites' for the same night.
5. 5Try a weekend and a night a month away too: a partner may send only some dates.

• Your booking engine isn't connected to Google, or isn't sending all your dates. Google takes prices for stays up to a year ahead and up to 30 nights long.
• The price Google has doesn't match your booking page. Google checks, and since late September 2025 it removes more of the prices it finds wrong, from free links and adverts alike.
• The link doesn't open on the room and rate the guest chose. Google asks that it does, and that the page loads quickly and works.
• The room is sold out on your website for those dates.

Booking sites, and some hotels, also pay for a place in the same list, marked Ads. Start with the free link, see what it brings you, and decide about paying later, with your own figures.