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See Google's whole first page for your name, as a guest does

A guest who searches for your hotel's name sees more than a list of links: ads, your Google panel with booking sites' prices, the questions other guests ask, ratings, forum threads and videos. This shows Google's whole first page for your name, in the order a guest scrolls it, on a phone and on a computer, with each link marked as your website, a booking site, a review site or a competitor, and one line saying what a guest passes before reaching your website.

How it grows your revenue

Everything a guest passes on the way to your website, on a search for your name, is a chance to book elsewhere. Knowing what sits above you shows what to fix to keep that booking.

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See every feature
In your dashboard
Google search
  1. 1What a guest sees, on a phone and a computer
  2. 2What comes before your website
  3. 3Booking prices on your Google panel
  4. 4Questions guests ask Google about you
  5. 5Who fills the first page
  6. 6What to do, the biggest first
Read from
Google's first page for your name, on a phone and a computer
How often
Every month
Shows
Who fills the first page, and what to fix first
You connect
Nothing
Search

What you see

  • The page a guest sees

    Google's first page for your name in the order a guest scrolls it, on a phone and on a computer, each link marked as your website, a booking site, a review site or a competitor.

  • What comes before your website

    One line saying what a guest passes first, such as ads, your Google panel and booking sites. On a phone, the panel with its prices sits above your website.

  • Booking prices on your Google panel

    Each booking site's price beside your name, which of them paid to be there, and where your own website's price sits, or that it isn't there.

  • What guests ask and read

    The questions guests ask Google about you and whose website answers each, what else they search, the ratings they see before clicking, and the threads, videos and news shown for your name.

  • Ads that pass as you

    An ad on your name that calls itself your official site and isn't, named so you can report it to Google.

Your name on Google

How it works

  1. 1

    Search for your name

    Each search for your hotel's name is read every month on a computer and on a phone, as a guest in your country with no search history sees it.

  2. 2

    Keep the whole page

    Not only the links and ads: your Google panel and its prices, questions, related searches, ratings, Google's AI answer, threads, videos and news, in the order shown.

  3. 3

    Count who fills it

    The first ten results for your name are counted by whose they are: yours, booking sites', review sites' or competitors'.

Questions

Questions hotels ask

How is this different from Google & Maps?

Google & Maps gives your website's place, and the first booking site's, for searches for your name, and your place on Google Maps. This shows the whole first page those searches bring up, on a phone as well as a computer.

Why read it on a phone as well?

Because the page is different. On a phone, your Google panel with booking sites' prices sits above your website, so a guest passes those prices before reaching it.

What can we do about an ad that calls itself our official site?

Report it to Google. Google lets a booking site use your hotel's name in an ad, but not pass itself off as your hotel. The page names the ad and links to Google's rules.

How often is it read?

Once a month, on a phone and on a computer, for the searches guests make for your hotel's name.

More in search

Grow your hotel's revenue, starting this month

Find your hotel and see its first look: what fixing what we find is worth a month, and what to fix first. Or talk it through with us on a call.

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