Make sure your photos say what they show
Google and AI assistants can't look at a photo; they read its short description, called alt text. OneHorizyn reads every photo on your website, groups them by what they show, and checks which ones say what they show, which are vague, and which say nothing at all.
Photos that say what they show are the ones Google and AI assistants can find and show to guests, which brings more of them to your website, where a booking pays you most.
- Photos that can carry a description
- 27
- With no description
- 26
- With a clear one
- 1
- Read from
- Every page of your website
- How often
- Every month
- Covers
- Every photo your pages show
- You connect
- Nothing
What you see
Every photo, grouped
Rooms and suites, dining, spa, pool, events and weddings, the property and more.
Described, vague or silent
Whether each photo's description names the room, view or place, or says nothing useful.
Photos for each type of trip
What a guest planning a wedding, a family stay or a business trip can see in your photos.
Only what can be fixed
Backgrounds and slideshows that can't carry a description are counted apart.
How it works
- 1
Read every page
Every photo your website's pages show, including backgrounds and slideshows. Icons, tiny images and duplicates are skipped.
- 2
Sort by what it shows
Each photo's kind comes from its file name, its description and the page it's on.
- 3
Judge the description
A description that names the room, view or place counts; a file name or a word like “image” counts as vague.
A five-star hotel in New Delhi
Rated 4.6 on Google and 4.8 on Tripadvisor. This is what its first monthly check found.
Read the case studyphotos that could carry a description on a five-star hotel's website had none.
Questions hotels ask
What is alt text?
- Alt text is the short description attached to a photo on a web page. Screen readers read it aloud, and search engines and AI assistants use it to understand what the photo shows.
Does OneHorizyn change my photos?
- No. It lists the photos to describe and what each one shows, so whoever looks after your website can add the descriptions.
More in website
- Guest questionsWhich questions guests ask before booking your website answers, against every competitor.Read more
- Facts across the webYour check-in time, policies and facilities, checked on every listing and in AI answers.Read more
- Website healthYour website read every week as search engines and AI assistants read it, scored out of 100.Read more
- Coming soonPage speedHow fast your website loads on a phone, from Google's own figures, with what to do about each slow measure.Read more
- Coming soonCompetitors' websitesYour website's health score beside each competitor's, with the checks their sites pass that yours fails.Read more
- Coming soonWebsite & search reportOne page each month: what moved on your website and in search, and the three things to do next.Read more
- Search countsHow many people search Google for each phrase a month, and which searches deserve a page on your website.Read more
- FeaturesEvery feature, area by areaRead more
Grow your hotel's revenue, starting this month
Find your hotel and see its first look: what fixing what we find is worth a month, and what to fix first. Or talk it through with us on a call.