Know how many guests make each search
Google Trends says whether a search is rising or falling, not how many people make it. This gives the count: how many people search Google for each phrase a month in your country, for the searches followed for your hotel and the phrases around them, such as a wedding venue in your city or a hotel near a landmark. It shows which searches are worth a page on your website, and whether you already have one.
Search companies call this keyword research.
Knowing how many people make each search shows which pages are worth writing, so your website's work goes where the bookings are.
- 1The searches worth a page of your own
- 2How many people make each of your searches a month
- 3The searches for your name
- 4The searches you already have a page for
- Read from
- Google's monthly search counts, for your country
- Covers
- Your hotel's searches, and phrases suggested around them
- How often
- Every month
- You connect
- Nothing
What you see
A count for each search
How many people make each of your hotel's searches on Google a month, in your country, with the month it is for.
Phrases around them
Searches suggested around yours, such as a wedding venue in your city or a hotel near a landmark, each with its count.
Worth a page of its own
The searches made often enough to be worth a page on your website, and whether you already have one.
Where you come on Google
For each search followed for your hotel, where your website came in Google's results that month, when your searches are read on Google search too.
Searches for your name
How many people search Google for your hotel's name a month.
How it works
- 1
Start from your searches
The searches followed for your hotel, and phrases suggested around them.
- 2
Count each one
Google's count of how many people search for each phrase a month, in your country.
- 3
Set it against your website
Whether your website already has a page for each search.
Questions hotels ask
How is this different from Google Trends on the Demand page?
- Google Trends says whether a search is rising or falling against last year. This says how many people make it a month.
Why do the counts matter?
- They show which pages are worth writing, and which searches are worth being found for.
Are the counts for my town or the whole country?
- The whole country: Google counts a search wherever it is made. The searches read are about your town, or a place near your hotel.
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- Website healthYour website read every week as search engines and AI assistants read it, scored out of 100.Read more
- Coming soonPage speedHow fast your website loads on a phone, from Google's own figures, with what to do about each slow measure.Read more
- Coming soonCompetitors' websitesYour website's health score beside each competitor's, with the checks their sites pass that yours fails.Read more
- Coming soonWebsite & search reportOne page each month: what moved on your website and in search, and the three things to do next.Read more
- FeaturesEvery feature, area by areaRead more
Grow your hotel's revenue, starting this month
Find your hotel and see its first look: what fixing what we find is worth a month, and what to fix first. Or talk it through with us on a call.