Every busy period, step by step, with a date for each
Demand already says which busy periods are coming and whether you are ready for each. A plan for a period says what to do and by when. Each step is dated back from the period's first day: an email to the event's organiser first, when it has one, since a listing takes longest, then the page and the offer six weeks before, a post two to three weeks before, and a newsletter to the guests it suits. The post and the newsletter are drafted for you, every step goes on your content calendar on its date, and each is ticked off when it is done. Once the period is over, what happened is kept, to set beside the same period next year.
Everything a busy period needs, done in time, means you sell more of it, and at the right price.
- 1The email to the organiser, first
- 2The page and the offer, six weeks before
- 3A post, two to three weeks before
- 4The newsletter to guests who have stayed with you
- 5Booking sites against your website on its nights
- 6Each step ticked off when it is done
- 7Afterwards: what competitors' prices did, and yours
- For
- Each busy period found for your town
- Steps
- The organiser, the page and offer, a post and a newsletter
- Dated
- Back from each period's first day
- You connect
- Nothing: you make and send each step yourself
What you see
A date for each step
Each step is dated back from the period's first day: the page and the offer six weeks before, and a post two to three weeks before.
The organiser first
When the event has an organiser, writing to them comes first, since getting onto their page for visitors takes longer than putting up one of your own.
Drafted for you
The post and the newsletter for the period are drafted for you to change. The newsletter goes to guests who have stayed with you, from your own email tool: OneHorizyn reads no guest list.
On your calendar, ticked off as you go
Every step goes on your content calendar on its date. Each is ticked off when it is done, and a period marked Act now stops being so once its steps are.
Booking sites on its nights
Whether a booking site sells the period's nights below your own website, beside the period's other checks.
Afterwards, what happened
When a period ends, how far competitors' prices went above their usual, how many looked full and where your own price was, shown beside the same period the next year, with which steps were done in time.
How it works
- 1
Take every busy period ahead
Each one on your list for the next 6 months, not only the next five.
- 2
Date each step
Back from the period's first day: the organiser first, the page and the offer six weeks before, a post two to three weeks before.
- 3
Make each one
Each step opens where it is made: Articles for the page, Posts for the post, and the newsletter and the organiser's email written for you to send.
- 4
Look back
When the period ends, what competitors' prices did and where yours was are kept, for the same period next year.
Questions hotels ask
How is this different from Demand & busy periods?
- Demand & busy periods says what is coming and whether you are ready for it. A plan for each period says what to do for it, by when, and which steps are done.
Does OneHorizyn post or send anything for us?
- No. The post, the newsletter and the email to the organiser are written for you. You post and send each yourself, and OneHorizyn holds no guest's address.
Does OneHorizyn send the emails or post for us?
- No. Each step has its day and you tick it when it is done: you write to the organiser, publish the page, create the offer, email your guests and post, yourself.
More in demand
- Demand & busy periodsRising searches in your city, the busy periods ahead, and whether you're ready for each.Read more
- OutreachThe companies that could send you guests beyond the booking sites, and the email to each one.Read more
- Coming soonSend from your GmailOutreach and booking-site emails sent from your own Gmail with one press, signed by your own person, and your inbox never read.Read more
- FeaturesEvery feature, area by areaRead more
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