The Plaza

New York, New York. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

The Plaza
The Plaza's own picture, shown from theplazany.com
Revenue you could be losing
$877,923 to $1.6m a month
Considering you have 282 rooms
Because of
  • Your prices, and the commission booking sites take
  • How your competitors price, day by day
And it doesn't end there.
Your website health
56 out of 100
21 things to fix
Your AI score
Not asked yet
Google reviews
4.5 out of 5
Above your competitors, 3.9 on average
Your price vs nearby hotels
Not compared
Your overall score

You rank 30th of the 32 hotels we read in New York

Why you rank 30th
  • Booking direct6 of 25
    Google shows booking sites' prices for you, but not your website's
  • Google Maps12 of 20
    Rated 4.5 from 6,760 reviews, 34th for “hotels in New York”
  • Your website11 of 20
    Scores 56 out of 100, with no button to book on its home page
Send this to your partner or general manager
It opens on any phone, with your score on the link.
Competition

How you compare with 5 competitors in New York

The New Yorker Hotel comes first on Google Maps, and you 34th; they're rated 3.9 on Google on average, and you 4.5. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in New York weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in New York”From you
The Plaza (you)Not asked yet4.5 from 6,76034th
New York Marriott MarquisNot asked yet4.4 from 16,37718th1.2 km
Sheraton New York Times Square HotelNot asked yet3.8 from 12,6837th0.7 km
The New Yorker HotelNot asked yet3.9 from 12,5621st2.1 km
ROW NYCNot asked yet3.7 from 12,0328th1.4 km
Hyatt Grand Central New YorkNot asked yet3.9 from 8,7356th1.4 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come 34th on Google Maps for “hotels in New York”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.5 from 6,760 reviews. The New Yorker Hotel (first), Hyatt Grand Central New York (sixth) and Sheraton New York Times Square Hotel (seventh) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in New York”
  1. 1stThe New Yorker Hotel3.9 from 12,562
  2. 6thHyatt Grand Central New York3.9 from 8,735
  3. 7thSheraton New York Times Square Hotel3.8 from 12,683
  4. 8thROW NYC3.7 from 12,032
  5. 18thNew York Marriott Marquis4.4 from 16,377
  6. 34thThe Plaza (you)4.5 from 6,760

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 56 out of 100

We read 6 pages of theplazany.com on 18 October 2026, the way Google and AI assistants do, and found 21 things to fix. These cost you the most guests:

  1. 1
    Guests can't easily find how to reach you

    A guest with a question before booking needs your phone, WhatsApp and map on one page.

    What to do: Add a contact page with all three.

  2. 2
    Nothing on your website says what makes your hotel special

    AI assistants look for a page about a hotel to describe it to guests.

    What to do: Add a page about your hotel: its story, what's special, and what's nearby.

  3. 3
    Your website is heavy on a phone

    Most guests look on their phone, often on mobile data, and leave a page that's slow to open.

    What to do: Ask whoever looks after your website to compress your photos and files.

  • No button to book on your home page, so a guest who wants to book direct has to hunt for one
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Show your own price on Google

    Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.

    How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.

  2. 2
    Guests can't easily find how to reach you

    A guest with a question before booking needs your phone, WhatsApp and map on one page.

    How: Add a contact page with all three.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites30 sites for one night
  • Google and Google Mapsrated 4.5 from 6,760 reviews
  • Your website6 pages read, health 56 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in New York, who fill your 282 rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in New York every week.

  • Travel agents and tour operators

    The agents and operators selling New York to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around New York that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates New York runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing $877,923 to $1.6m a month

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in New York for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first