The Empire Hotel
New York, New York. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 13th of the 32 hotels we read in New York
- 1stThe Mark Hotel80
- 2ndPark Terrace Hotel78
- 2ndThe Greenwich Hotel78
- 4thEquinox Hotel New York77
- 5thHard Rock Hotel New York76
- 6thThe Lexington Hotel, Autograph Collection75
- 7thAce Hotel New York74
- 7thAce Hotel New York74
- 7thHotel on Rivington74
- 7thThe Fifth Avenue Hotel74
- 13thThe Empire Hotel (you)70
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps3 of 20Rated 3.8 from 5,799 reviews, not in the first 100 for “hotels in New York”
- Your website13 of 20Scores 65 out of 100, with no button to book on its home page
- Your price vs competitors15 of 15About what the hotels near you charge
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website$411
- Priceline$460
- Booking.com$460
- Hotels.com$460
- And 25 smaller sites (Traveluro, trivago.deals and Vio and others), from $416 to $594
None of the main booking sites asks less than your website here.
You charge $44 a night more than your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- 31 Street Broadway Hotel$247
- The Flat NYC - Hotel & Event Space New York$270
- DoubleTree by Hilton Hotel New York Times Square West$367
- The Empire Hotel (you)$411
- Holiday Inn New York City - Times Square by IHG$427
- Hyatt Grand Central New York$491
How you compare with 5 competitors in New York
DoubleTree by Hilton Hotel New York Times Square West comes fifth on Google Maps, and you outside the first 100; they're rated 3.6 on Google on average, and you 3.8. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in New York weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in New York” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| The Empire Hotel (you) | Not asked yet | 3.8 from 5,799 | Not in the first 100 | $411 | |
| Hyatt Grand Central New York | Not asked yet | 3.9 from 8,735 | 6th | $491 | 2.2 km |
| DoubleTree by Hilton Hotel New York Times Square West | Not asked yet | 3.5 from 6,948 | 5th | $367 | 1.9 km |
| Holiday Inn New York City - Times Square by IHG | Not asked yet | 4.1 from 3,933 | 13th | $427 | 2 km |
| 31 Street Broadway Hotel | Not asked yet | 2.6 from 446 | 9th | $247 | 2.7 km |
| The Flat NYC - Hotel & Event Space New York | Not asked yet | 4.1 from 326 | 25th | $270 | 3.2 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You're not in the first 100 on Google Maps for “hotels in New York”
Most guests who search the map choose from the first ten hotels it shows. You're rated 3.8 from 5,799 reviews. DoubleTree by Hilton Hotel New York Times Square West (fifth), Hyatt Grand Central New York (sixth) and 31 Street Broadway Hotel (ninth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 5thDoubleTree by Hilton Hotel New York Times Square West3.5 from 6,948
- 6thHyatt Grand Central New York3.9 from 8,735
- 9th31 Street Broadway Hotel2.6 from 446
- 13thHoliday Inn New York City - Times Square by IHG4.1 from 3,933
- 25thThe Flat NYC - Hotel & Event Space New York4.1 from 326
- 100+The Empire Hotel (you)3.8 from 5,799
The bars are each hotel's number of Google reviews.
Your website's health is 65 out of 100
We read 6 pages of empirehotelnyc.com on 18 October 2026, the way Google and AI assistants do, and found 12 things to fix. These cost you the most guests:
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
What to do: Put your hotel's name and town in your home page's title and as its first heading.
- 2Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
What to do: Add a page about your hotel: its story, what's special, and what's nearby.
- 3Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- No phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
How: Put your hotel's name and town in your home page's title and as its first heading.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites28 sites for one night
- Google and Google Mapsrated 3.8 from 5,799 reviews
- Your website6 pages read, health 65 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in New York, who fill your 427 rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in New York every week.
- Travel agents and tour operators
The agents and operators selling New York to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around New York that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates New York runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing $217,672 to $408,136 a month
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in New York for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first