The Bonham Hotel
Edinburgh. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 12th of the 16 hotels we read in Edinburgh
- 1stApex Waterloo Place Hotel85
- 2ndPoint A Hotel Edinburgh, Haymarket80
- 3rdApex City of Edinburgh Hotel76
- 3rdMarket Street Hotel76
- 5thDalmahoy Hotel & Country Club75
- 6thApex Grassmarket Hotel74
- 7thFraser Suites Edinburgh71
- 7thGrassmarket Hotel71
- 9thMotel One Edinburgh Royal68
- 10thPoint A Hotel Edinburgh, St Andrew Square66
- 12thThe Bonham Hotel (you)52
- Booking direct6 of 25Google shows booking sites' prices for you, but not your website's
- Google Maps10 of 20Rated 4.6 from 990 reviews, not in the first 64 for “hotels in Edinburgh”
- Your website18 of 20Scores 64 out of 100, with a button to book
Guests can't see your own price when they compare
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Without your own price beside theirs, guests book through a booking site, and you pay it about 17% of the room.
- Your website has no price here
- Booking.com£341
- Agoda£364
- And 17 smaller sites (GoSeek, eTrip and Vio and others), from £273 to £364
A guest can only book you through a booking site from here.
Your price against your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Prices move every day, and the hotels near you change theirs for busy nights first. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Britannia Hotel Edinburgh£86
- Leonardo Hotel Edinburgh Haymarket£156
- ibis Edinburgh Centre South Bridge - Royal Mile£157
- Novotel Edinburgh Centre£170
- Leonardo Royal Hotel Edinburgh£193
- The Bonham Hotel (you)£341
How you compare with 5 competitors in Edinburgh
Britannia Hotel Edinburgh comes fourth on Google Maps, and you outside the first 64; they're rated 3.9 on Google on average, and you 4.6. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Edinburgh weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Edinburgh” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| The Bonham Hotel (you) | Not asked yet | 4.6 from 990 | Not in the first 64 | £341 | |
| Leonardo Royal Hotel Edinburgh | Not asked yet | 4 from 3,083 | 13th | £193 | 1.8 km |
| ibis Edinburgh Centre South Bridge - Royal Mile | Not asked yet | 4.2 from 4,160 | 8th | £157 | 1.8 km |
| Leonardo Hotel Edinburgh Haymarket | Not asked yet | 4 from 4,040 | 18th | £156 | 0.6 km |
| Novotel Edinburgh Centre | Not asked yet | 4.3 from 3,895 | 6th | £170 | 1.2 km |
| Britannia Hotel Edinburgh | Not asked yet | 2.8 from 3,877 | 4th | £86 | 0.4 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You're not in the first 64 on Google Maps for “hotels in Edinburgh”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.6 from 990 reviews. Britannia Hotel Edinburgh (fourth), Novotel Edinburgh Centre (sixth) and ibis Edinburgh Centre South Bridge - Royal Mile (eighth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 4thBritannia Hotel Edinburgh2.8 from 3,877
- 6thNovotel Edinburgh Centre4.3 from 3,895
- 8thibis Edinburgh Centre South Bridge - Royal Mile4.2 from 4,160
- 13thLeonardo Royal Hotel Edinburgh4 from 3,083
- 18thLeonardo Hotel Edinburgh Haymarket4 from 4,040
- 100+The Bonham Hotel (you)4.6 from 990
The bars are each hotel's number of Google reviews.
Your website's health is 64 out of 100
We read 6 pages of thebonham.com on 18 October 2026, the way Google and AI assistants do, and found 12 things to fix. These cost you the most guests:
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
What to do: Put your hotel's name and town in your home page's title and as its first heading.
- 2Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- A button to book on your home page, through TravelClick
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Show your own price on Google
Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.
How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.
- 2Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
How: Put your hotel's name and town in your home page's title and as its first heading.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites19 sites for one night
- Google and Google Mapsrated 4.6 from 990 reviews
- Your website6 pages read, health 64 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Edinburgh, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Edinburgh every week.
- Travel agents and tour operators
The agents and operators selling Edinburgh to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Edinburgh that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Edinburgh runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £423 to £793 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Edinburgh for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first