Apex Waterloo Place Hotel
Edinburgh. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 1st of the 16 hotels we read in Edinburgh
- 1stApex Waterloo Place Hotel (you)85
- 2ndPoint A Hotel Edinburgh, Haymarket80
- 3rdApex City of Edinburgh Hotel76
- 3rdMarket Street Hotel76
- 5thDalmahoy Hotel & Country Club75
- 6thApex Grassmarket Hotel74
- 7thFraser Suites Edinburgh71
- 7thGrassmarket Hotel71
- 9thMotel One Edinburgh Royal68
- 10thPoint A Hotel Edinburgh, St Andrew Square66
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps10 of 20Rated 4.4 from 2,139 reviews, 26th for “hotels in Edinburgh”
- Your website18 of 20Scores 64 out of 100, with a button to book
- Your price vs competitors15 of 15About what the hotels near you charge
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website£271
- Booking.com£255, £16 below you
- Agoda£272
- And 31 smaller sites (Klook, super.com and GoSeek and others), from £222 to £300
The main booking sites ask about what your website does, within £16.
You charge £9 a night more than your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Leonardo Hotel Edinburgh Haymarket£156
- hub by Premier Inn Edinburgh City Centre (Rose Street) hotel£156
- ibis Edinburgh Centre South Bridge - Royal Mile£157
- Apex Waterloo Place Hotel (you)£166
- Novotel Edinburgh Centre£170
- Leonardo Royal Hotel Edinburgh£193
How you compare with 5 competitors in Edinburgh
Novotel Edinburgh Centre comes sixth on Google Maps, and you 26th; they're rated 4.2 on Google on average, and you 4.4. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Edinburgh weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Edinburgh” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Apex Waterloo Place Hotel (you) | Not asked yet | 4.4 from 2,139 | 26th | £166 | |
| ibis Edinburgh Centre South Bridge - Royal Mile | Not asked yet | 4.2 from 4,160 | 8th | £157 | 0.6 km |
| Leonardo Hotel Edinburgh Haymarket | Not asked yet | 4 from 4,040 | 18th | £156 | 1.9 km |
| Novotel Edinburgh Centre | Not asked yet | 4.3 from 3,895 | 6th | £170 | 1.3 km |
| Leonardo Royal Hotel Edinburgh | Not asked yet | 4 from 3,083 | 13th | £193 | 0.3 km |
| hub by Premier Inn Edinburgh City Centre (Rose Street) hotel | Not asked yet | 4.4 from 2,016 | 9th | £156 | 0.7 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come 26th on Google Maps for “hotels in Edinburgh”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.4 from 2,139 reviews. Novotel Edinburgh Centre (sixth), ibis Edinburgh Centre South Bridge - Royal Mile (eighth) and hub by Premier Inn Edinburgh City Centre (Rose Street) hotel (ninth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 6thNovotel Edinburgh Centre4.3 from 3,895
- 8thibis Edinburgh Centre South Bridge - Royal Mile4.2 from 4,160
- 9thhub by Premier Inn Edinburgh City Centre (Rose Street) hotel4.4 from 2,016
- 13thLeonardo Royal Hotel Edinburgh4 from 3,083
- 18thLeonardo Hotel Edinburgh Haymarket4 from 4,040
- 26thApex Waterloo Place Hotel (you)4.4 from 2,139
The bars are each hotel's number of Google reviews.
Your website's health is 64 out of 100
We read 6 pages of apexhotels.co.uk on 18 October 2026, the way Google and AI assistants do, and found 18 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
What to do: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.
- 2Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
What to do: Ask your brand's web team to fix or remove them.
- A button to book on your home page
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
How: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites33 sites for one night
- Google and Google Mapsrated 4.4 from 2,139 reviews
- Your website6 pages read, health 64 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Edinburgh, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Edinburgh every week.
- Travel agents and tour operators
The agents and operators selling Edinburgh to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Edinburgh that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Edinburgh runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £316 to £593 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Edinburgh for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first