Atholl Hotel
Aberdeen, Scotland. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 155th of the 193 hotels we read in United Kingdom
- 1stThe Chester Hotel73
- 2ndAberdeen Douglas Hotel71
- 3rdBritannia Aberdeen Hotel58
- 4thAtholl Hotel (you)53
- Booking direct6 of 25Google shows booking sites' prices for you, but not your website's
- Google Maps10 of 20Rated 4.5 from 843 reviews, not in the first 11 for “hotels in Aberdeen”
- Your website16 of 20Scores 56 out of 100, with a button to book
- Your price vs competitors10 of 15£17 a night above the hotels near you
Guests can't see your own price when they compare
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Without your own price beside theirs, guests book through a booking site, and you pay it about 17% of the room.
- Your website has no price here
- Booking.com£147
- Hotels.com£147
- Agoda£147
- And 16 smaller sites (super.com, tripadvisor.co.uk and expedia.co.uk and others), from £132 to £163
A guest can only book you through a booking site from here.
You charge £17 a night more than your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Holiday Inn Express Aberdeen City Centre by IHG£52
- ibis Aberdeen Centre - Quayside£54
- Sandman Signature Aberdeen Hotel & Spa£82
- Leonardo Hotel Aberdeen£96
- Malmaison Aberdeen£109
- Atholl Hotel (you)£113
How you compare with 5 competitors in Aberdeen
Sandman Signature Aberdeen Hotel & Spa comes third on Google Maps, and you outside the first 11; they're rated 4.3 on Google on average, and you 4.5. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Aberdeen weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Aberdeen” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Atholl Hotel (you) | Not asked yet | 4.5 from 843 | Not in the first 11 | £113 | |
| Leonardo Hotel Aberdeen | Not asked yet | 4.1 from 1,653 | 9th | £96 | 2.3 km |
| Sandman Signature Aberdeen Hotel & Spa | Not asked yet | 4.4 from 1,493 | 3rd | £82 | 2 km |
| Malmaison Aberdeen | Not asked yet | 4.5 from 922 | 7th | £109 | 0.7 km |
| ibis Aberdeen Centre - Quayside | Not asked yet | 4.4 from 1,923 | 4th | £54 | 2.5 km |
| Holiday Inn Express Aberdeen City Centre by IHG | Not asked yet | 3.9 from 1,448 | 5th | £52 | 1.6 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You're not in the first 11 on Google Maps for “hotels in Aberdeen”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.5 from 843 reviews. Sandman Signature Aberdeen Hotel & Spa (third), ibis Aberdeen Centre - Quayside (fourth) and Holiday Inn Express Aberdeen City Centre by IHG (fifth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 3rdSandman Signature Aberdeen Hotel & Spa4.4 from 1,493
- 4thibis Aberdeen Centre - Quayside4.4 from 1,923
- 5thHoliday Inn Express Aberdeen City Centre by IHG3.9 from 1,448
- 7thMalmaison Aberdeen4.5 from 922
- 9thLeonardo Hotel Aberdeen4.1 from 1,653
- 100+Atholl Hotel (you)4.5 from 843
The bars are each hotel's number of Google reviews.
Your website's health is 56 out of 100
We read 6 pages of atholl-aberdeen.co.uk on 18 October 2026, the way Google and AI assistants do, and found 16 things to fix. These cost you the most guests:
- 1Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
- 2Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
What to do: Ask whoever looks after your website to fix or remove them.
- 3Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- A button to book on your home page
- No WhatsApp link, where most guests in India ask first
- No phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Show your own price on Google
Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.
How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.
- 2Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites19 sites for one night
- Google and Google Mapsrated 4.5 from 843 reviews
- Your website6 pages read, health 56 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Aberdeen, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Aberdeen every week.
- Travel agents and tour operators
The agents and operators selling Aberdeen to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Aberdeen that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Aberdeen runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £182 to £342 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Aberdeen for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first