Hotel Schweizerhof Luzern
Lucerne. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 13th of the 23 hotels we read in Switzerland
- 1stAMERON Luzern Hotel Flora83
- 2ndHotel Beau Séjour Lucerne76
- 2ndHotel Waldstätterhof - Luzern Bahnhof76
- 4thGrand Hotel National Luzern70
- 5thHotel Schweizerhof Luzern (you)61
- Booking direct6 of 25Google shows booking sites' prices for you, but not your website's
- Google Maps20 of 20Rated 4.6 from 2,835 reviews, second for “hotels in Lucerne”
- Your website13 of 20Scores 64 out of 100, with no button to book on its home page
- Your price vs competitors10 of 15CHF 73 a night above the hotels near you
Guests can't see your own price when they compare
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Without your own price beside theirs, guests book through a booking site, and you pay it about 17% of the room.
- Your website has no price here
- AgodaCHF 462
- Booking.comCHF 519
- Hotels.comCHF 534
- And 20 smaller sites (Vio, eTrip and Evendo and others), from CHF 427 to CHF 556
A guest can only book you through a booking site from here.
You charge CHF 73 a night more than your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- ibis budget Luzern CityCHF 114
- Hotel Astoria LuzernCHF 197
- HERMITAGE Lake LucerneCHF 320
- ART Deco Hotel MontanaCHF 338
- Grand Hotel National LuzernCHF 345
- Hotel Schweizerhof Luzern (you)CHF 411
How you compare with 5 competitors in Lucerne
They're rated 4.3 on Google on average, and you 4.6. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Lucerne weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Lucerne” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Hotel Schweizerhof Luzern (you) | Not asked yet | 4.6 from 2,835 | 2nd | CHF 411 | |
| ART Deco Hotel Montana | Not asked yet | 4.7 from 2,320 | 27th | CHF 338 | 0.7 km |
| HERMITAGE Lake Lucerne | Not asked yet | 4.5 from 1,430 | 14th | CHF 320 | 3.3 km |
| Grand Hotel National Luzern | Not asked yet | 4.5 from 1,268 | 10th | CHF 345 | 0.4 km |
| ibis budget Luzern City | Not asked yet | 3.8 from 3,195 | 3rd | CHF 114 | 1.2 km |
| Hotel Astoria Luzern | Not asked yet | 4.1 from 2,673 | 33rd | CHF 197 | 0.8 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come second on Google Maps for “hotels in Lucerne”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.6 from 2,835 reviews.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 2ndHotel Schweizerhof Luzern (you)4.6 from 2,835
- 3rdibis budget Luzern City3.8 from 3,195
- 10thGrand Hotel National Luzern4.5 from 1,268
- 14thHERMITAGE Lake Lucerne4.5 from 1,430
- 27thART Deco Hotel Montana4.7 from 2,320
- 33rdHotel Astoria Luzern4.1 from 2,673
The bars are each hotel's number of Google reviews.
Your website's health is 64 out of 100
We read 6 pages of schweizerhof-luzern.ch on 18 October 2026, the way Google and AI assistants do, and found 15 things to fix. These cost you the most guests:
- 1Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
What to do: Ask whoever built your website to add them. It takes about an hour.
- 2Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
What to do: Add a page about your hotel: its story, what's special, and what's nearby.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Show your own price on Google
Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.
How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.
- 2Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
How: Ask whoever built your website to add them. It takes about an hour.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites23 sites for one night
- Google and Google Mapsrated 4.6 from 2,835 reviews
- Your website6 pages read, health 64 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Lucerne, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Lucerne every week.
- Travel agents and tour operators
The agents and operators selling Lucerne to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Lucerne that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Lucerne runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing CHF 573 to CHF 1,074 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Lucerne for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first