Grand Hotel National Luzern
Lucerne. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 10th of the 23 hotels we read in Switzerland
- 1stAMERON Luzern Hotel Flora83
- 2ndHotel Beau Séjour Lucerne76
- 2ndHotel Waldstätterhof - Luzern Bahnhof76
- 4thGrand Hotel National Luzern (you)70
- 5thHotel Schweizerhof Luzern61
- Booking direct6 of 25Google shows booking sites' prices for you, but not your website's
- Google Maps17 of 20Rated 4.5 from 1,268 reviews, tenth for “hotels in Lucerne”
- Your website18 of 20Scores 66 out of 100, with a button to book
- Your price vs competitors15 of 15About what the hotels near you charge
Guests can't see your own price when they compare
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Without your own price beside theirs, guests book through a booking site, and you pay it about 17% of the room.
- Your website has no price here
- AgodaCHF 536
- And 11 smaller sites (tui.com, amimir.com and Skyscanner and others), from CHF 481 to CHF 570
A guest can only book you through a booking site from here.
You charge about what your competitors do
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- ibis budget Luzern CityCHF 114
- Hotel Astoria LuzernCHF 197
- HERMITAGE Lake LucerneCHF 320
- ART Deco Hotel MontanaCHF 338
- Grand Hotel National Luzern (you)CHF 345
- Hotel Schweizerhof LuzernCHF 411
How you compare with 5 competitors in Lucerne
Hotel Schweizerhof Luzern comes second on Google Maps, and you tenth; they're rated 4.3 on Google on average, and you 4.5. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Lucerne weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Lucerne” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Grand Hotel National Luzern (you) | Not asked yet | 4.5 from 1,268 | 10th | CHF 345 | |
| Hotel Schweizerhof Luzern | Not asked yet | 4.6 from 2,835 | 2nd | CHF 411 | 0.4 km |
| ART Deco Hotel Montana | Not asked yet | 4.7 from 2,320 | 27th | CHF 338 | 0.3 km |
| HERMITAGE Lake Lucerne | Not asked yet | 4.5 from 1,430 | 14th | CHF 320 | 2.9 km |
| ibis budget Luzern City | Not asked yet | 3.8 from 3,195 | 3rd | CHF 114 | 1.3 km |
| Hotel Astoria Luzern | Not asked yet | 4.1 from 2,673 | 33rd | CHF 197 | 1.1 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come tenth on Google Maps for “hotels in Lucerne”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.5 from 1,268 reviews. Hotel Schweizerhof Luzern (second) and ibis budget Luzern City (third) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 2ndHotel Schweizerhof Luzern4.6 from 2,835
- 3rdibis budget Luzern City3.8 from 3,195
- 10thGrand Hotel National Luzern (you)4.5 from 1,268
- 14thHERMITAGE Lake Lucerne4.5 from 1,430
- 27thART Deco Hotel Montana4.7 from 2,320
- 33rdHotel Astoria Luzern4.1 from 2,673
The bars are each hotel's number of Google reviews.
Your website's health is 66 out of 100
We read 6 pages of grandhotel-national.com on 18 October 2026, the way Google and AI assistants do, and found 14 things to fix. These cost you the most guests:
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
What to do: Put your hotel's name and town in your home page's title and as its first heading.
- 2Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
What to do: Ask whoever built your website to add them. It takes about an hour.
- A button to book on your home page
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Show your own price on Google
Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.
How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.
- 2Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
How: Put your hotel's name and town in your home page's title and as its first heading.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites12 sites for one night
- Google and Google Mapsrated 4.5 from 1,268 reviews
- Your website6 pages read, health 66 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Lucerne, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Lucerne every week.
- Travel agents and tour operators
The agents and operators selling Lucerne to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Lucerne that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Lucerne runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing CHF 665 to CHF 1,247 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Lucerne for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first