Hotel San Marco
Lucca. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your website's health, 50 out of 100
- How your competitors price, day by day
You rank 42nd of the 72 hotels we read in Italy
- 1stBest Western Grand Hotel Guinigi75
- 2ndHotel San Marco (you)60
- 3rdHotel Carignano26
- Google Maps17 of 20Rated 4.6 from 634 reviews, seventh for “hotels in Lucca”
- Your website10 of 20Scores 50 out of 100, with no button to book on its home page
- Your price vs competitors6 of 15€30 a night above the hotels near you
You charge €30 a night more than your competitors
Each hotel's lowest price on Google Hotels. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Hotel Carignano€80
- Albergo Moderno Lucca€82
- Hotel Rex€113
- Best Western Grand Hotel Guinigi€137
- Hotel San Marco (you)€143
- Grand Universe Lucca, Autograph Collection€260
How you compare with 5 competitors in Lucca
Grand Universe Lucca, Autograph Collection comes second on Google Maps, and you seventh; they're rated 4.3 on Google on average, and you 4.6. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Lucca weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Lucca” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Hotel San Marco (you) | Not asked yet | 4.6 from 634 | 7th | €143 | |
| Best Western Grand Hotel Guinigi | Not asked yet | 4.3 from 2,015 | 5th | €137 | 1.9 km |
| Hotel Carignano | Not asked yet | 3.8 from 672 | 25th | €80 | 4 km |
| Hotel Rex | Not asked yet | 4.4 from 546 | 15th | €113 | 1.7 km |
| Grand Universe Lucca, Autograph Collection | Not asked yet | 4.4 from 252 | 2nd | €260 | 1.5 km |
| Albergo Moderno Lucca | Not asked yet | 4.4 from 246 | 27th | €82 | 1.9 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come seventh on Google Maps for “hotels in Lucca”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.6 from 634 reviews. Grand Universe Lucca, Autograph Collection (second) and Best Western Grand Hotel Guinigi (fifth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 2ndGrand Universe Lucca, Autograph Collection4.4 from 252
- 5thBest Western Grand Hotel Guinigi4.3 from 2,015
- 7thHotel San Marco (you)4.6 from 634
- 15thHotel Rex4.4 from 546
- 25thHotel Carignano3.8 from 672
- 27thAlbergo Moderno Lucca4.4 from 246
The bars are each hotel's number of Google reviews.
Your website's health is 50 out of 100
We read 6 pages of hotelsanmarcolucca.it on 18 October 2026, the way Google and AI assistants do, and found 16 things to fix. These cost you the most guests:
- 1Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
- 2Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
What to do: Add a page about your hotel: its story, what's special, and what's nearby.
- 3Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- No phone number a guest can tap to call
- AI assistants can read your website
One thing to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 2 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sitesnot read yet
- Google and Google Mapsrated 4.6 from 634 reviews
- Your website6 pages read, health 50 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Lucca, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Lucca every week.
- Travel agents and tour operators
The agents and operators selling Lucca to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Lucca that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Lucca runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing €177 to €333 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Lucca for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first