Best Western Grand Hotel Guinigi
Lucca. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your website's health, 45 out of 100
- How your competitors price, day by day
You rank 21st of the 72 hotels we read in Italy
- 1stBest Western Grand Hotel Guinigi (you)75
- 2ndHotel San Marco60
- 3rdHotel Carignano26
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps15 of 20Rated 4.3 from 2,015 reviews, fifth for “hotels in Lucca”
- Your website9 of 20Scores 45 out of 100, with no button to book on its home page
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website€588
- Booking.com€588
- And 27 smaller sites (bluepillow.it, Vio and GoSeek and others), from €490 to €754
None of the main booking sites asks less than your website here.
How you compare with 5 competitors in Lucca
Hotel Ilaria - Lucca comes first on Google Maps, and you fifth; they're rated 4.4 on Google on average, and you 4.3. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Lucca weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Lucca” | From you |
|---|---|---|---|---|
| Best Western Grand Hotel Guinigi (you) | Not asked yet | 4.3 from 2,015 | 5th | |
| Exe Toscana | Not asked yet | 4.1 from 1,186 | 13th | 3.4 km |
| Albergo Celide | Not asked yet | 4.4 from 753 | 11th | 1.6 km |
| Hotel Ilaria - Lucca | Not asked yet | 4.7 from 734 | 1st | 1.9 km |
| Hotel Napoleon | Not asked yet | 4 from 681 | 18th | 3.3 km |
| Hotel San Marco | Not asked yet | 4.6 from 634 | 7th | 1.9 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come fifth on Google Maps for “hotels in Lucca”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.3 from 2,015 reviews. Hotel Ilaria - Lucca (first) comes before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stHotel Ilaria - Lucca4.7 from 734
- 5thBest Western Grand Hotel Guinigi (you)4.3 from 2,015
- 7thHotel San Marco4.6 from 634
- 11thAlbergo Celide4.4 from 753
- 13thExe Toscana4.1 from 1,186
- 18thHotel Napoleon4 from 681
The bars are each hotel's number of Google reviews.
Your website's health is 45 out of 100
We read 6 pages of grandhotelguinigi.it on 18 October 2026, the way Google and AI assistants do, and found 18 things to fix. These cost you the most guests:
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
What to do: Put your hotel's name and town in your home page's title and as its first heading.
- 2Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
What to do: Ask whoever built your website to add them. It takes about an hour.
- 3Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
How: Put your hotel's name and town in your home page's title and as its first heading.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites28 sites for one night
- Google and Google Mapsrated 4.3 from 2,015 reviews
- Your website6 pages read, health 45 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Lucca, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Lucca every week.
- Travel agents and tour operators
The agents and operators selling Lucca to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Lucca that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Lucca runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing €729 to €1,367 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Lucca for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first