TAMA Hotel Santa Marta
Santa Marta. Looked at for its owner on 19 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your website's health, 54 out of 100
- How your competitors price, day by day
You rank 18th of the 20 hotels we read in Colombia
- 1stDel Mar Hotel71
- 2ndHotel La Riviera64
- 3rdTAMA Hotel Santa Marta (you)49
- Booking direct6 of 25Google shows booking sites' prices for you, but not your website's
- Google Maps15 of 20Rated 4.3 from 1,477 reviews, seventh for “hotels in Santa Marta”
- Your website11 of 20Scores 54 out of 100, with no button to book on its home page
Guests can't see your own price when they compare
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Without your own price beside theirs, guests book through a booking site, and you pay it about 17% of the room.
- Your website has no price here
- Expedia$90
- Agoda$91
- Booking.com$108
- Trip.com$108
- And 3 smaller sites (ClickTrip, Skyscanner and Priceline), from $68 to $91
A guest can only book you through a booking site from here.
How you compare with 5 competitors in Santa Marta
They're rated 4.6 on Google on average, and you 4.3. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Santa Marta weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Santa Marta” | From you |
|---|---|---|---|---|
| TAMA Hotel Santa Marta (you) | Not asked yet | 4.3 from 1,477 | 7th | |
| ESTELAR Santamar Hotel & Centro de Convenciones | Not asked yet | 4.7 from 8,067 | 8th | 0.3 km |
| Hotel Zuana Beach Resort, Spa y Centro de Convenciones | Not asked yet | 4.7 from 6,876 | 17th | 3.3 km |
| Hotel Irotama Lago | Not asked yet | 4.7 from 6,509 | 21st | 2.4 km |
| Hotel Rodadero Inn By GEH Suites | Not asked yet | 4.4 from 5,951 | 53rd | 2.8 km |
| Hotel Tamacá Beach Resort | Not asked yet | 4.6 from 4,349 | 14th | 3.5 km |
Read on 19 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come seventh on Google Maps for “hotels in Santa Marta”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.3 from 1,477 reviews.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 7thTAMA Hotel Santa Marta (you)4.3 from 1,477
- 8thESTELAR Santamar Hotel & Centro de Convenciones4.7 from 8,067
- 14thHotel Tamacá Beach Resort4.6 from 4,349
- 17thHotel Zuana Beach Resort, Spa y Centro de Convenciones4.7 from 6,876
- 21stHotel Irotama Lago4.7 from 6,509
- 53rdHotel Rodadero Inn By GEH Suites4.4 from 5,951
The bars are each hotel's number of Google reviews.
Your website's health is 54 out of 100
We read 1 page of tamahotel.com on 19 October 2026, the way Google and AI assistants do, and found 14 things to fix. These cost you the most guests:
- 1Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
- 2Guests can't easily find how to reach you
A guest with a question before booking needs your phone, WhatsApp and map on one page.
What to do: Add a contact page with all three.
- 3Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
What to do: Add a page about your hotel: its story, what's special, and what's nearby.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- A WhatsApp link for guests
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Show your own price on Google
Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.
How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.
- 2Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites7 sites for one night
- Google and Google Mapsrated 4.3 from 1,477 reviews
- Your website1 page read, health 54 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Santa Marta, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Santa Marta every week.
- Travel agents and tour operators
The agents and operators selling Santa Marta to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Santa Marta that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Santa Marta runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing $112 to $209 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Santa Marta for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first