Hotel La Riviera
Santa Marta. Looked at for its owner on 19 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 13th of the 20 hotels we read in Colombia
- 1stDel Mar Hotel71
- 2ndHotel La Riviera (you)64
- 3rdTAMA Hotel Santa Marta49
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps10 of 20Rated 4.3 from 2,410 reviews, 31th for “hotels in Santa Marta”
- Your website12 of 20Scores 58 out of 100, with no button to book on its home page
- Your price vs competitors4 of 15$30 a night below the hotels near you
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website$104
- Trip.com$64, $40 below you
- Expedia$113
- Agoda$113
- Booking.com$135
- And 6 smaller sites (Skyscanner, h-en.reserving.com and Priceline and others), from $64 to $135
The main booking sites ask about what your website does, within $40.
You charge $30 a night less than your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Hotel San Miguel Imperial - Santa Marta$40
- Hotel La Riviera (you)$64
- Hotel Boutique Casa Carolina Santa Marta$64
- AC Hotel Santa Marta$94
- Hilton Garden Inn Santa Marta$106
- Best Western Plus Santa Marta Hotel$110
How you compare with 5 competitors in Santa Marta
Hilton Garden Inn Santa Marta comes first on Google Maps, and you 31th; they're rated 4.5 on Google on average, and you 4.3. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Santa Marta weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Santa Marta” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Hotel La Riviera (you) | Not asked yet | 4.3 from 2,410 | 31st | $64 | |
| Hilton Garden Inn Santa Marta | Not asked yet | 4.6 from 3,201 | 1st | $106 | 3.7 km |
| Best Western Plus Santa Marta Hotel | Not asked yet | 4.6 from 2,504 | 3rd | $110 | 3.8 km |
| AC Hotel Santa Marta | Not asked yet | 4.5 from 1,816 | 11th | $94 | 3.8 km |
| Hotel Boutique Casa Carolina Santa Marta | Not asked yet | 4.6 from 889 | 4th | $64 | 4.5 km |
| Hotel San Miguel Imperial - Santa Marta | Not asked yet | 4.4 from 670 | 12th | $40 | 4.1 km |
Read on 19 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come 31th on Google Maps for “hotels in Santa Marta”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.3 from 2,410 reviews. Hilton Garden Inn Santa Marta (first), Best Western Plus Santa Marta Hotel (third) and Hotel Boutique Casa Carolina Santa Marta (fourth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stHilton Garden Inn Santa Marta4.6 from 3,201
- 3rdBest Western Plus Santa Marta Hotel4.6 from 2,504
- 4thHotel Boutique Casa Carolina Santa Marta4.6 from 889
- 11thAC Hotel Santa Marta4.5 from 1,816
- 12thHotel San Miguel Imperial - Santa Marta4.4 from 670
- 31stHotel La Riviera (you)4.3 from 2,410
The bars are each hotel's number of Google reviews.
Your website's health is 58 out of 100
We read 6 pages of hotelariviera.com on 19 October 2026, the way Google and AI assistants do, and found 15 things to fix. These cost you the most guests:
- 1Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
What to do: Ask whoever built your website to add them. It takes about an hour.
- 2Google writes its own line about your hotel
Your pages give Google no summary to show under your name, so it picks any sentence it finds.
What to do: Write two sentences about your hotel for each main page: what it is, where, and why guests love it.
- 3Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
What to do: Add a page about your hotel: its story, what's special, and what's nearby.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- A WhatsApp link for guests
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
How: Ask whoever built your website to add them. It takes about an hour.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites10 sites for one night
- Google and Google Mapsrated 4.3 from 2,410 reviews
- Your website6 pages read, health 58 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Santa Marta, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Santa Marta every week.
- Travel agents and tour operators
The agents and operators selling Santa Marta to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Santa Marta that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Santa Marta runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing $79 to $149 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Santa Marta for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first