The Jefferson Hotel

Richmond, Virginia. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

The Jefferson Hotel
The Jefferson Hotel's own picture, shown from jeffersonhotel.com
Revenue you could be losing
$502 to $942 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website's health, 52 out of 100
  • How your competitors price, day by day
And it doesn't end there.
Your website health
52 out of 100
21 things to fix
Your AI score
Not asked yet
Google reviews
4.7 out of 5
Above your competitors, 4.3 on average
Your price vs nearby hotels
$405 vs $221
$184 a night dearer than them, each at its lowest on Google Hotels
Your overall score

You rank 110th of the 642 hotels we read in United States

79out of 100
The hotels we read in United States, by overall score
  1. 1stOmni Richmond Hotel97
  2. 2ndThe Jefferson Hotel (you)79
  3. 3rdThe Preserve Sporting Club & Resort72
Why you rank 110th
  • Booking direct25 of 25
    Google shows your website's own price, and none of the main booking sites asks noticeably less
  • Google Maps17 of 20
    Rated 4.7 from 3,536 reviews, ninth for “hotels in Richmond”
  • Your website15 of 20
    Scores 52 out of 100, with a button to book
  • Your price vs competitors6 of 15
    $184 a night above the hotels near you
Send this to your partner or general manager
It opens on any phone, with your score on the link.
Pricing: your price against your competitors

You charge $184 a night more than your competitors

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Quirk Hotel Richmond$212
  • The Berkeley Richmond, Outset Collection by Hilton$221
  • Hilton Richmond Downtown$353
  • The Jefferson Hotel (you)$405
Competition

How you compare with 5 competitors in Richmond

Hilton Richmond Downtown comes first on Google Maps, and you ninth; they're rated 4.3 on Google on average, and you 4.7. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Richmond weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Richmond”Lowest price on Google HotelsFrom you
The Jefferson Hotel (you)Not asked yet4.7 from 3,5369th$405
Hilton Richmond DowntownNot asked yet4.3 from 2,6001st$3530.7 km
Quirk Hotel RichmondNot asked yet4.3 from 1,35210th$2120.3 km
The Berkeley Richmond, Outset Collection by HiltonNot asked yet4.1 from 7982nd$2211.3 km
Richmond MarriottNot asked yet4.5 from 4,5267thNot shown0.8 km
Omni Richmond HotelNot asked yet4.2 from 2,9243rdNot shown1.3 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come ninth on Google Maps for “hotels in Richmond”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.7 from 3,536 reviews. Hilton Richmond Downtown (first), The Berkeley Richmond, Outset Collection by Hilton (second) and Omni Richmond Hotel (third) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Richmond”
  1. 1stHilton Richmond Downtown4.3 from 2,600
  2. 2ndThe Berkeley Richmond, Outset Collection by Hilton4.1 from 798
  3. 3rdOmni Richmond Hotel4.2 from 2,924
  4. 7thRichmond Marriott4.5 from 4,526
  5. 9thThe Jefferson Hotel (you)4.7 from 3,536
  6. 10thQuirk Hotel Richmond4.3 from 1,352

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 52 out of 100

We read 6 pages of jeffersonhotel.com on 18 October 2026, the way Google and AI assistants do, and found 21 things to fix. This costs you the most guests:

  1. 1
    Your website is heavy on a phone

    Most guests look on their phone, often on mobile data, and leave a page that's slow to open.

    What to do: Ask whoever looks after your website to compress your photos and files.

  • A button to book on your home page, through SynXis
  • No WhatsApp link, where most guests in India ask first
  • No phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Keep your website the cheapest place to book

    None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

    How: Check your price on each of them every week, and on your busy dates every day.

  2. 2
    Your website is heavy on a phone

    Most guests look on their phone, often on mobile data, and leave a page that's slow to open.

    How: Ask whoever looks after your website to compress your photos and files.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites17 sites for one night
  • Google and Google Mapsrated 4.7 from 3,536 reviews
  • Your website6 pages read, health 52 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Richmond, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Richmond every week.

  • Travel agents and tour operators

    The agents and operators selling Richmond to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Richmond that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Richmond runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing $502 to $942 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Richmond for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first