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The Fort William Henry Hotel

Lake George, New York. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

The Fort William Henry Hotel
Photo from The Fort William Henry Hotel's Google listing
Revenue you could be losing
$253 to $474 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • How your competitors price, day by day
And it doesn't end there.
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Your website health
62 out of 100
6 things to fix
Your AI score
Not asked yet
Google reviews
4.3 out of 5
Above your competitors, 4.2 on average
Your price vs nearby hotels
$133 vs $126
$7 a night dearer than them, each at its lowest on Google Hotels
Your overall score

You rank 32nd of the 642 hotels we read in United States

88out of 100
Why you rank 32nd
  • Booking direct25 of 25
    Google shows your website's own price, and none of the main booking sites asks noticeably less
  • Google Maps18 of 20
    Rated 4.3 from 2,338 reviews, first for “hotels in Lake George”
  • Your website12 of 20
    Scores 62 out of 100, with no button to book on its home page
  • Your price vs competitors15 of 15
    About what the hotels near you charge
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Pricing: your price against your competitors

You charge $7 a night more than your competitors

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Georgian Lakeside Resort$106
  • Holiday Inn Resort Lake George - Adirondack Area by IHG$123
  • Hampton Inn & Suites Lake George$126
  • The Fort William Henry Hotel (you)$133
  • Surfside On The Lake Hotel & Suites$137
  • Courtyard by Marriott Lake George$149
Competition

How you compare with 5 competitors in Lake George

They're rated 4.2 on Google on average, and you 4.3. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Lake George weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Lake George”Lowest price on Google HotelsFrom you
The Fort William Henry Hotel (you)Not asked yet4.3 from 2,3381st$133
Courtyard by Marriott Lake GeorgeNot asked yet4.4 from 1,4383rd$1490.7 km
Holiday Inn Resort Lake George - Adirondack Area by IHGNot asked yet4.5 from 1,1262nd$1230.7 km
Georgian Lakeside ResortNot asked yet4.1 from 1,1255th$1060.9 km
Surfside On The Lake Hotel & SuitesNot asked yet3.7 from 1,1114th$1371 km
Hampton Inn & Suites Lake GeorgeNot asked yet4.3 from 94211th$1261.3 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come first on Google Maps for “hotels in Lake George”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.3 from 2,338 reviews.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Lake George”
  1. 1stThe Fort William Henry Hotel (you)4.3 from 2,338
  2. 2ndHoliday Inn Resort Lake George - Adirondack Area by IHG4.5 from 1,126
  3. 3rdCourtyard by Marriott Lake George4.4 from 1,438
  4. 4thSurfside On The Lake Hotel & Suites3.7 from 1,111
  5. 5thGeorgian Lakeside Resort4.1 from 1,125
  6. 11thHampton Inn & Suites Lake George4.3 from 942

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 62 out of 100

We read 1 page of fortwilliamhenry.com on 18 October 2026, the way Google and AI assistants do, and found 6 things to fix. This costs you the most guests:

  1. 1
    Browsers mark your website as not secure

    Guests see a warning beside your address, and many leave before they book.

    What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.

  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Keep your website the cheapest place to book

    None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

    How: Check your price on each of them every week, and on your busy dates every day.

  2. 2
    Browsers mark your website as not secure

    Guests see a warning beside your address, and many leave before they book.

    How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites18 sites for one night
  • Google and Google Mapsrated 4.3 from 2,338 reviews
  • Your website1 page read, health 62 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
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  • Weddings and events

    The planners and families booking weddings in Lake George, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Lake George every week.

  • Travel agents and tour operators

    The agents and operators selling Lake George to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Lake George that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Lake George runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing $253 to $474 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Lake George for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first
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