The Wort Hotel

Jackson, Wyoming. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

The Wort Hotel
The Wort Hotel's own picture, shown from worthotel.com
Revenue you could be losing
$594 to $1,114 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website's health, 50 out of 100
  • How your competitors price, day by day
And it doesn't end there.
Your website health
50 out of 100
22 things to fix
Your AI score
Not asked yet
Google reviews
4.6 out of 5
Above your competitors, 4.1 on average
Your price vs nearby hotels
Not compared
Your overall score

You rank 476th of the 642 hotels we read in United States

48out of 100
Why you rank 476th
  • Booking direct6 of 25
    Google shows booking sites' prices for you, but not your website's
  • Google Maps10 of 20
    Rated 4.6 from 1,140 reviews, not in the first 55 for “hotels in Jackson”
  • Your website15 of 20
    Scores 50 out of 100, with a button to book
Send this to your partner or general manager
It opens on any phone, with your score on the link.
Competition

How you compare with 5 competitors in Jackson

The Lodge at Jackson Hole comes second on Google Maps, and you outside the first 55; they're rated 4.1 on Google on average, and you 4.6. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Jackson weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Jackson”From you
The Wort Hotel (you)Not asked yet4.6 from 1,140Not in the first 55
The Jackson SouthTownNot asked yet3.4 from 1,82110th2.6 km
The Lodge at Jackson HoleNot asked yet4.3 from 1,4172nd1.7 km
Cowboy Village ResortNot asked yet4.5 from 1,3689th0.6 km
The Rockwell InnNot asked yet4.5 from 1,22619th0.4 km
Mountain Modern Jackson HoleNot asked yet4 from 1,16612th0.4 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You're not in the first 55 on Google Maps for “hotels in Jackson”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.6 from 1,140 reviews. The Lodge at Jackson Hole (second), Cowboy Village Resort (ninth) and The Jackson SouthTown (tenth) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Jackson”
  1. 2ndThe Lodge at Jackson Hole4.3 from 1,417
  2. 9thCowboy Village Resort4.5 from 1,368
  3. 10thThe Jackson SouthTown3.4 from 1,821
  4. 12thMountain Modern Jackson Hole4 from 1,166
  5. 19thThe Rockwell Inn4.5 from 1,226
  6. 100+The Wort Hotel (you)4.6 from 1,140

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 50 out of 100

We read 6 pages of worthotel.com on 18 October 2026, the way Google and AI assistants do, and found 22 things to fix. These cost you the most guests:

  1. 1
    Google and AI assistants can't tell your website is a hotel's

    Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.

    What to do: Ask whoever built your website to add them. It takes about an hour.

  2. 2
    Google may count your pages twice

    It splits your visits between copies of the same page.

    What to do: Ask whoever looks after your website to mark one address for each page.

  • A button to book on your home page, through SynXis
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • Your website turns away Google, Anthropic, OpenAI and Common Crawl's AI assistants, so they can't read it when answering guests
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Show your own price on Google

    Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.

    How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.

  2. 2
    Google and AI assistants can't tell your website is a hotel's

    Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.

    How: Ask whoever built your website to add them. It takes about an hour.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites27 sites for one night
  • Google and Google Mapsrated 4.6 from 1,140 reviews
  • Your website6 pages read, health 50 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Jackson, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Jackson every week.

  • Travel agents and tour operators

    The agents and operators selling Jackson to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Jackson that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Jackson runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing $594 to $1,114 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Jackson for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first