Sonesta Select Durham Research Triangle Park
Durham, North Carolina. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your website's health, 50 out of 100
- How your competitors price, day by day
You rank 327th of the 642 hotels we read in United States
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps5 of 20Rated 3.6 from 571 reviews, 36th for “hotels in Durham”
- Your website10 of 20Scores 50 out of 100, with no button to book on its home page
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website$126
- Booking.com$113, $13 below you
- Priceline$113, $13 below you
- Expedia$116, $10 below you
- Hotels.com$116, $10 below you
- Travelocity$116, $10 below you
- Orbitz$116, $10 below you
- Agoda$117, $9 below you
- And 21 smaller sites (Vio, GoSeek and eTrip and others), from $84 to $139
The main booking sites ask about what your website does, within $13.
How you compare with 5 competitors in Durham
DoubleTree Suites by Hilton Hotel Raleigh - Durham comes 11th on Google Maps, and you 36th; they're rated 4.1 on Google on average, and you 3.6. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Durham weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Durham” | From you |
|---|---|---|---|---|
| Sonesta Select Durham Research Triangle Park (you) | Not asked yet | 3.6 from 571 | 36th | |
| DoubleTree Suites by Hilton Hotel Raleigh - Durham | Not asked yet | 4.3 from 1,676 | 11th | 0.6 km |
| La Quinta Inn & Suites by Wyndham Raleigh/Durham Southpoint | Not asked yet | 3.6 from 1,497 | 18th | 0.5 km |
| Hilton Garden Inn Raleigh-Durham/Research Triangle Park | Not asked yet | 4 from 1,143 | 34th | 4.4 km |
| Marriott Raleigh Durham Research Triangle Park | Not asked yet | 4.3 from 1,044 | 42nd | 4.6 km |
| Hilton Garden Inn Durham Southpoint | Not asked yet | 4.1 from 711 | 23rd | 3.9 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come 36th on Google Maps for “hotels in Durham”
Most guests who search the map choose from the first ten hotels it shows. You're rated 3.6 from 571 reviews. DoubleTree Suites by Hilton Hotel Raleigh - Durham (11th), La Quinta Inn & Suites by Wyndham Raleigh/Durham Southpoint (18th) and Hilton Garden Inn Durham Southpoint (23th) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 11thDoubleTree Suites by Hilton Hotel Raleigh - Durham4.3 from 1,676
- 18thLa Quinta Inn & Suites by Wyndham Raleigh/Durham Southpoint3.6 from 1,497
- 23rdHilton Garden Inn Durham Southpoint4.1 from 711
- 34thHilton Garden Inn Raleigh-Durham/Research Triangle Park4 from 1,143
- 36thSonesta Select Durham Research Triangle Park (you)3.6 from 571
- 42ndMarriott Raleigh Durham Research Triangle Park4.3 from 1,044
The bars are each hotel's number of Google reviews.
Your website's health is 50 out of 100
We read 6 pages of sonesta.com on 18 October 2026, the way Google and AI assistants do, and found 21 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:
- 1Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
What to do: Ask your brand's web team to add them. It takes about an hour.
- 2Guests can't easily find how to reach you
A guest with a question before booking needs your phone, WhatsApp and map on one page.
What to do: Ask your brand's web team: add a contact page with all three.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
How: Ask your brand's web team to add them. It takes about an hour.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites28 sites for one night
- Google and Google Mapsrated 3.6 from 571 reviews
- Your website6 pages read, health 50 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Durham, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Durham every week.
- Travel agents and tour operators
The agents and operators selling Durham to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Durham that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Durham runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing $140 to $263 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Durham for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first