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Level Chicago - Old Town

Chicago, Illinois. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Level Chicago - Old Town
Level Chicago - Old Town's own picture, shown from stayinglevel.com
What this costs you

AI doesn't recommend you when guests ask about Chicago

We asked an AI assistant the five questions guests ask most about Chicago. It named other hotels every time. More and more guests book from that shortlist before they ever search.

We couldn't read your room price on Google, so there's no rupee figure here yet. With OneHorizyn you see what this costs you each month, in money. What we found

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Your website health
59 out of 100
18 things to fix
Your AI score
0 of 5
AI answers about Chicago that recommend you
Google reviews
3.8 out of 5
Below your competitors, 4.2 on average
Your price vs nearby hotels
Not compared
Your overall score

You rank 8th of the 9 hotels we read in Chicago

33out of 100
The hotels we read in Chicago, by overall score
  1. 1stThe Godfrey Hotel Chicago61
  2. 2ndCongress Plaza Hotel59
  3. 3rdLoews Chicago Hotel55
  4. 4thNobu Hotel Chicago54
  5. 5thSonesta ES Suites Chicago Downtown Magnificent Mile - Medical50
  6. 6thThe Royal Sonesta Chicago River North40
  7. 7thClub Quarters Hotel Wacker at Michigan, Chicago34
  8. 8thLevel Chicago - Old Town (you)33
  9. 9thClub Quarters Hotel Central Loop, Chicago31
Why you rank 8th
  • AI assistants0 of 20
    AI recommends you in 0 of 5 answers about Chicago
  • Google Maps3 of 20
    Rated 3.8 from 134 reviews, not in the first 80 for “hotels in Chicago”
  • Your website17 of 20
    Scores 59 out of 100, with a button to book
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Competition

How you compare with 5 competitors in Chicago

Hilton Chicago comes fourth on Google Maps, and you outside the first 80; they're rated 4.2 on Google on average, and you 3.8. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Chicago weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Chicago”Lowest price on Google HotelsFrom you
Level Chicago - Old Town (you)0 of 53.8 from 134Not in the first 80Not shown
Palmer House a Hilton Hotel0 of 54.2 from 14,0556thNot shown2.6 km
Hyatt Regency Chicago0 of 54.4 from 12,0128th$1,2322.1 km
Hilton Chicago0 of 54.3 from 11,0814thNot shown3.6 km
The Congress Plaza Hotel & Convention Center0 of 53.7 from 8,14519th$7723.2 km
LondonHouse Chicago, Curio Collection by Hilton0 of 54.5 from 6,67424thNot shown1.9 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You're not in the first 80 on Google Maps for “hotels in Chicago”

Most guests who search the map choose from the first ten hotels it shows. You're rated 3.8 from 134 reviews. Hilton Chicago (fourth), Palmer House a Hilton Hotel (sixth) and Hyatt Regency Chicago (eighth) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Chicago”
  1. 4thHilton Chicago4.3 from 11,081
  2. 6thPalmer House a Hilton Hotel4.2 from 14,055
  3. 8thHyatt Regency Chicago4.4 from 12,012
  4. 19thThe Congress Plaza Hotel & Convention Center3.7 from 8,145
  5. 24thLondonHouse Chicago, Curio Collection by Hilton4.5 from 6,674
  6. 100+Level Chicago - Old Town (you)3.8 from 134

The bars are each hotel's number of Google reviews.

What AI tells guests

AI doesn't recommend you when guests ask about Chicago

More and more guests ask an AI assistant where to stay before they search, and book from the shortlist it gives them. We asked one, Claude, the five questions guests ask most, on 18 October 2026, letting it search the web as it answered.

  • “Where should I stay in Chicago? Name the best hotels.”
    You're not named
    1. 1. The Langham, Chicago
    2. 2. The Peninsula Chicago
    3. 3. The Ritz-Carlton Chicago
    4. 4. Four Seasons Chicago
    5. 5. The Royal Sonesta Chicago River North
    6. 6. Hotel Julian
    7. 7. The Hoxton Chicago
  • “What are the best luxury hotels in Chicago?”
    You're not named
    1. 1. The Peninsula Chicago
    2. 2. The Langham, Chicago
    3. 3. The Ritz-Carlton Chicago
    4. 4. Four Seasons Chicago
    5. 5. Waldorf Astoria Chicago
    6. 6. Park Hyatt Chicago
    7. 7. Nobu Hotel Chicago
    8. 8. Viceroy Chicago
  • “What are the best hotels in Chicago for a family holiday?”
    You're not named
    1. 1. Four Seasons Chicago
    2. 2. Loews Chicago Hotel
    3. 3. InterContinental Chicago Magnificent Mile
    4. 4. The Ritz-Carlton Chicago
    5. 5. Radisson Blu Aqua Hotel
    6. 6. Embassy Suites Chicago Downtown Magnificent Mile
    7. 7. Holiday Inn & Suites Chicago Downtown
  • “What are the best hotels in Chicago for couples?”
    You're not named
    1. 1. The Langham, Chicago
    2. 2. The Peninsula Chicago
    3. 3. Viceroy Chicago
    4. 4. Villa d'Citta
  • “What are good value hotels in Chicago?”
    You're not named
    1. 1. Hotel Julian
    2. 2. Freehand Chicago
    3. 3. The Silversmith Hotel
    4. 4. Hampton Inn Chicago West Loop
    5. 5. The Royal Sonesta Chicago River North
    6. 6. Holiday Inn & Suites Chicago Downtown
    7. 7. Hyatt Place Chicago Wicker Park
Your website

Your website's health is 59 out of 100

We read 6 pages of stayinglevel.com on 18 October 2026, the way Google and AI assistants do, and found 18 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:

  1. 1
    Your home page doesn't say whose it is

    Google and AI assistants read a page's title and top line to know what it is about.

    What to do: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.

  2. 2
    Google writes its own line about your hotel

    Your pages give Google no summary to show under your name, so it picks any sentence it finds.

    What to do: Ask your brand's web team: write two sentences about your hotel for each main page: what it is, where, and why guests love it.

  3. 3
    Your website is heavy on a phone

    Most guests look on their phone, often on mobile data, and leave a page that's slow to open.

    What to do: Ask your brand's web team to compress your photos and files.

  • A button to book on your home page
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Give AI assistants a reason to recommend you

    Asked about where to stay, luxury stays and family holidays in Chicago, AI recommended The Langham, Chicago and The Peninsula Chicago and others, not you.

    How: Add a page to your website for each kind of guest, with your rooms, prices and what's nearby. AI assistants recommend the hotels whose pages answer the guest's question.

  2. 2
    Your home page doesn't say whose it is

    Google and AI assistants read a page's title and top line to know what it is about.

    How: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sitesnot read yet
  • Google and Google Mapsrated 3.8 from 134 reviews
  • Your website6 pages read, health 59 out of 100
  • What AI assistants say5 questions about Chicago
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
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  • Weddings and events

    The planners and families booking weddings in Chicago, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Chicago every week.

  • Travel agents and tour operators

    The agents and operators selling Chicago to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Chicago that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Chicago runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

AI doesn't recommend you when guests ask about Chicago

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Chicago for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first
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