The Townsend Hotel

• “Where should I stay in Birmingham? Name the best hotels.”

  You're not named
  1. 1. Elyton Hotel, Autograph Collection
  2. 2. Redmont Hotel Birmingham, Curio Collection by Hilton
  3. 3. The Kelly Birmingham, Tapestry Collection by Hilton
  4. 4. Grand Bohemian Hotel Mountain Brook
  5. 5. Valley Hotel Homewood
  6. 6. Hyatt Regency Birmingham – The Wynfrey Hotel
  7. 7. Renaissance Birmingham Ross Bridge Golf Resort & Spa
• “What are the best luxury hotels in Birmingham?”

  You're not named
  1. 1. Elyton Hotel, Autograph Collection
  2. 2. Grand Bohemian Hotel Mountain Brook
  3. 3. Renaissance Birmingham Ross Bridge Golf Resort & Spa
  4. 4. Redmont Hotel Birmingham, Curio Collection by Hilton
  5. 5. Valley Hotel Homewood
  6. 6. The Kelly Birmingham, Tapestry Collection by Hilton
• “What are the best hotels in Birmingham for a family holiday?”

  You're not named
  1. 1. Drury Inn & Suites Birmingham Grandview
  2. 2. The Westin Birmingham
  3. 3. Homewood Suites by Hilton Birmingham Downtown
  4. 4. Hyatt Regency Birmingham – The Wynfrey Hotel
  5. 5. Hilton Garden Inn Birmingham Downtown
  6. 6. Holiday Inn Express & Suites Birmingham – Homewood
  7. 7. Renaissance Birmingham Ross Bridge Golf Resort & Spa
• “What are the best hotels in Birmingham for couples?”

  You're not named
  1. 1. Grand Bohemian Hotel Mountain Brook
  2. 2. Elyton Hotel, Autograph Collection
  3. 3. Renaissance Birmingham Ross Bridge Golf Resort & Spa
  4. 4. Redmont Hotel Birmingham, Curio Collection by Hilton
  5. 5. Valley Hotel Homewood
  6. 6. Hyatt Regency Birmingham – The Wynfrey Hotel
• “What are good value hotels in Birmingham?”

  You're not named
  1. 1. Drury Inn & Suites Birmingham Grandview
  2. 2. Comfort Inn Birmingham Homewood
  3. 3. La Quinta Inn & Suites by Wyndham Birmingham Homewood
  4. 4. Hampton Inn & Suites Birmingham-Downtown-Tutwiler
  5. 5. Residence Inn by Marriott Birmingham Downtown at UAB
  6. 6. Sleep Inn Pelham Oak Mountain

1. 1
   Your home page doesn't say whose it is

   Google and AI assistants read a page's title and top line to know what it is about.

   What to do: Put your hotel's name and town in your home page's title and as its first heading.

2. 2
   Your home page says very little

   AI assistants and Google have too little to recommend you from.

   What to do: Add a few paragraphs: your rooms, where you are and what guests love.

3. 3
   No photo shows when your website is shared

   On WhatsApp, a link to your website shows a blank box instead of your hotel.

   What to do: Set your best photo as the one shared with your website.

• A button to book on your home page, through SynXis
• No WhatsApp link, where most guests in India ask first
• No phone number a guest can tap to call
• AI assistants can read your website

1. 1
   Keep your website the cheapest place to book

   None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

   How: Check your price on each of them every week, and on your busy dates every day.

2. 2
   Give AI assistants a reason to recommend you

   Asked about where to stay, family holidays and couples' stays in Birmingham, AI recommended Elyton Hotel, Autograph Collection and Redmont Hotel Birmingham, Curio Collection by Hilton and others, not you.

   How: Add a page to your website for each kind of guest, with your rooms, prices and what's nearby. AI assistants recommend the hotels whose pages answer the guest's question.

3. 3
   Your home page doesn't say whose it is

   Google and AI assistants read a page's title and top line to know what it is about.

   How: Put your hotel's name and town in your home page's title and as its first heading.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

• Weddings and events

  The planners and families booking weddings in Birmingham, who fill your rooms for three nights at a time and never touch a booking site.

• Conferences and company travel

  The companies running meetings and incentive trips near you, and the firms whose staff already stay in Birmingham every week.

• Travel agents and tour operators

  The agents and operators selling Birmingham to guests abroad, who send the same rooms again and again once you're on their list.

• Events that publish a list of hotels

  Festivals, matches and conferences in and around Birmingham that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

• The nights your town fills up

  Which dates Birmingham runs out of rooms months ahead, so you price them before your competitors do, rather than after.

• What your competitors charge, nightly

  Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.