Red Roof Inn Amarillo West
Amarillo. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your AI score, 0 of 5
- How your competitors price, day by day
You rank 566th of the 642 hotels we read in United States
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- AI assistants0 of 20AI recommends you in 0 of 5 answers about Amarillo
- Google Maps1 of 20Rated 3.4 from 1,522 reviews, not in the first 47 for “hotels in Amarillo”
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website$63
- Expedia$63
- Hotels.com$63
- Booking.com$63
- Travelocity$63
- Priceline$63
- Agoda$63
- Orbitz$63
- And 17 smaller sites (Kayak, HotelsCombined and momondo.com and others), from $52 to $72
None of the main booking sites asks less than your website here.
You're not in the first 47 on Google Maps for “hotels in Amarillo”
Most guests who search the map choose from the first ten hotels it shows. You're rated 3.4 from 1,522 reviews.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 100+Red Roof Inn Amarillo West (you)3.4 from 1,522
The bars are each hotel's number of Google reviews.
AI doesn't recommend you when guests ask about Amarillo
More and more guests ask an AI assistant where to stay before they search, and book from the shortlist it gives them. We asked one, Claude, the five questions guests ask most, on 18 October 2026, letting it search the web as it answered.
- “Where should I stay in Amarillo? Name the best hotels.”You're not named
- 1. Embassy Suites by Hilton Amarillo Downtown
- 2. Courtyard by Marriott Amarillo Downtown
- 3. Drury Inn & Suites Amarillo
- 4. SpringHill Suites by Marriott Amarillo
- 5. Home2 Suites by Hilton Amarillo
- “What are the best luxury hotels in Amarillo?”You're not named
- 1. Embassy Suites by Hilton Amarillo Downtown
- 2. Courtyard by Marriott Amarillo Downtown
- 3. SpringHill Suites by Marriott Amarillo
- “What are the best hotels in Amarillo for a family holiday?”You're not named
- 1. Drury Inn & Suites Amarillo
- 2. Embassy Suites by Hilton Amarillo Downtown
- 3. Home2 Suites by Hilton Amarillo
- 4. Holiday Inn Express & Suites Amarillo West
- 5. Hampton Inn & Suites Amarillo East
- “What are the best hotels in Amarillo for couples?”You're not named
- 1. Courtyard by Marriott Amarillo Downtown
- 2. Embassy Suites by Hilton Amarillo Downtown
- 3. Drury Inn & Suites Amarillo
- 4. Spark by Hilton Amarillo East
- “What are good value hotels in Amarillo?”You're not named
- 1. Tru by Hilton Amarillo West
- 2. Spark by Hilton Amarillo Western Plaza
- 3. Atrea Inn Amarillo
- 4. Drury Inn & Suites Amarillo
Your website couldn't be read
redroof.com answered on 18 October 2026, but turned our reader away or showed nothing without its scripts. Search engines and AI assistants often meet the same wall.
Three things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Give AI assistants a reason to recommend you
Asked about where to stay, family holidays and couples' stays in Amarillo, AI recommended Embassy Suites by Hilton Amarillo Downtown and Courtyard by Marriott Amarillo Downtown and others, not you.
How: Add a page to your website for each kind of guest, with your rooms, prices and what's nearby. AI assistants recommend the hotels whose pages answer the guest's question.
- 3Get onto the first page of Google Maps
You're not in the first 47 hotels when guests search Google Maps for hotels in Amarillo.
How: Add new photos, answer every review, and keep your phone number, website and hours right on your Google listing.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites24 sites for one night
- Google and Google Mapsrated 3.4 from 1,522 reviews
- Your websiteit didn't answer
- What AI assistants say5 questions about Amarillo
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Amarillo, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Amarillo every week.
- Travel agents and tour operators
The agents and operators selling Amarillo to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Amarillo that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Amarillo runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing $78 to $147 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Amarillo for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first