Safestay York Micklegate
York, England. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 110th of the 193 hotels we read in United Kingdom
- 1stThe Churchill Hotel80
- 2ndGuy Fawkes Inn71
- 3rdSafestay York Micklegate (you)68
- 4thHotel Du Vin York50
- 5thHedley House Hotel Wellness and Spa43
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps6 of 20Rated 4 from 1,205 reviews, not in the first 48 for “hotels in York”
- Your website13 of 20Scores 66 out of 100, with no button to book on its home page
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website£56
- Booking.com£55, £1 below you
- Hotels.com£133
- And 14 smaller sites (Hostelworld, uk.trip.com and Vio and others), from £59 to £137
The main booking sites ask about what your website does, within £1.
Your price against your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Prices move every day, and the hotels near you change theirs for busy nights first. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Safestay York Micklegate (you)£28
- Holiday Inn York by IHG£75
- Delta Hotels York£83
- DoubleTree by Hilton York£95
- Hampton by Hilton York£101
- Novotel York Centre£110
How you compare with 5 competitors in York
DoubleTree by Hilton York comes first on Google Maps, and you outside the first 48; they're rated 4.1 on Google on average, and you 4. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in York weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in York” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Safestay York Micklegate (you) | Not asked yet | 4 from 1,205 | Not in the first 48 | £28 | |
| Novotel York Centre | Not asked yet | 4.3 from 3,223 | 11th | £110 | 0.9 km |
| Hampton by Hilton York | Not asked yet | 4.3 from 2,127 | 19th | £101 | 0.1 km |
| Delta Hotels York | Not asked yet | 4.1 from 2,013 | 14th | £83 | 2 km |
| DoubleTree by Hilton York | Not asked yet | 3.8 from 1,848 | 1st | £95 | 1 km |
| Holiday Inn York by IHG | Not asked yet | 4 from 1,810 | 26th | £75 | 2.3 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You're not in the first 48 on Google Maps for “hotels in York”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4 from 1,205 reviews. DoubleTree by Hilton York (first), Novotel York Centre (11th) and Delta Hotels York (14th) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stDoubleTree by Hilton York3.8 from 1,848
- 11thNovotel York Centre4.3 from 3,223
- 14thDelta Hotels York4.1 from 2,013
- 19thHampton by Hilton York4.3 from 2,127
- 26thHoliday Inn York by IHG4 from 1,810
- 100+Safestay York Micklegate (you)4 from 1,205
The bars are each hotel's number of Google reviews.
Your website's health is 66 out of 100
We read 6 pages of safestay.com on 18 October 2026, the way Google and AI assistants do, and found 11 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:
- 1Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask your brand's web team to compress your photos and files.
- 2Your photos have no descriptions
Google and AI assistants can't tell what your photos show.
What to do: Ask your brand's web team: describe each photo in a few words: "Deluxe room with lake view".
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
How: Ask your brand's web team to compress your photos and files.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites16 sites for one night
- Google and Google Mapsrated 4 from 1,205 reviews
- Your website6 pages read, health 66 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in York, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in York every week.
- Travel agents and tour operators
The agents and operators selling York to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around York that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates York runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £68 to £128 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in York for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first