The Pines Hotel
Swanage, Dorset. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your website's health, 54 out of 100
- How your competitors price, day by day
You rank 153rd of the 193 hotels we read in United Kingdom
- Booking direct6 of 25Google shows booking sites' prices for you, but not your website's
- Google Maps18 of 20Rated 4.4 from 432 reviews, third for “hotels in Swanage”
- Your website11 of 20Scores 54 out of 100, with no button to book on its home page
Guests can't see your own price when they compare
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Without your own price beside theirs, guests book through a booking site, and you pay it about 17% of the room.
- Your website has no price here
- Booking.com£159
- Hotels.com£159
- And 12 smaller sites (trivago.co.uk, tripadvisor.co.uk and uk.trip.com and others), from £159 to £160
A guest can only book you through a booking site from here.
How you compare with 3 competitors in Swanage
Grand Hotel comes first on Google Maps, and you third; they're rated 4.5 on Google on average, and you 4.4. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Swanage weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Swanage” | From you |
|---|---|---|---|---|
| The Pines Hotel (you) | Not asked yet | 4.4 from 432 | 3rd | |
| Grand Hotel | Not asked yet | 4.3 from 636 | 1st | 0.2 km |
| Purbeck House Hotel | Not asked yet | 4.3 from 307 | 2nd | 1.5 km |
| Swanage Haven Boutique Guest House | Not asked yet | 4.8 from 112 | 4th | 0.3 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come third on Google Maps for “hotels in Swanage”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.4 from 432 reviews. Grand Hotel (first) and Purbeck House Hotel (second) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stGrand Hotel4.3 from 636
- 2ndPurbeck House Hotel4.3 from 307
- 3rdThe Pines Hotel (you)4.4 from 432
- 4thSwanage Haven Boutique Guest House4.8 from 112
The bars are each hotel's number of Google reviews.
Your website's health is 54 out of 100
We read 6 pages of pineshotel.co.uk on 18 October 2026, the way Google and AI assistants do, and found 16 things to fix. These cost you the most guests:
- 1Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
What to do: Ask whoever built your website to add them. It takes about an hour.
- 2Google writes its own line about your hotel
Your pages give Google no summary to show under your name, so it picks any sentence it finds.
What to do: Write two sentences about your hotel for each main page: what it is, where, and why guests love it.
- 3Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- No phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Show your own price on Google
Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.
How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.
- 2Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
How: Ask whoever built your website to add them. It takes about an hour.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites14 sites for one night
- Google and Google Mapsrated 4.4 from 432 reviews
- Your website6 pages read, health 54 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Swanage, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Swanage every week.
- Travel agents and tour operators
The agents and operators selling Swanage to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Swanage that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Swanage runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £197 to £370 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Swanage for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first