St Michael's Manor Hotel

St Albans, Hertfordshire. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

St Michael's Manor Hotel
Photo from St Michael's Manor Hotel's Google listing
Revenue you could be losing
£229 to £430 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website's health, 53 out of 100
  • How your competitors price, day by day
And it doesn't end there.
Your website health
53 out of 100
21 things to fix
Your AI score
Not asked yet
Google reviews
4.4 out of 5
Above your competitors, 4.2 on average
Your price vs nearby hotels
Not compared
Your overall score

You rank 128th of the 193 hotels we read in United Kingdom

62out of 100
Why you rank 128th
  • Booking direct6 of 25
    Google shows booking sites' prices for you, but not your website's
  • Google Maps18 of 20
    Rated 4.4 from 926 reviews, third for “hotels in St Albans”
  • Your website16 of 20
    Scores 53 out of 100, with a button to book
Send this to your partner or general manager
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Competition

How you compare with 5 competitors in St Albans

Travelodge St. Albans City Centre comes first on Google Maps, and you third; they're rated 4.2 on Google on average, and you 4.4. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in St Albans weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in St Albans”From you
St Michael's Manor Hotel (you)Not asked yet4.4 from 9263rd
Sopwell HouseNot asked yet4.5 from 3,2024th2.6 km
Premier Inn St Albans City Centre hotelNot asked yet4.1 from 1,1352nd0.9 km
Travelodge St. Albans City CentreNot asked yet4 from 4761st0.8 km
The White HartNot asked yet4.1 from 4086th0.7 km
The Samuel Ryder Hotel St. Albans, Tapestry Collection by HiltonNot asked yet4.3 from 1965th0.7 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come third on Google Maps for “hotels in St Albans”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.4 from 926 reviews. Travelodge St. Albans City Centre (first) and Premier Inn St Albans City Centre hotel (second) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in St Albans”
  1. 1stTravelodge St. Albans City Centre4 from 476
  2. 2ndPremier Inn St Albans City Centre hotel4.1 from 1,135
  3. 3rdSt Michael's Manor Hotel (you)4.4 from 926
  4. 4thSopwell House4.5 from 3,202
  5. 5thThe Samuel Ryder Hotel St. Albans, Tapestry Collection by Hilton4.3 from 196
  6. 6thThe White Hart4.1 from 408

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 53 out of 100

We read 6 pages of stmichaelsmanor.com on 18 October 2026, the way Google and AI assistants do, and found 21 things to fix. These cost you the most guests:

  1. 1
    Some links on your website lead nowhere

    A guest who clicks one gets an error page instead of your rooms.

    What to do: Ask whoever looks after your website to fix or remove them.

  2. 2
    Your website is heavy on a phone

    Most guests look on their phone, often on mobile data, and leave a page that's slow to open.

    What to do: Ask whoever looks after your website to compress your photos and files.

  3. 3
    Google may count your pages twice

    It splits your visits between copies of the same page.

    What to do: Ask whoever looks after your website to mark one address for each page.

  • A button to book on your home page
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Show your own price on Google

    Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.

    How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.

  2. 2
    Some links on your website lead nowhere

    A guest who clicks one gets an error page instead of your rooms.

    How: Ask whoever looks after your website to fix or remove them.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites16 sites for one night
  • Google and Google Mapsrated 4.4 from 926 reviews
  • Your website6 pages read, health 53 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in St Albans, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in St Albans every week.

  • Travel agents and tour operators

    The agents and operators selling St Albans to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around St Albans that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates St Albans runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing £229 to £430 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in St Albans for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first