Old Course Hotel

Saint Andrews, Scotland. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Old Course Hotel
Photo from Old Course Hotel's Google listing
Revenue you could be losing
£502 to £942 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website, which guests can't open
  • How your competitors price, day by day
And it doesn't end there.
Your website health
Warns guests off
Your AI score
Not asked yet
Google reviews
4.7 out of 5
Above your competitors, 4.4 on average
Your price vs nearby hotels
£396 vs £276
£120 a night dearer than them, each at its lowest on Google Hotels
Your overall score

You rank 135th of the 193 hotels we read in United Kingdom

60out of 100
Why you rank 135th
  • Booking direct25 of 25
    Google shows your website's own price, and none of the main booking sites asks noticeably less
  • Google Maps17 of 20
    Rated 4.7 from 1,372 reviews, fifth for “hotels in Saint Andrews”
  • Your website0 of 20
    Browsers warn guests off your website
  • Your price vs competitors6 of 15
    £120 a night above the hotels near you
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Pricing: your price against your competitors

You charge £120 a night more than your competitors

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • The Albany Hotel£204
  • Hotel du Vin St Andrews£212
  • Seaton House£276
  • Marine & Lawn Rusacks£318
  • The Dunvegan Hotel£325
  • Old Course Hotel (you)£396
Competition

How you compare with 5 competitors in Saint Andrews

Marine & Lawn Rusacks comes second on Google Maps, and you fifth; they're rated 4.4 on Google on average, and you 4.7. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Saint Andrews weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Saint Andrews”Lowest price on Google HotelsFrom you
Old Course Hotel (you)Not asked yet4.7 from 1,3725th£396
Marine & Lawn RusacksNot asked yet4.5 from 8452nd£3180.5 km
Hotel du Vin St AndrewsNot asked yet4.5 from 5034th£2120.8 km
The Albany HotelNot asked yet4.3 from 2108th£2041.2 km
The Dunvegan HotelNot asked yet4.4 from 15914th£3250.6 km
Seaton HouseNot asked yet4.5 from 6211th£2760.6 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come fifth on Google Maps for “hotels in Saint Andrews”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.7 from 1,372 reviews. Marine & Lawn Rusacks (second) and Hotel du Vin St Andrews (fourth) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Saint Andrews”
  1. 2ndMarine & Lawn Rusacks4.5 from 845
  2. 4thHotel du Vin St Andrews4.5 from 503
  3. 5thOld Course Hotel (you)4.7 from 1,372
  4. 8thThe Albany Hotel4.3 from 210
  5. 11thSeaton House4.5 from 62
  6. 14thThe Dunvegan Hotel4.4 from 159

The bars are each hotel's number of Google reviews.

Your website

Browsers warn guests off your website

On 18 October 2026, oldcoursehotel.co.uk's security certificate didn't match its address or had run out. A guest's browser warns them the site isn't safe before the page opens, and AI assistants won't read it.

What to do this week

One thing to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Keep your website the cheapest place to book

    None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

    How: Check your price on each of them every week, and on your busy dates every day.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 2 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites26 sites for one night
  • Google and Google Mapsrated 4.7 from 1,372 reviews
  • Your websiteit didn't answer
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Saint Andrews, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Saint Andrews every week.

  • Travel agents and tour operators

    The agents and operators selling Saint Andrews to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Saint Andrews that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Saint Andrews runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing £502 to £942 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Saint Andrews for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first