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The Parklands Hotel

Perth, Scotland. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

The Parklands Hotel
The Parklands Hotel's own picture, shown from theparklandshotel.com
Revenue you could be losing
£93 to £174 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • How your competitors price, day by day
And it doesn't end there.
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Your website health
57 out of 100
20 things to fix
Your AI score
Not asked yet
Google reviews
4.5 out of 5
Above your competitors, 4.2 on average
Your price vs nearby hotels
£75 vs £79
£4 a night cheaper than them, each at its lowest on Google Hotels
Your overall score

You rank 41st of the 193 hotels we read in United Kingdom

82out of 100
Why you rank 41st
  • Google Maps14 of 20
    Rated 4.5 from 273 reviews, 13th for “hotels in Perth”
  • Your website16 of 20
    Scores 57 out of 100, with a button to book
  • Your price vs competitors15 of 15
    About what the hotels near you charge
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Pricing: your price against your competitors

You charge £4 a night less than your competitors

Each hotel's lowest price on Google Hotels. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Salutation Hotel£67
  • The Parklands Hotel (you)£75
  • Mercure Perth Hotel£79
  • Travelodge Perth Broxden Junction£79
  • Leonardo Boutique Huntingtower Perth£93
  • Premier Inn Perth City Centre hotel£128
Competition

How you compare with 5 competitors in Perth

Mercure Perth Hotel comes first on Google Maps, and you 13th; they're rated 4.2 on Google on average, and you 4.5. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Perth weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Perth”Lowest price on Google HotelsFrom you
The Parklands Hotel (you)Not asked yet4.5 from 27313th£75
Mercure Perth HotelNot asked yet4.1 from 2,4511st£790.6 km
Salutation HotelNot asked yet4 from 1,1817th£670.6 km
Premier Inn Perth City Centre hotelNot asked yet4.2 from 1,0512nd£1280.8 km
Leonardo Boutique Huntingtower PerthNot asked yet4.4 from 1,0389th£934.8 km
Travelodge Perth Broxden JunctionNot asked yet4.1 from 9718th£792.9 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come 13th on Google Maps for “hotels in Perth”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.5 from 273 reviews. Mercure Perth Hotel (first), Premier Inn Perth City Centre hotel (second) and Salutation Hotel (seventh) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Perth”
  1. 1stMercure Perth Hotel4.1 from 2,451
  2. 2ndPremier Inn Perth City Centre hotel4.2 from 1,051
  3. 7thSalutation Hotel4 from 1,181
  4. 8thTravelodge Perth Broxden Junction4.1 from 971
  5. 9thLeonardo Boutique Huntingtower Perth4.4 from 1,038
  6. 13thThe Parklands Hotel (you)4.5 from 273

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 57 out of 100

We read 6 pages of theparklandshotel.com on 18 October 2026, the way Google and AI assistants do, and found 20 things to fix. These cost you the most guests:

  1. 1
    Your home page doesn't say whose it is

    Google and AI assistants read a page's title and top line to know what it is about.

    What to do: Put your hotel's name and town in your home page's title and as its first heading.

  2. 2
    Nothing on your website says what makes your hotel special

    AI assistants look for a page about a hotel to describe it to guests.

    What to do: Add a page about your hotel: its story, what's special, and what's nearby.

  3. 3
    Your website is heavy on a phone

    Most guests look on their phone, often on mobile data, and leave a page that's slow to open.

    What to do: Ask whoever looks after your website to compress your photos and files.

  • A button to book on your home page
  • A WhatsApp link for guests
  • No phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

One thing to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Your home page doesn't say whose it is

    Google and AI assistants read a page's title and top line to know what it is about.

    How: Put your hotel's name and town in your home page's title and as its first heading.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 2 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sitesnot read yet
  • Google and Google Mapsrated 4.5 from 273 reviews
  • Your website6 pages read, health 57 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
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  • Weddings and events

    The planners and families booking weddings in Perth, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Perth every week.

  • Travel agents and tour operators

    The agents and operators selling Perth to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Perth that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Perth runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing £93 to £174 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Perth for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first
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