Dryburgh Abbey Hotel
Melrose, Scottish Borders. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
There's no button to book on your home page
A guest who wants to book you direct has to hunt for it, and most give up and go back to the booking site they came from, where you pay commission.
We couldn't read your room price on Google, so there's no rupee figure here yet. With OneHorizyn you see what this costs you each month, in money. What we found
How you compare with 4 competitors in Melrose
The Townhouse Hotel comes first on Google Maps, and you sixth; they're rated 4.4 on Google on average, and you 4.2. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Melrose weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Melrose” | From you |
|---|---|---|---|---|
| Dryburgh Abbey Hotel (you) | Not asked yet | 4.2 from 738 | 6th | |
| Burts Hotel | Not asked yet | 4.5 from 549 | 2nd | 4.9 km |
| George & Abbotsford Hotel | Not asked yet | 3.8 from 340 | 5th | 5 km |
| The Townhouse Hotel | Not asked yet | 4.7 from 316 | 1st | 4.9 km |
| Station Hotel & Restaurant | Not asked yet | 4.5 from 191 | 9th | 4.9 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come sixth on Google Maps for “hotels in Melrose”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.2 from 738 reviews. The Townhouse Hotel (first), Burts Hotel (second) and George & Abbotsford Hotel (fifth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stThe Townhouse Hotel4.7 from 316
- 2ndBurts Hotel4.5 from 549
- 5thGeorge & Abbotsford Hotel3.8 from 340
- 6thDryburgh Abbey Hotel (you)4.2 from 738
- 9thStation Hotel & Restaurant4.5 from 191
The bars are each hotel's number of Google reviews.
Your website's health is 31 out of 100
We read 6 pages of dryburgh.co.uk on 18 October 2026, the way Google and AI assistants do, and found 20 things to fix. These cost you the most guests:
- 1Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
- 2Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
What to do: Ask whoever looks after your website to fix or remove them.
- 3Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
One thing to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 2 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sitesnot read yet
- Google and Google Mapsrated 4.2 from 738 reviews
- Your website6 pages read, health 31 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Melrose, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Melrose every week.
- Travel agents and tour operators
The agents and operators selling Melrose to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Melrose that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Melrose runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
There's no button to book on your home page
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Melrose for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first