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The Langham, London

London, England. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

The Langham, London
The Langham, London's own picture, shown from langhamhotels.com
Revenue you could be losing
£516 to £967 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website's health, 36 out of 100
  • How your competitors price, day by day
And it doesn't end there.
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Your website health
36 out of 100
22 things to fix
Your AI score
Not asked yet
Google reviews
4.6 out of 5
Above your competitors, 4.2 on average
Your price vs nearby hotels
Not compared
Your overall score

You rank 17th of the 34 hotels we read in London

69out of 100
The hotels we read in London, by overall score
  1. 1stStrand Palace89
  2. 2ndThe Cumberland Hotel, London88
  3. 2ndThe Tower Hotel, by Thistle88
  4. 4thThe Milestone Hotel and Residences83
  5. 5thApex Temple Court Hotel80
  6. 6thLondon Bridge Hotel78
  7. 6thNobu Hotel London Portman Square78
  8. 6thVirgin Hotels London-Shoreditch78
  9. 9thPark City Grand Plaza Kensington Hotel75
  10. 10thApex City of London Hotel74
  11. 17thThe Langham, London (you)69
Why you rank 17th
  • Booking direct19 of 25
    1 booking site sells your room for less than your website
  • Google Maps14 of 20
    Rated 4.6 from 4,330 reviews, 14th for “hotels in London”
  • Your website12 of 20
    Scores 36 out of 100, with a button to book
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Competition

How you compare with 5 competitors in London

Park Plaza London Westminster Bridge comes first on Google Maps, and you 14th; they're rated 4.2 on Google on average, and you 4.6. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in London weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in London”From you
The Langham, London (you)Not asked yet4.6 from 4,33014th
Park Plaza London Westminster BridgeNot asked yet4.5 from 14,5991st2.6 km
The Tower Hotel, by ThistleNot asked yet4.1 from 12,5235th5 km
Zedwell Piccadilly CircusNot asked yet4 from 11,0018th1.1 km
Strand PalaceNot asked yet4.2 from 10,82110th1.8 km
The Cumberland Hotel, LondonNot asked yet4.2 from 8,4029th1.1 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come 14th on Google Maps for “hotels in London”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.6 from 4,330 reviews. Park Plaza London Westminster Bridge (first), The Tower Hotel, by Thistle (fifth) and Zedwell Piccadilly Circus (eighth) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in London”
  1. 1stPark Plaza London Westminster Bridge4.5 from 14,599
  2. 5thThe Tower Hotel, by Thistle4.1 from 12,523
  3. 8thZedwell Piccadilly Circus4 from 11,001
  4. 9thThe Cumberland Hotel, London4.2 from 8,402
  5. 10thStrand Palace4.2 from 10,821
  6. 14thThe Langham, London (you)4.6 from 4,330

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 36 out of 100

We read 6 pages of langhamhotels.com on 18 October 2026, the way Google and AI assistants do, and found 22 things to fix. These cost you the most guests:

  1. 1
    Google and AI assistants can't tell your website is a hotel's

    Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.

    What to do: Ask whoever built your website to add them. It takes about an hour.

  2. 2
    Some links on your website lead nowhere

    A guest who clicks one gets an error page instead of your rooms.

    What to do: Ask whoever looks after your website to fix or remove them.

  • A button to book on your home page
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Get Hotels.com to stop undercutting you

    It sells your room for up to £164 less than your own website, so guests who compare book there, and you pay about 17% of the room.

    How: Check the rates you load on each, and ask your account manager there to match your website. Then say “best price on our website” beside your booking button.

  2. 2
    Google and AI assistants can't tell your website is a hotel's

    Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.

    How: Ask whoever built your website to add them. It takes about an hour.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites28 sites for one night
  • Google and Google Mapsrated 4.6 from 4,330 reviews
  • Your website6 pages read, health 36 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
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  • Weddings and events

    The planners and families booking weddings in London, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in London every week.

  • Travel agents and tour operators

    The agents and operators selling London to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around London that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates London runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing £516 to £967 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in London for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first
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