Bermonds Locke Tower Bridge
London, England. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website£151
- Agoda£150, £1 below you
- Hotels.com£151
- Booking.com£151
- And 17 smaller sites (Vio, GoSeek and eTrip and others), from £136 to £190
The main booking sites ask about what your website does, within £1.
How you compare with 5 competitors in London
Park Plaza London Westminster Bridge comes first on Google Maps, and you outside the first 14; they're rated 4.3 on Google on average, and you 4.2. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in London weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in London” | From you |
|---|---|---|---|---|
| Bermonds Locke Tower Bridge (you) | Not asked yet | 4.2 from 561 | Not in the first 14 | |
| The Tower Hotel, by Thistle | Not asked yet | 4.1 from 12,523 | 5th | 0.9 km |
| Park Plaza London Westminster Bridge | Not asked yet | 4.5 from 14,599 | 1st | 2.6 km |
| Zedwell Piccadilly Circus | Not asked yet | 4 from 11,001 | 8th | 4 km |
| Strand Palace | Not asked yet | 4.2 from 10,821 | 10th | 3.2 km |
| The Ritz London | Not asked yet | 4.6 from 7,926 | 13th | 4.4 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You're not in the first 14 on Google Maps for “hotels in London”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.2 from 561 reviews. Park Plaza London Westminster Bridge (first), The Tower Hotel, by Thistle (fifth) and Zedwell Piccadilly Circus (eighth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stPark Plaza London Westminster Bridge4.5 from 14,599
- 5thThe Tower Hotel, by Thistle4.1 from 12,523
- 8thZedwell Piccadilly Circus4 from 11,001
- 10thStrand Palace4.2 from 10,821
- 13thThe Ritz London4.6 from 7,926
- 100+Bermonds Locke Tower Bridge (you)4.2 from 561
The bars are each hotel's number of Google reviews.
Your website couldn't be read
lockeliving.com answered on 18 October 2026, but turned our reader away or showed nothing without its scripts. Search engines and AI assistants often meet the same wall.
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Get onto the first page of Google Maps
You're not in the first 14 hotels when guests search Google Maps for hotels in London.
How: Add new photos, answer every review, and keep your phone number, website and hours right on your Google listing.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 2 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites20 sites for one night
- Google and Google Mapsrated 4.2 from 561 reviews
- Your websiteit didn't answer
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in London, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in London every week.
- Travel agents and tour operators
The agents and operators selling London to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around London that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates London runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £186 to £349 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in London for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first