Virgin Hotels Edinburgh
Edinburgh. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
Guests can't see your own price when they compare
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Without your own price beside theirs, guests book through a booking site, and you pay it about 17% of the room.
- Your website has no price here
- Hotels.com£630
- Booking.com£630
- Agoda£630
- And 31 smaller sites (super.com, Vio and GoSeek and others), from £586 to £709
A guest can only book you through a booking site from here.
Your price against your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Prices move every day, and the hotels near you change theirs for busy nights first. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Britannia Hotel Edinburgh£86
- Holiday Inn Edinburgh by IHG£124
- Leonardo Hotel Edinburgh Haymarket£156
- ibis Edinburgh Centre South Bridge - Royal Mile£157
- Novotel Edinburgh Centre£170
- Virgin Hotels Edinburgh (you)£630
How you compare with 5 competitors in Edinburgh
Britannia Hotel Edinburgh comes fourth on Google Maps, and you 30th; they're rated 3.8 on Google on average, and you 4.5. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Edinburgh weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Edinburgh” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Virgin Hotels Edinburgh (you) | Not asked yet | 4.5 from 1,033 | 30th | £630 | |
| ibis Edinburgh Centre South Bridge - Royal Mile | Not asked yet | 4.2 from 4,160 | 8th | £157 | 0.4 km |
| Leonardo Hotel Edinburgh Haymarket | Not asked yet | 4 from 4,040 | 18th | £156 | 1.3 km |
| Novotel Edinburgh Centre | Not asked yet | 4.3 from 3,895 | 6th | £170 | 0.6 km |
| Britannia Hotel Edinburgh | Not asked yet | 2.8 from 3,877 | 4th | £86 | 1.8 km |
| Holiday Inn Edinburgh by IHG | Not asked yet | 3.9 from 3,389 | 33rd | £124 | 4.7 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come 30th on Google Maps for “hotels in Edinburgh”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.5 from 1,033 reviews. Britannia Hotel Edinburgh (fourth), Novotel Edinburgh Centre (sixth) and ibis Edinburgh Centre South Bridge - Royal Mile (eighth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 4thBritannia Hotel Edinburgh2.8 from 3,877
- 6thNovotel Edinburgh Centre4.3 from 3,895
- 8thibis Edinburgh Centre South Bridge - Royal Mile4.2 from 4,160
- 18thLeonardo Hotel Edinburgh Haymarket4 from 4,040
- 30thVirgin Hotels Edinburgh (you)4.5 from 1,033
- 33rdHoliday Inn Edinburgh by IHG3.9 from 3,389
The bars are each hotel's number of Google reviews.
Your website couldn't be read
virginhotels.com answered on 18 October 2026, but turned our reader away or showed nothing without its scripts. Search engines and AI assistants often meet the same wall.
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Show your own price on Google
Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.
How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.
- 2Get onto the first page of Google Maps
You come 30th when guests search Google Maps for hotels in Edinburgh; most never scroll past the first ten.
How: Add new photos, answer every review, and keep your phone number, website and hours right on your Google listing.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 2 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites34 sites for one night
- Google and Google Mapsrated 4.5 from 1,033 reviews
- Your websiteit didn't answer
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Edinburgh, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Edinburgh every week.
- Travel agents and tour operators
The agents and operators selling Edinburgh to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Edinburgh that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Edinburgh runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £781 to £1,465 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Edinburgh for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first