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Safestay Edinburgh Cowgate

Edinburgh. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Safestay Edinburgh Cowgate
Safestay Edinburgh Cowgate's own picture, shown from safestay.com
Revenue you could be losing
£45 to £84 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website's health, 48 out of 100
  • How your competitors price, day by day
And it doesn't end there.
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Your website health
48 out of 100
20 things to fix
Your AI score
Not asked yet
Google reviews
3.3 out of 5
Below your competitors, 3.9 on average
Your price vs nearby hotels
Not compared
Pricing: your price against your competitors

Your price against your competitors

Each hotel's lowest price on Google Hotels. Prices move every day, and the hotels near you change theirs for busy nights first. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Safestay Edinburgh Cowgate (you)£36
  • MEININGER Hotel Edinburgh Haymarket£41
  • Britannia Hotel Edinburgh£86
  • Leonardo Hotel Edinburgh Haymarket£156
  • ibis Edinburgh Centre South Bridge - Royal Mile£157
  • Novotel Edinburgh Centre£170
Competition

How you compare with 5 competitors in Edinburgh

MEININGER Hotel Edinburgh Haymarket comes first on Google Maps, and you outside the first 64; they're rated 3.9 on Google on average, and you 3.3. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Edinburgh weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Edinburgh”Lowest price on Google HotelsFrom you
Safestay Edinburgh Cowgate (you)Not asked yet3.3 from 583Not in the first 64£36
MEININGER Hotel Edinburgh HaymarketNot asked yet4.1 from 1351st£412.1 km
ibis Edinburgh Centre South Bridge - Royal MileNot asked yet4.2 from 4,1608th£1570.2 km
Leonardo Hotel Edinburgh HaymarketNot asked yet4 from 4,04018th£1561.5 km
Novotel Edinburgh CentreNot asked yet4.3 from 3,8956th£1700.7 km
Britannia Hotel EdinburghNot asked yet2.8 from 3,8774th£862 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You're not in the first 64 on Google Maps for “hotels in Edinburgh”

Most guests who search the map choose from the first ten hotels it shows. You're rated 3.3 from 583 reviews. MEININGER Hotel Edinburgh Haymarket (first), Britannia Hotel Edinburgh (fourth) and Novotel Edinburgh Centre (sixth) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Edinburgh”
  1. 1stMEININGER Hotel Edinburgh Haymarket4.1 from 135
  2. 4thBritannia Hotel Edinburgh2.8 from 3,877
  3. 6thNovotel Edinburgh Centre4.3 from 3,895
  4. 8thibis Edinburgh Centre South Bridge - Royal Mile4.2 from 4,160
  5. 18thLeonardo Hotel Edinburgh Haymarket4 from 4,040
  6. 100+Safestay Edinburgh Cowgate (you)3.3 from 583

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 48 out of 100

We read 6 pages of safestay.com on 18 October 2026, the way Google and AI assistants do, and found 20 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:

  1. 1
    Some links on your website lead nowhere

    A guest who clicks one gets an error page instead of your rooms.

    What to do: Ask your brand's web team to fix or remove them.

  2. 2
    Your website asks Google not to show a page

    That page can't be found on Google at all.

    What to do: Ask your brand's web team to remove the setting that hides it.

  3. 3
    Your website is heavy on a phone

    Most guests look on their phone, often on mobile data, and leave a page that's slow to open.

    What to do: Ask your brand's web team to compress your photos and files.

  • No button to book on your home page, so a guest who wants to book direct has to hunt for one
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

One thing to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Some links on your website lead nowhere

    A guest who clicks one gets an error page instead of your rooms.

    How: Ask your brand's web team to fix or remove them.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 2 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sitesnot read yet
  • Google and Google Mapsrated 3.3 from 583 reviews
  • Your website6 pages read, health 48 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
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  • Weddings and events

    The planners and families booking weddings in Edinburgh, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Edinburgh every week.

  • Travel agents and tour operators

    The agents and operators selling Edinburgh to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Edinburgh that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Edinburgh runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing £45 to £84 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Edinburgh for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first
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