Apex City Quay Hotel & Spa
Dundee, Scotland. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 18th of the 193 hotels we read in United Kingdom
- Google Maps15 of 20Rated 4.4 from 2,520 reviews, fifth for “hotels in Dundee”
- Your website18 of 20Scores 64 out of 100, with a button to book
- Your price vs competitors15 of 15About what the hotels near you charge
You charge about what your competitors do
Each hotel's lowest price on Google Hotels. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Invercarse Hotel Dundee, Best Western Signature Collection£54
- Apex City Quay Hotel & Spa (you)£59
- Malmaison Dundee£60
- Premier Inn Dundee Centre hotel£62
- Holiday Inn Express Dundee by IHG£64
- Hampton by Hilton Dundee City Centre£82
How you compare with 5 competitors in Dundee
Hampton by Hilton Dundee City Centre comes first on Google Maps, and you fifth; they're rated 4.3 on Google on average, and you 4.4. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Dundee weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Dundee” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Apex City Quay Hotel & Spa (you) | Not asked yet | 4.4 from 2,520 | 5th | £59 | |
| Malmaison Dundee | Not asked yet | 4.2 from 1,800 | 14th | £60 | 0.5 km |
| Hampton by Hilton Dundee City Centre | Not asked yet | 4.5 from 1,463 | 1st | £82 | 0.9 km |
| Premier Inn Dundee Centre hotel | Not asked yet | 4.3 from 1,435 | 2nd | £62 | 0.7 km |
| Invercarse Hotel Dundee, Best Western Signature Collection | Not asked yet | 4.4 from 1,256 | 8th | £54 | 3.8 km |
| Holiday Inn Express Dundee by IHG | Not asked yet | 4.2 from 1,090 | 4th | £64 | 0.2 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come fifth on Google Maps for “hotels in Dundee”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.4 from 2,520 reviews. Hampton by Hilton Dundee City Centre (first), Premier Inn Dundee Centre hotel (second) and Holiday Inn Express Dundee by IHG (fourth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stHampton by Hilton Dundee City Centre4.5 from 1,463
- 2ndPremier Inn Dundee Centre hotel4.3 from 1,435
- 4thHoliday Inn Express Dundee by IHG4.2 from 1,090
- 5thApex City Quay Hotel & Spa (you)4.4 from 2,520
- 8thInvercarse Hotel Dundee, Best Western Signature Collection4.4 from 1,256
- 14thMalmaison Dundee4.2 from 1,800
The bars are each hotel's number of Google reviews.
Your website's health is 64 out of 100
We read 6 pages of apexhotels.co.uk on 18 October 2026, the way Google and AI assistants do, and found 18 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
What to do: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.
- 2Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
What to do: Ask your brand's web team to fix or remove them.
- A button to book on your home page
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
One thing to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
How: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 2 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sitesnot read yet
- Google and Google Mapsrated 4.4 from 2,520 reviews
- Your website6 pages read, health 64 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Dundee, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Dundee every week.
- Travel agents and tour operators
The agents and operators selling Dundee to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Dundee that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Dundee runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £73 to £137 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Dundee for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first