Safestay Brighton Royal Pavilion
Brighton. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 132nd of the 193 hotels we read in United Kingdom
- 1stHarbour Hotel Brighton86
- 2ndSafestay Brighton Royal Pavilion (you)61
- 3rdQueens Hotel Brighton60
- 4thHotel Pelirocco48
- 5thHotel Du Vin Brighton43
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps8 of 20Rated 4.2 from 116 reviews, not in the first 29 for “hotels in Brighton”
- Your website12 of 20Scores 61 out of 100, with no button to book on its home page
- Your price vs competitors4 of 15£17 a night below the hotels near you
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website£40
- Booking.com£39, £1 below you
- Hotels.com£110
- And 10 smaller sites (Hostelworld, bluepillow.co.uk and uk.trip.com and others), from £42 to £110
The main booking sites ask about what your website does, within £1.
You charge £17 a night less than your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Safestay Brighton Royal Pavilion (you)£39
- Queens Hotel Brighton£46
- Mercure Brighton Seafront Hotel£48
- Leonardo Hotel Brighton - Brighton City Centre£56
- Leonardo Royal Hotel Brighton Waterfront£60
- The Grand Brighton£77
How you compare with 5 competitors in Brighton
The Grand Brighton comes first on Google Maps, and you outside the first 29; they're rated 4.2 on Google on average, and you 4.2. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Brighton weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Brighton” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Safestay Brighton Royal Pavilion (you) | Not asked yet | 4.2 from 116 | Not in the first 29 | £39 | |
| The Grand Brighton | Not asked yet | 4.4 from 4,517 | 1st | £77 | 0.8 km |
| Leonardo Royal Hotel Brighton Waterfront | Not asked yet | 4.3 from 3,596 | 6th | £60 | 0.4 km |
| Leonardo Hotel Brighton - Brighton City Centre | Not asked yet | 4.2 from 2,602 | 9th | £56 | 1.1 km |
| Queens Hotel Brighton | Not asked yet | 4 from 2,493 | 14th | £46 | 0.4 km |
| Mercure Brighton Seafront Hotel | Not asked yet | 3.9 from 2,396 | 3rd | £48 | 1.3 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You're not in the first 29 on Google Maps for “hotels in Brighton”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.2 from 116 reviews. The Grand Brighton (first), Mercure Brighton Seafront Hotel (third) and Leonardo Royal Hotel Brighton Waterfront (sixth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stThe Grand Brighton4.4 from 4,517
- 3rdMercure Brighton Seafront Hotel3.9 from 2,396
- 6thLeonardo Royal Hotel Brighton Waterfront4.3 from 3,596
- 9thLeonardo Hotel Brighton - Brighton City Centre4.2 from 2,602
- 14thQueens Hotel Brighton4 from 2,493
- 100+Safestay Brighton Royal Pavilion (you)4.2 from 116
The bars are each hotel's number of Google reviews.
Your website's health is 61 out of 100
We read 6 pages of safestay.com on 18 October 2026, the way Google and AI assistants do, and found 12 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:
- 1Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
What to do: Ask your brand's web team to fix or remove them.
- 2Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask your brand's web team to compress your photos and files.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
How: Ask your brand's web team to fix or remove them.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites12 sites for one night
- Google and Google Mapsrated 4.2 from 116 reviews
- Your website6 pages read, health 61 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Brighton, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Brighton every week.
- Travel agents and tour operators
The agents and operators selling Brighton to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Brighton that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Brighton runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £126 to £284 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Brighton for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first