Britannia Bolton Hotel

Bolton, Greater Manchester. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Britannia Bolton Hotel
Britannia Bolton Hotel's own picture, shown from britanniahotels.com
Revenue you could be losing
£68 to £128 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • How your competitors price, day by day
And it doesn't end there.
Your website health
62 out of 100
13 things to fix
Your AI score
Not asked yet
Google reviews
3.3 out of 5
Below your competitors, 4.1 on average
Your price vs nearby hotels
Not compared
Your overall score

You rank 100th of the 193 hotels we read in United Kingdom

69out of 100
Why you rank 100th
  • Booking direct25 of 25
    Google shows your website's own price, and none of the main booking sites asks noticeably less
  • Google Maps8 of 20
    Rated 3.3 from 1,121 reviews, fourth for “hotels in Bolton”
  • Your website12 of 20
    Scores 62 out of 100, with no button to book on its home page
Send this to your partner or general manager
It opens on any phone, with your score on the link.
Competition

How you compare with 5 competitors in Bolton

Holiday Inn Bolton Centre by IHG comes first on Google Maps, and you fourth; they're rated 4.1 on Google on average, and you 3.3. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Bolton weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Bolton”From you
Britannia Bolton Hotel (you)Not asked yet3.3 from 1,1214th
Holiday Inn Bolton Centre by IHGNot asked yet4.1 from 1,5641st3.8 km
The Bolton Stadium HotelNot asked yet4.2 from 1,2155th4.1 km
Premier Inn Bolton (Stadium/Arena) hotelNot asked yet4.3 from 1,0133rd4.3 km
Travelodge Bolton Central River StreetNot asked yet3.9 from 9492nd4 km
Premier Inn Bolton West hotelNot asked yet4.1 from 5406th3.7 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come fourth on Google Maps for “hotels in Bolton”

Most guests who search the map choose from the first ten hotels it shows. You're rated 3.3 from 1,121 reviews. Holiday Inn Bolton Centre by IHG (first), Travelodge Bolton Central River Street (second) and Premier Inn Bolton (Stadium/Arena) hotel (third) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Bolton”
  1. 1stHoliday Inn Bolton Centre by IHG4.1 from 1,564
  2. 2ndTravelodge Bolton Central River Street3.9 from 949
  3. 3rdPremier Inn Bolton (Stadium/Arena) hotel4.3 from 1,013
  4. 4thBritannia Bolton Hotel (you)3.3 from 1,121
  5. 5thThe Bolton Stadium Hotel4.2 from 1,215
  6. 6thPremier Inn Bolton West hotel4.1 from 540

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 62 out of 100

We read 6 pages of britanniahotels.com on 18 October 2026, the way Google and AI assistants do, and found 13 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:

  1. 1
    Your home page doesn't say whose it is

    Google and AI assistants read a page's title and top line to know what it is about.

    What to do: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.

  2. 2
    Google and AI assistants can't tell your website is a hotel's

    Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.

    What to do: Ask your brand's web team to add them. It takes about an hour.

  • No button to book on your home page, so a guest who wants to book direct has to hunt for one
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Keep your website the cheapest place to book

    None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

    How: Check your price on each of them every week, and on your busy dates every day.

  2. 2
    Your home page doesn't say whose it is

    Google and AI assistants read a page's title and top line to know what it is about.

    How: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites23 sites for one night
  • Google and Google Mapsrated 3.3 from 1,121 reviews
  • Your website6 pages read, health 62 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Bolton, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Bolton every week.

  • Travel agents and tour operators

    The agents and operators selling Bolton to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Bolton that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Bolton runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing £68 to £128 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Bolton for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first